Department of Marketing and International Business

BARNES Bradley R, Prof.
- bradleybarnesln.eduhk
- Department of Marketing and International Business - Professor
- Office of the President - Interim Associate Vice-President (Global Affairs) cum Director of Global Education
- LU Institute for Advanced Study - Interim Director, LUIAS
Person: Administrative, Research, Academic
19992024
CAO Cong Clark, Prof.
- clarkcaoln.eduhk
- Department of Marketing and International Business - Assistant Professor
Person: Academic
20162024
CHOW Kong Wing Clement, Prof.
- ckwchowln.eduhk
- Department of Marketing and International Business - Adjunct Professor
Person: Academic
19952021

3 Curtailed
22 Active
73 Finished

Dominant-Strategy Incentive Compatible Pricing for Multiclass Queueing Systems
WANG, Q. (PI) & YU, Y. (CoI)
LU Research Committee
1/07/24 → 30/06/26
Project: Grant Research
Artificial Intelligence and Consumer Impatience
WANG, X. (PI) & JANISZEWSKI, C. (CoI)
LU Research Committee
1/05/24 → 30/04/26
Project: Grant Research
Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
LU Research Committee
1/04/24 → 31/07/25
Project: Grant Research

All words have consequences: Concrete versus abstract language in management response to hotel guest reviews
LI, C., YU, Y., FILIERI, R. & CUI, G., 1 Feb 2025, In: Tourism Management. 106, 105032.
Research output: Journal Publications › Journal Article (refereed) › peer-review
Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers
SUN, Z., CAO, C. C., LIU, S., LI, Y. & MA, C., 2 Jan 2024, In: Nature Communications. 15, 1, 152.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
4 Citations (Scopus)
Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.
Research output: Journal Publications › Journal Article (refereed) › peer-review

APIAR Best Paper - Business Stream
POON, S. C. P. (Recipient), 23 Jun 2018
Prize: Prize (CDCF)
APTA 2016 Best Paper
CHOW, K. W. C. (Recipient), Jun 2016
Prize: Prize (CDCF)
Best Paper Award
PENG, L. (Recipient), 7 Dec 2014
Prize: Prize (CDCF)

15 Other Invited Talks or Presentations
8 External Advisory Body for Knowledge Transfer
1 Organize Conferences or other events
1 Keynote Speech

Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding
LIU, S. M. (Speaker)
30 Apr 2024
Activity: Talks or Presentations › Other Invited Talks or Presentations
Exploring the Impact of Life Instability on Consumer Behavior
WEI, L. (Speaker)
25 Apr 2024
Activity: Talks or Presentations › Other Invited Talks or Presentations
Facial and Vocal Displays of Emotion in Marketing Videos
WANG, Q. (Speaker)
25 Apr 2024
Activity: Talks or Presentations › Other Invited Talks or Presentations

嶺大研究揭示網上影片流量密碼　縮圖中表達強烈情緒有助吸引點擊 Lingnan study using AI analyses over 16,000 social media videos in order to show key marketing strategies that boost viewership
PENG, L., CUI, G. & CHUNG, Y. H. S.
13/08/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
港嶺大利用ai分析逾萬條社交媒體影片揭示營銷策略
PENG, L., CUI, G. & CHUNG, Y. H. S.
7/08/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大用AI破解網上視頻流量密碼
PENG, L., CUI, G. & CHUNG, Y. H. S.
7/08/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer

A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012
Student thesis: MPhil Thesis (Lingnan)
Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016
Student thesis: PhD Thesis (Lingnan)
Consumer animosity and purchase behavior : the role of corporate social responsibility
ZHANG, C. (Author), POON, S. C. P. (Supervisor), 2013
Student thesis: MPhil Thesis (Lingnan)