Department of Marketing and International Business

BAO Ziru , Mr.
- zirubaolnhk
- Department of Marketing and International Business
Person: PhD Student
20192022
CAO Cong Clark, Prof.
- clarkcaoln.eduhk
- Department of Marketing and International Business - Assistant Professor
Person: Academic
20162022
CHEN Yu Jen, Prof.
- yujenchenln.eduhk
- Department of Marketing and International Business - Associate Professor
Person: Academic
20132021

1 Curtailed
1 Not started
23 Active
53 Finished

The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S., CUI, G. & PENG, L.
LU Research Committee
1/04/22 → 31/03/24
Project: Grant Research
Age, Status, and Conspicuous Consumption
OH, G. G.
LU Research Committee
1/03/22 → 29/02/24
Project: Grant Research
The Effects of Face and Voice Gender Features on Stereotype Judgment
PENG, L.
LU Research Committee
1/01/22 → 30/06/23
Project: Grant Research

Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store
OH, G-E. G., VAN DER LANS, R. & MUKHOPADHYAY, A., 15 Apr 2022, (Accepted/In press) In: Journal of the Association for Consumer Research.
Research output: Journal Publications › Journal Article (refereed) › peer-review
How LMX and marketing capabilities guide and motivate customer-facing employees’ learning
WONG, H. K. A., WU, C. X., WHITLA, P. & SNELL, R. S., 1 Jan 2022, In: Journal of Business Research. 138, p. 161-169 9 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
2 Citations (Scopus)
Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
CHIU, W., OH, G. G. & CHO, H., Mar 2022, In: Journal of Consumer Behaviour: An International Research Review. 21, 2, p. 245-258 14 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
3 Citations (Scopus)

APIAR Best Paper - Business Stream
POON, Shing Chung Patrick (Recipient), 23 Jun 2018
Prize: Prize (CDCF)
APTA 2016 Best Paper
CHOW, Kong Wing Clement (Recipient), Jun 2016
Prize: Prize (CDCF)
Best Paper Award
PENG, Ling (Recipient), 7 Dec 2014
Prize: Prize (CDCF)

8 External Advisory Body for Knowledge Transfer
2 Other Invited Talks or Presentations
1 Organize Conferences or other events
1 Keynote Speech

Hong Kong Council for Accreditation of Academic and Vocational Qualifications (External organisation)
Kong Wing Clement CHOW (Member)
12 Jan 2022 → 31 Jan 2025
Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer
University Grants Committee (HKSAR) (External organisation)
Hon Kwong LUI (Member)
1 Jan 2021 → 31 Dec 2024
Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer
The Education University of Hong Kong (External organisation)
Hon Kwong LUI (Member)
25 Apr 2021 → 24 Apr 2024
Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

《賢聚嶺南》香港體育產業發展 Commentary on the sports development in Hong Kong
Man Chung Albert WONG
27/06/22
1 Media contribution
Press/Media: Commentaries
How to get more ROI from your influencer marketing investments
Yiwei LI
20/06/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
How to get more ROI from your influencer marketing investments
Yiwei LI
9/06/22
1 Media contribution
Press/Media: Commentaries

A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
Author: WEI, M., 2012
Supervisor: CUI, G. (Supervisor) & LUI, H. K. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
Author: JIANG, J., 2016
Supervisor: CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor)
Student thesis: PhD Thesis (Lingnan)
Consumer animosity and purchase behavior : the role of corporate social responsibility
Author: ZHANG, C., 2013
Supervisor: POON, S. C. P. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)