Projects per year
Fingerprint
Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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BARNES Bradley R, Prof.
- Department of Marketing and International Business - Professor
- Office of the President - Interim Associate Vice-President (Global Affairs) cum Director of Global Education
Person: Administrative, Academic
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CAO Cong Clark, Prof.
- Department of Marketing and International Business - Assistant Professor
Person: Academic
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CHOW Kong Wing Clement, Prof.
- Department of Marketing and International Business - Adjunct Professor
Person: Academic
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Vouchers Lead to Consumers' Cost-benefit Analysis
QI, S. (PI)
1/12/24 → 31/07/26
Project: Grant Research
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Consumer Preference Uncertainty and Outcome Uncertainty
WANG, X. (PI), SHIRI, A. (CoI) & JANISZEWSKI, C. (CoI)
1/11/24 → 31/07/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
Research output
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All words have consequences: Concrete versus abstract language in management response to hotel guest reviews
LI, C., YU, Y., FILIERI, R. & CUI, G., 1 Feb 2025, In: Tourism Management. 106, 105032.Research output: Journal Publications › Journal Article (refereed) › peer-review
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A ‘Hidden Champion’ in Hong Kong’s banking sector : the case of Hang Seng Bank
WONG, P., IP, P. K., BARNES, B. R. & WHITLA, P. A., 4 Nov 2024, (E-pub ahead of print) In: Asia Pacific Business Review. 23 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers
SUN, Z., CAO, C. C., LIU, S., LI, Y. & MA, C., 2 Jan 2024, In: Nature Communications. 15, 1, 152.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access5 Citations (Scopus)
Prizes
Activities
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Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding
LIU, S. M. (Speaker)
30 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Exploring the Impact of Life Instability on Consumer Behavior
WEI, L. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Facial and Vocal Displays of Emotion in Marketing Videos
WANG, Q. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Commentaries
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利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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「嶺」航未來︳利用AI揭示 短片標題與縮圖對觀看量影響 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
18/10/24
1 item of Media coverage
Press/Media: Commentaries
Student theses
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A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012Student thesis: MPhil Thesis (Lingnan)
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Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016Student thesis: PhD Thesis (Lingnan)
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Consumer animosity and purchase behavior : the role of corporate social responsibility
ZHANG, C. (Author), POON, S. C. P. (Supervisor), 2013Student thesis: MPhil Thesis (Lingnan)