Projects per year
Fingerprint
Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
CAO Cong Clark, Prof.
- Department of Marketing and International Business - Associate Professor
- Office of the Faculty of Business - Project Coordinator
Person: Administrative, Academic
-
CHOW Kong Wing Clement, Prof.
- Department of Marketing and International Business - Adjunct Professor
Person: Academic
-
Consumption Diversity in the Age of Personalization
WANG, X. (PI)
1/01/26 → 31/07/26
Project: Grant Research
-
Buy More or Better? How Vouchers Shape Consumer Preferences for Quantity Versus Quality
QI, S. (PI) & FISHBACH, A. (CoI)
1/01/26 → 31/07/27
Project: Grant Research
-
Using Consumer Feedback to Guide AI Image Generation
CAO, C. C. (PI) & SUN, M. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
Research output
-
Blood and soil: How kinship and geographic proximity drive rooftop photovoltaic adoption in rural China
LIU, D., LIU, X., QI, S. & YANG, Y., Jan 2026, In: Energy Research and Social Science. 131, 104481.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Endorsement Rate in Influencer Marketing
LI, Y., GAO, A. Y., GU, F. F. & LEUNG, F. F., 27 Jan 2026, (E-pub ahead of print) In: Journal of Marketing.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
-
-
LU Research & Knowledge Transfer Fund Award 2024 (RGC Grant)
LI, Y. (Recipient), Sept 2024
Prize: Prize (CDCF)
-
Stanford's top 2% most highly cited scientists 2024
ZHOU, L. (Recipient), Oct 2024
Prize: Prize (Non-CDCF)
Activities
-
Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding
LIU, S. M. (Speaker)
30 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
-
Facial and Vocal Displays of Emotion in Marketing Videos
WANG, Q. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
-
Exploring the Impact of Life Instability on Consumer Behavior
WEI, L. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
-
嶺大烏拉圭共和國大學簽合作備忘
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
12/02/26
1 item of Media coverage
Press/Media: Commentaries
-
嶺大夥烏拉圭共和國大學 拓南美學術合作 Lingnan University and the Universidad de la República sign Memorandum of Understanding to expand academic networking in South America
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
11/02/26
1 item of Media coverage
Press/Media: Corporate News
-
嶺南大學與烏拉圭共和國大學簽署合作備忘錄 拓展南美學術網絡
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
11/02/26
1 item of Media coverage
Press/Media: Corporate News
Student theses
-
A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012Student thesis: MPhil Thesis (Lingnan)
-
Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016Student thesis: PhD Thesis (Lingnan)
-
Catching the unlikely gambler : how and why gacha games appeal to conscientious consumers
ZHANG, J. (Author), CAO, C. C. (Supervisor), 19 Jun 2024Student thesis: MPhil Thesis (Lingnan)