Product bundling and platform competition: a study of Hong Kong's food delivery market

Activity: Talks or PresentationsOther Invited Talks or Presentations

Description

Platforms offering multiple products may take advantage of its market power on one side of the market and force the other side to accept bundled products. Such behaviors can generate unfavorable consequences to market participants and deter potential entrants that provide similar services. We look into the phenomenon by studying Hong Kong's food delivery market, where platforms offer both delivery and self-pickup services. Using order level data from two major food delivery providers, we estimate consumer's demand for the two types of services. We then conduct conterfactual analysis to study the impact of forced bundling on restaurants' profitability.
Period28 Nov 2022
Event titleECON Brownbag Seminars
Event typeSeminar
OrganiserDepartment of Economics
LocationHong Kong, Hong KongShow on map