Department of Marketing and International Business

BAO Ziru , Mr.
- zirubao@ln.hk
- Department of Marketing and International Business
Person: PhD Student
20192021
CAO Cong Clark, Prof.
- clarkcao@ln.edu.hk
- Department of Marketing and International Business - Assistant Professor
Person: Academic
20162022
CHEN Yu Jen, Prof.
- yujenchen@ln.edu.hk
- Department of Marketing and International Business - Associate Professor
Person: Academic
20132021

1 Curtailed
3 Not started
19 Active
48 Finished

Avoiding minimalist design in gift giving
HE, D.
Research Grants Council (HKSAR)
1/10/21 → 30/09/23
Project: Grant Research
The Role of Persuasion Knowledge in Driving Product Review Biases for Credence Service Providers
CHEN, Y. J.
LU Research Committee
1/10/21 → 30/09/23
Project: Grant Research
Why Do We Pay to See Mummies and Zombie Movies: The Consumption of Dead Bodies
CAO, C. C., HUANG, L. & Sullivan, D.
Lam Kei On Memorial Trust
1/07/21 → 30/06/23
Project: Grant Research

Airport subsidies and domestic inbound tourism in China
CHOW, K. W. C., TSUI, W. H. K. & WU, H., 1 Sep 2021, In: Annals of Tourism Research. 90, 103275.
Research output: Journal Publications › Journal Article (refereed) › peer-review
A set-theoretic approach to identifying effective configurations ofpromotional attributes
QI, S., PENG, L. & CHEN, Y-J., 22 Sep 2021, In: Journal of Consumer Marketing. 38, 6, p. 626-637 12 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
CHAE, M-J., 30 Mar 2021, In: Sustainability (Switzerland). 13, 7, 3812.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access

APIAR Best Paper - Business Stream
POON, Shing Chung Patrick (Recipient), 23 Jun 2018
Prize: Prize (CDCF)
APTA 2016 Best Paper
CHOW, Kong Wing Clement (Recipient), Jun 2016
Prize: Prize (CDCF)
Best Paper Award
PENG, Ling (Recipient), 7 Dec 2014
Prize: Prize (CDCF)

2 External Advisory Body for Knowledge Transfer
2 Other Invited Talks or Presentations
1 Organize Conferences or other events
1 Keynote Speech

The digital economy : innovations and research
Geng CUI (Keynote speaker)
9 Jun 2021
Activity: Talks or Presentations › Keynote Speech
Engaging customers using big data : from academia to practice
Yu Ho Sebastian CHUNG (Speaker)
9 Jun 2021
Activity: Talks or Presentations › Other Invited Talks or Presentations
Business Innovation in the Digital Era
Li Ping LIANG (Organiser), Mingming LENG (Organiser), Ling PENG (Speaker), Yu Ho Sebastian CHUNG (Speaker), Geng CUI (Speaker), Tao SUN (Speaker), Witman HUNG (Speaker), Amy KWOK (Speaker), Icy NGAI (Speaker), C F YAM (Speaker) & Bobby Chi-kan LEUNG (Speaker)
9 Jun 2021
Activity: Involvement in Scholarly Events › Organize Conferences or other events

Lingnan University Research Reveals Choice Of Words Is Key To Crowdfunding Success
21/10/21
1 item of Media coverage
Press/Media: Corporate News
澳門理工學院辦博彩企業人力資源發展與澳門高等教育座談會 Prof Cui Geng joins Macao Polytechnic Institute’s seminar to discuss talent development in the region
Geng CUI
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
Geng CUI
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer

A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
Author: WEI, M., 2012
Supervisor: CUI, G. (Supervisor) & LUI, H. K. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
Author: JIANG, J., 2016
Supervisor: CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor)
Student thesis: PhD Thesis (Lingnan)
Consumer animosity and purchase behavior : the role of corporate social responsibility
Author: ZHANG, C., 2013
Supervisor: POON, S. C. P. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)