Projects per year
Fingerprint Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
China
Business & Economics
Marketing
Business & Economics
Hong Kong
Business & Economics
Testing
Business & Economics
Factors
Business & Economics
Managers
Business & Economics
Industry
Business & Economics
Asia
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
CHEN Yu Jen, Prof.
- Department of Marketing and International Business - Associate Professor
Person: Academic
CHOW Kong Wing Clement, Prof.
- Department of Marketing and International Business - Associate Professor, Head, Department of Marketing and International Business
Person: Administrative, Academic
CUI Geng, Prof.
- Department of Marketing and International Business - Professor
- Hong Kong Institute of Business Studies - Director of Hong Kong Institute of Business Studies
Person: Research, Academic
Projects 2011 2022
Ideas for Sale: The Effect of Online Videos on the Campaign Performance of Crowdfunding
1/03/19 → 31/12/20
Project: Grant Research
Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
1/03/19 → 31/08/20
Project: Grant Research
Research Output 1993 2019
Ageing Population and Rising Income Inequality in Post-Handover Hong Kong
LUI, H. K., 2019, In : Review of Integrative Business and Economics Research. 8, 1, p. 51-63 13 p.Research output: Journal Publications › Journal Article (refereed) › Research › peer-review
Open Access
Household
Aging population
Income inequality
Hong Kong
Income
A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.Research output: Journal Publications › Journal Article (refereed) › Research › peer-review
Rating
Item response theory
Customer satisfaction
Criticality
Product attributes
Consumer Trust in Internet Marketing and Direct Selling in China
POON, P. & ALBAUM, G., Jul 2019, In : Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.Research output: Journal Publications › Journal Article (refereed) › Research › peer-review
Direct selling
Consumer trust
China
Internet marketing
Research directions
Prizes
APIAR Best Paper - Business Stream
Shing Chung Patrick POON (Recipient), 23 Jun 2018
Prize: Prize / Award
Industry
Press / Media
理大學者講解品牌「情感行銷」成效
Chi Vincent WONG
14/12/18
1 item of Media coverage
Press/Media: Research / Knowledge Transfer