Projects per year
Fingerprint Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
CAO Cong Clark, Prof.
- Department of Marketing and International Business - Assistant Professor
Person: Academic
CHAE Myoung-Jin, Prof.
- Department of Marketing and International Business - Assistant Professor
Person: Academic
CHEN Yu Jen, Prof.
- Department of Marketing and International Business - Associate Professor, Programme Coordinator of the Master of Science in Marketing and International Business Programme
Person: Administrative, Academic
Projects
If Gender-looks Could Sell: Assessing the Impact of Sex-typed and Androgynous Looks on Product Sales of Online Sellers
1/06/20 → 31/12/21
Project: Grant Research
Investigation of Online Review for Credence Service Provider
1/02/20 → 31/01/22
Project: Grant Research
Payment and Power: How the Action of Payment Produces Perceptions of Agency
CAO, C. C., HUANG, L. & LEE, L.
1/02/20 → 31/12/21
Project: Grant Research
Research Output
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed)
How manufacturer brand erosion shapes consumer assortment perceptions
LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939Research output: Journal Publications › Journal Article (refereed)
Individual Employees’ Service Failures and Customer Satisfaction with the Firm
CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.Research output: Journal Publications › Journal Article (refereed)
Open Access
Prizes
APIAR Best Paper - Business Stream
POON, Shing Chung Patrick (Recipient), 23 Jun 2018
Prize: Prize / Award
Press / Media
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
電商以貌取人 靚與醜均有紅利
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer