Media contributions
1Media contributions
Title How to Get More ROI from Your Influencer Marketing Investments Degree of recognition International Media name/outlet American Marketing Association Media type Online Country/Territory United States Date 8/06/22 Description An article co-authored by Prof Li Yiwei, Assistant Professor of Department of Marketing and International Business URL https://www.ama.org/2022/06/08/how-to-get-more-roi-from-your-influencer-marketing-investments/ Persons Yiwei LI