Department of Marketing and International Business

Activities

Activities per year 2017 2021 2024

• 15 Other Invited Talks or Presentations
• 8 External Advisory Body for Knowledge Transfer
• 1 Organize Conferences or other events
• 1 Keynote Speech

Activities per year

Search results

• Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding

  LIU, S. M. (Speaker)

  30 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Exploring the Impact of Life Instability on Consumer Behavior

  WEI, L. (Speaker)

  25 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Facial and Vocal Displays of Emotion in Marketing Videos

  WANG, Q. (Speaker)

  25 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers

  ZHANG, J. (Speaker)

  19 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Truth or Dare: The Effects of Reviews with Videos and Disclosure of Incentives

  LIU, S. (Speaker)

  26 Apr 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Innocuous while sturdy rebellion: why social stigma leads to absurd consumption

  ZHANG, J. J. (Speaker)

  26 Apr 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• How Firm-customer digital interactions are recreating the customer experience

  CHUNG, Y. H. S. (Speaker) & LEE, K. Y. K. (Chair)

  30 May 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Restraining amidst Green-Eyed Monsters: When Envied People Reduce Indulgent Consumption

  OH, G.-E. G. (Speaker)

  25 Nov 2022

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Essay 1: How Helpful Are Those Helpful Reviews? The Effect of Helpfulness Votes of Reviews on Product Essay 2: MicroSales level Linguistic Analysis of Marketing Text

  BAO, Z. A. (Speaker)

  16 Mar 2022

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Hong Kong Council for Accreditation of Academic and Vocational Qualifications (External organisation)

  CHOW, K. W. C. (Member)

  12 Jan 2022 → 31 Jan 2025

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• Linguistic Framing and Crowdfunding Success

  LIU, S. M. (Speaker)

  23 Apr 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• The digital economy : innovations and research

  CUI, G. (Keynote speaker)

  9 Jun 2021

  Activity: Talks or Presentations › Keynote Speech

• The Education University of Hong Kong (External organisation)

  LUI, H. K. (Member)

  25 Apr 2021 → 24 Apr 2024

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• To Self-Enhance or Self-Verify? How Cognitive Cost of Decision-making Influences Product Preference for Low Self-Esteem Consumer

  CHAN, H. C. M. (Speaker)

  8 Apr 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• How AI is reshaping retailing

  PENG, L. (Speaker)

  9 Jun 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Engaging customers using big data : from academia to practice

  CHUNG, Y. H. S. (Speaker)

  9 Jun 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• University Grants Committee (HKSAR) (External organisation)

  LUI, H. K. (Member)

  1 Jan 2021 → 31 Dec 2024

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• Business Innovation in the Digital Era

  LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)

  9 Jun 2021

  Activity: Involvement in Scholarly Events › Organize Conferences or other events

• Hong Kong Chronicles Institute (External organisation)

  CHOW, K. W. C. (Member)

  18 Oct 2021 → 17 Apr 2024

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• To Self-Enhance or Self-Verify? How Cognitive Load Influences Product Preference for Low Self-Esteem Consumer

  CHAN, H. C. M. (Speaker)

  11 May 2020

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• What makes your movies more engaging for backers? A linguistic analysis of Kickstarter projects using topic modeling

  LIU, S. (Speaker)

  15 Apr 2020

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Hong Kong Examinations and Assessment Authority (External organisation)

  CHOW, K. W. C. (Member)

  22 Sept 2020 → 31 Aug 2023

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• The Education University of Hong Kong (External organisation)

  LUI, H. K. (Member)

  25 Apr 2018 → 24 Apr 2024

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• Hong Kong Council for Accreditation of Academic and Vocational Qualifications (External organisation)

  CHOW, K. W. C. (Advisor)

  17 Jan 2018 → 30 Jun 2021

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer

• Hong Kong Examinations and Assessment Authority (External organisation)

  CHOW, K. W. C. (Advisor)

  3 Oct 2017 → 31 Aug 2020

  Activity: Advisory Body | Committee Membership › External Advisory Body for Knowledge Transfer