Department of Marketing and International Business

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    Profiles

    No photo of Cong CAO

    CAO Cong, Prof.

    Person: Academic

    20162016
    No photo of Yu Jen CHEN

    CHEN Yu Jen, Prof.

    Person: Academic

    20132022
    No photo of Kong Wing Clement CHOW

    CHOW Kong Wing Clement, Prof.

    Person: Administrative, Academic

    19942021

    Projects

    Investigation of Online Review for Credence Service Provider

    CHEN, Y. J.

    LU Research Committee

    1/02/20 → 31/01/22

    Project: Grant Research

    Dynamic Customer Segmentation: A Factorial Hidden Markov Approach

    LI, Y., CHEN, X. & CHANG, J.

    LU Research Committee

    1/01/20 → 31/12/21

    Project: Grant Research

    The Underlying Mechanism of the Smiling Effect on Consumer Actions

    PENG, L.

    LU Research Committee

    1/01/20 → 31/07/20

    Project: Grant Research

    Research Output

    Do the pieces fit? Assessing the configuration effects of promotion attributes

    PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

    Research output: Journal Publications › Journal Article (refereed)

    • Mobile targeting in industrial marketing: Connecting with the right businesses

    FENG, X., LI, Y., LIN, X. & NING, Y., Apr 2020, In : Industrial Marketing Management. 86, p. 65-76

    Research output: Journal Publications › Journal Article (refereed)

    • 1 Scopus Citations

    空气质量对公众感知风险与应对意愿的影响研究

    Translated title of the contribution: Impact of air quality on public perception of risk and coping intension徐戈 & 李宜威, Jan 2020, In : 系统工程理论与实践. 40, 1, p. 93-102 10 p.

    Research output: Journal Publications › Journal Article (refereed)

    Open Access

    • Prizes

    APIAR Best Paper - Business Stream

    Shing Chung Patrick POON (Recipient), 23 Jun 2018

    Prize: Prize / Award

    • APTA 2016 Best Paper

    Kong Wing Clement CHOW (Recipient), Jun 2016

    Prize: Prize / Award

    Best Paper Award

    Ling PENG (Recipient), 7 Dec 2014

    Prize: Prize / Award

    Press / Media

    收回土地建公屋 未能對症下藥紓緩本土熱潮 Lands resumption for public housing does not resolve social disputes

    Hon Kwong LUI

    8/10/19

    1 item of Media coverage

    Press/Media: Research / Knowledge Transfer

    理大學者講解品牌「情感行銷」成效

    Chi Vincent WONG

    14/12/18

    1 item of Media coverage

    Press/Media: Research / Knowledge Transfer

    培華少數民族研討班結業

    Geng CUI

    1/09/18

    1 item of Media coverage

    Press/Media: Corporate News