Projects per year
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Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
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Profiles
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CAO Cong Clark, Prof.
- Department of Marketing and International Business - Assistant Professor
Person: Academic
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CHAE Myoung-Jin, Prof.
- Department of Marketing and International Business - Assistant Professor
Person: Academic
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Why Do We Pay to See Mummies and Zombie Movies: The Consumption of Dead Bodies
CAO, C. C., Liang, H. & Sullivan, D.
1/07/21 → 30/06/23
Project: Grant Research
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Promoting the Hong Kong-Mainland Economic Integration Index for policy analysis and discourse
1/06/21 → 15/08/23
Project: Other Knowledge Transfer
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Research output
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Airport subsidies and domestic inbound tourism in China
CHOW, K. W. C., TSUI, W. H. K. & WU, H., 1 Sep 2021, In: Annals of Tourism Research. 90, 103275.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
CHAE, M-J., 30 Mar 2021, In: Sustainability (Switzerland). 13, 7, 3812.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
Effects of the COVID-19 pandemic on sustainable consumption
CHAE, M-J., Jun 2021, In: Social Behavior and Personality. 49, 6, e10199.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access
Prizes
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APIAR Best Paper - Business Stream
POON, Shing Chung Patrick (Recipient), 23 Jun 2018
Prize: Prize (CDCF)
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Press / Media
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
Student theses
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A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
Author: WEI, M., 2012Supervisor: CUI, G. (Supervisor) & LUI, H. K. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
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Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
Author: JIANG, J., 2016Supervisor: CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor)
Student thesis: PhD Thesis (Lingnan)
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Consumer animosity and purchase behavior : the role of corporate social responsibility
Author: ZHANG, C., 2013Supervisor: POON, S. C. P. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)