Projects per year
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Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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CAO Cong Clark, Prof.
- Department of Marketing and International Business - Associate Professor
Person: Academic
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Does Presentation Format affect Campaign Success? An Empirical study in Crowdfunding
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & ZHENG, W. (CoI)
1/03/26 → 31/07/27
Project: Grant Research
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Engaging for Tomorrow: Managerial Response Drives Future Crowdfunding Success
LI, Y. (PI), DAHL, D. (CoI) & SUN, Z. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
Research output
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Applicable Scenarios, Desired Features, and Risks of AI Psychotherapists in Depression Treatment From the Patient’s Perspective: Exploratory Qualitative Study
XIAN, C., YAN, A., WANG, Y., TSANG, E. Y. H., HUANG, L. & XU, D., 2026, In: JMIR Formative Research. 10, p. e85138-e85138 e85138.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
A ‘Hidden Champion’ in Hong Kong’s banking sector : the case of Hang Seng Bank
WONG, P., IP, P. K., BARNES, B. R. & WHITLA, P. A., 2026, In: Asia Pacific Business Review. 32, 2, p. 384-406 23 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Link opens in a new tab Citation (Scopus) -
Blood and soil: How kinship and geographic proximity drive rooftop photovoltaic adoption in rural China
LIU, D., LIU, X., QI, S. & YANG, Y., Jan 2026, In: Energy Research and Social Science. 131, 104481.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2024 (RGC Grant)
LI, Y. (Recipient), Sept 2024
Prize: Prize (CDCF)
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Stanford's top 2% most highly cited scientists 2024
ZHOU, L. (Recipient), Oct 2024
Prize: Prize (Non-CDCF)
Activities
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Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding
LIU, S. M. (Speaker)
30 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Facial and Vocal Displays of Emotion in Marketing Videos
WANG, Q. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Exploring the Impact of Life Instability on Consumer Behavior
WEI, L. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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談人工智能生成內容 在教學的正面價值｜嶺航未來 On AI and educations
27/03/26
1 Media contribution
Press/Media: Commentaries › Commentaries
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星鑽服務大獎2025｜專業評審團大讚得獎企業表現出色 建議香港服務業趕上創科步伐 Prof Patrick Poon is a judge of the Sing Tao Service Awards
POON, P.
25/03/26
1 item of Media coverage
Press/Media: Corporate News › Corporate News
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星鑽服務大獎專業評審意見 提高不同持份者價值 創造共贏 Prof Patrick Poon is a judge of the Sing Tao Service Awards
POON, P.
20/03/26
1 item of Media coverage
Press/Media: Corporate News › Corporate News
Student theses
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A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012Student thesis: MPhil Thesis (Lingnan)
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Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016Student thesis: PhD Thesis (Lingnan)
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Catching the unlikely gambler : how and why gacha games appeal to conscientious consumers
ZHANG, J. (Author), CAO, C. C. (Supervisor), 19 Jun 2024Student thesis: MPhil Thesis (Lingnan)