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Collaborations and top research areas from the last five years
Profiles
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CAO Cong Clark, Prof.
- Department of Marketing and International Business - Associate Professor
- Office of the Faculty of Business - Project Coordinator
Person: Administrative, Academic
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CHOW Kong Wing Clement, Prof.
- Department of Marketing and International Business - Adjunct Professor
Person: Academic
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Does Presentation Format affect Campaign Success? An Empirical study in Crowdfunding
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & ZHENG, W. (CoI)
1/03/26 → 31/07/27
Project: Grant Research
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Consumption Diversity in the Age of Personalization
WANG, X. (PI)
1/01/26 → 31/07/26
Project: Grant Research
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Buy More or Better? How Vouchers Shape Consumer Preferences for Quantity Versus Quality
QI, S. (PI) & FISHBACH, A. (CoI)
1/01/26 → 31/07/27
Project: Grant Research
Research output
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Blood and soil: How kinship and geographic proximity drive rooftop photovoltaic adoption in rural China
LIU, D., LIU, X., QI, S. & YANG, Y., Jan 2026, In: Energy Research and Social Science. 131, 104481.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Does Influencer Marketing Really Pay Off?
LEUNG, F. F., ZHANG, J. Z., GU, F. F., LI, Y. & PALMATIER, R. W., 3 Mar 2026, HBR's 10 Must Reads on Marketing : Updated and Expanded (featuring Marketing Myopia by Theodore Levitt). LEVITT, T., REICHHELD, F. & MARTIN, R. L. (eds.). Harvard Business Review Press, p. 114-119Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication
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Driving towards sustainability : Analyzing the purchase intentions of new energy vehicles among young consumers
CHEN, J. & WANG, A., 3 Mar 2026, (E-pub ahead of print) In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2024 (RGC Grant)
LI, Y. (Recipient), Sept 2024
Prize: Prize (CDCF)
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Stanford's top 2% most highly cited scientists 2024
ZHOU, L. (Recipient), Oct 2024
Prize: Prize (Non-CDCF)
Activities
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Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding
LIU, S. M. (Speaker)
30 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Facial and Vocal Displays of Emotion in Marketing Videos
WANG, Q. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
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Exploring the Impact of Life Instability on Consumer Behavior
WEI, L. (Speaker)
25 Apr 2024Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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嶺大烏拉圭共和國大學簽合作備忘
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
12/02/26
1 item of Media coverage
Press/Media: Commentaries
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嶺南大學與烏拉圭共和國大學簽署合作備忘錄 拓展南美洲地區的學術網絡
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
11/02/26
1 item of Media coverage
Press/Media: Corporate News
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嶺大與烏拉圭共和國大學簽署合作備忘錄 擴大學術網絡
QIN, S. J., CHAN, R., YAO, X., ZHANG, D., MOREL, J.-M. & BARNES, B. R.
11/02/26
1 item of Media coverage
Press/Media: Corporate News
Student theses
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A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure
WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012Student thesis: MPhil Thesis (Lingnan)
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Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016Student thesis: PhD Thesis (Lingnan)
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Catching the unlikely gambler : how and why gacha games appeal to conscientious consumers
ZHANG, J. (Author), CAO, C. C. (Supervisor), 19 Jun 2024Student thesis: MPhil Thesis (Lingnan)