Department of Marketing and International Business

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  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Profiles

    No photo of Yu Jen CHEN

    CHEN Yu Jen, Prof.

    Person: Administrative, Academic

    20132020

    Projects

    Research Output

    Do the pieces fit? Assessing the configuration effects of promotion attributes

    PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • How manufacturer brand erosion shapes consumer assortment perceptions

    LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939

    Research output: Journal PublicationsJournal Article (refereed)

  • Individual Employees’ Service Failures and Customer Satisfaction with the Firm

    CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.

    Research output: Journal PublicationsJournal Article (refereed)

    Open Access
  • Prizes

    APIAR Best Paper - Business Stream

    POON, Shing Chung Patrick (Recipient), 23 Jun 2018

    Prize: Prize / Award

  • APTA 2016 Best Paper

    CHOW, Kong Wing Clement (Recipient), Jun 2016

    Prize: Prize / Award

    Best Paper Award

    PENG, Ling (Recipient), 7 Dec 2014

    Prize: Prize / Award