Department of Marketing and International Business

Activities

Activities per year 2017 2021 2024

• 15 Other Invited Talks or Presentations
• 8 External Advisory Body for Knowledge Transfer
• 1 Organize Conferences or other events
• 1 Keynote Speech

Activities per year

Search results

• Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding

  LIU, S. M. (Speaker)

  30 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Exploring the Impact of Life Instability on Consumer Behavior

  WEI, L. (Speaker)

  25 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Facial and Vocal Displays of Emotion in Marketing Videos

  WANG, Q. (Speaker)

  25 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers

  ZHANG, J. (Speaker)

  19 Apr 2024

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Truth or Dare: The Effects of Reviews with Videos and Disclosure of Incentives

  LIU, S. (Speaker)

  26 Apr 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Innocuous while sturdy rebellion: why social stigma leads to absurd consumption

  ZHANG, J. J. (Speaker)

  26 Apr 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• How Firm-customer digital interactions are recreating the customer experience

  CHUNG, Y. H. S. (Speaker) & LEE, K. Y. K. (Chair)

  30 May 2023

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Restraining amidst Green-Eyed Monsters: When Envied People Reduce Indulgent Consumption

  OH, G.-E. G. (Speaker)

  25 Nov 2022

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Essay 1: How Helpful Are Those Helpful Reviews? The Effect of Helpfulness Votes of Reviews on Product Essay 2: MicroSales level Linguistic Analysis of Marketing Text

  BAO, Z. A. (Speaker)

  16 Mar 2022

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Linguistic Framing and Crowdfunding Success

  LIU, S. M. (Speaker)

  23 Apr 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• To Self-Enhance or Self-Verify? How Cognitive Cost of Decision-making Influences Product Preference for Low Self-Esteem Consumer

  CHAN, H. C. M. (Speaker)

  8 Apr 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• How AI is reshaping retailing

  PENG, L. (Speaker)

  9 Jun 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• Engaging customers using big data : from academia to practice

  CHUNG, Y. H. S. (Speaker)

  9 Jun 2021

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• To Self-Enhance or Self-Verify? How Cognitive Load Influences Product Preference for Low Self-Esteem Consumer

  CHAN, H. C. M. (Speaker)

  11 May 2020

  Activity: Talks or Presentations › Other Invited Talks or Presentations

• What makes your movies more engaging for backers? A linguistic analysis of Kickstarter projects using topic modeling

  LIU, S. (Speaker)

  15 Apr 2020

  Activity: Talks or Presentations › Other Invited Talks or Presentations