Department of Marketing and International Business

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BAO Ziru , Mr.
- zirubao@ln.hk
- Department of Marketing and International Business
Person: PhD
20192019
CAO Cong Clark, Prof.
- clarkcao@ln.edu.hk
- Department of Marketing and International Business - Assistant Professor
Person: Academic
20162021
CHAE Myoung-Jin, Prof.
- myoungchae@ln.edu.hk
- Department of Marketing and International Business - Assistant Professor
Person: Academic
20162021

1 Curtailed
1 Not started
17 Active
45 Finished

Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
LU Research Committee
1/01/21 → 30/08/22
Project: Grant Research
The Effect of Smiles on Consumer Perceptions and Actions
PENG, L., CUI, G. & CHUNG, Y. H. S.
LU Research Committee
1/01/21 → 31/12/22
Project: Grant Research
The Invisible Hand of Social Capital: Gender Inequality in Academic Publishing
LI, Y. & SI, K.
LU Research Committee
1/01/21 → 31/07/22
Project: Grant Research

Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
CHAE, M-J., 30 Mar 2021, In: Sustainability (Switzerland). 13, 7, 3812.
Research output: Journal Publications › Journal Article (refereed) › peer-review

Open Access
Online Reviews of Credence Service Providers: What Do Consumers Evaluate, Do Other Consumers Believe the Reviews, and Are Interventions Needed?
LANTZY, S., HAMILTON, R. W., CHEN, Y-J. & STEWART, K., Jan 2021, In: Journal of Public Policy and Marketing. 40, 1, p. 27-44 18 p., 074391562095067.
Research output: Journal Publications › Journal Article (refereed) › peer-review
"口味无争辩"? 高低收入阶层膳食健康上的不平等及其分解
马超, 李宜威, 贾建民 & 闫雪凌, Jan 2021, In: 管理科学学报. 24, 1, p. 50-70
Research output: Journal Publications › Journal Article (refereed) › peer-review

APIAR Best Paper - Business Stream
POON, Shing Chung Patrick (Recipient), 23 Jun 2018
Prize: Prize (CDCF)
APTA 2016 Best Paper
CHOW, Kong Wing Clement (Recipient), Jun 2016
Prize: Prize (CDCF)
Best Paper Award
PENG, Ling (Recipient), 7 Dec 2014
Prize: Prize (CDCF)

Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer

A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
Author: WEI, M., 2012
Supervisor: CUI, G. (Supervisor) & LUI, H. K. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
Author: JIANG, J., 2016
Supervisor: CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor)
Student thesis: PhD Thesis (Lingnan)
Consumer animosity and purchase behavior : the role of corporate social responsibility
Author: ZHANG, C., 2013
Supervisor: POON, S. C. P. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)