Department of Marketing and International Business

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China Business & Economics
Marketing Business & Economics
Hong Kong Business & Economics
Testing Business & Economics
Factors Business & Economics
Managers Business & Economics
Industry Business & Economics
Asia Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

No photo of Kong Wing Clement CHOW

CHOW Kong Wing Clement, Prof.

Person: Administrative, Academic

19942021
No photo of Geng CUI

CUI Geng, Prof.

Person: Research, Academic

19912020

Projects 2011 2022

Research Output 1993 2019

Ageing Population and Rising Income Inequality in Post-Handover Hong Kong

LUI, H. K., 2019, In : Review of Integrative Business and Economics Research. 8, 1, p. 51-63 13 p.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Open Access
Household
Aging population
Income inequality
Hong Kong
Income

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Rating
Item response theory
Customer satisfaction
Criticality
Product attributes

Consumer Trust in Internet Marketing and Direct Selling in China

POON, P. & ALBAUM, G., Jul 2019, In : Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Direct selling
Consumer trust
China
Internet marketing
Research directions

Prizes

APIAR Best Paper - Business Stream

Shing Chung Patrick POON (Recipient), 23 Jun 2018

Prize: Prize / Award

Industry

APTA 2016 Best Paper

Kong Wing Clement CHOW (Recipient), Jun 2016

Prize: Prize / Award

Best Paper Award

Ling PENG (Recipient), 7 Dec 2014

Prize: Prize / Award

Press / Media

理大學者講解品牌「情感行銷」成效

Chi Vincent WONG

14/12/18

1 item of Media coverage

Press/Media: Research / Knowledge Transfer

培華少數民族研討班結業

Geng CUI

1/09/18

1 item of Media coverage

Press/Media: Corporate News

培華歡宴少數民族班學員

Geng CUI

31/08/15

1 item of Media coverage

Press/Media: Corporate News