Projects per year
- 50 - 100 out of 104 results
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Finished
Payment and Power: How the Action of Payment Produces Perceptions of Agency
CAO, C. C. (PI), HUANG, L. (CoI) & LEE, L. (CoI)
2/03/20 → 1/02/22
Project: Grant Research
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Investigation of Online Review for Credence Service Provider
CHEN, Y. J. (PI)
1/02/20 → 31/01/22
Project: Grant Research
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The Underlying Mechanism of the Smiling Effect on Consumer Actions
PENG, L. (PI)
1/01/20 → 31/12/21
Project: Grant Research
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Dynamic Customer Segmentation: A Factorial Hidden Markov Approach
LI, Y. (PI), CHEN, X. (CoI) & CHANG, J. (CoI)
1/01/20 → 31/12/21
Project: Grant Research
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International Routes of Air Cargo and Exports: A Case Study of High Technology Product Exports in China
CHOW, K. W. C. (PI)
1/06/19 → 31/05/21
Project: Other External Research
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Ideas for Sale: The Effect of Online Videos on the Campaign Performance of Crowdfunding
CUI, G. (PI)
1/03/19 → 30/06/21
Project: Grant Research
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Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
PENG, L. (PI)
1/03/19 → 31/08/20
Project: Grant Research
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The Investigation of Consumer-Generated Reviews of Credence Product
CHEN, Y. J. (PI)
1/02/19 → 31/01/21
Project: Grant Research
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A Machine Learning Approach to Assessing Facial Attractiveness of Profile Pictures and Its Impact in Online Platforms
CUI, G. (PI)
1/07/18 → 31/12/19
Project: Grant Research
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Introversion and Online Review-How and Why Could Review System Facilitate Introverts Posting Intention?
CHEN, Y. J. (PI)
1/03/18 → 29/02/20
Project: Grant Research
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The Influence of Product Anthropomorphism on Comparative Judgment
WONG, C. V. (PI)
1/03/18 → 31/08/19
Project: Grant Research
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Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
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Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior (優缺點式評論存在的系統性偏誤: 社群感受如何造成分類偏誤行為)
CHEN, Y. J. (PI), KIRMANI, A. (CoI) & LI, C. (CoI)
Research Grants Council (HKSAR)
1/01/18 → 31/12/20
Project: Grant Research
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How Do Born global Entrepreneurs Pursue International Opportunity? A Cognitive Approach Using Decision Heuristics
LI, L. Y. E. (PI) & ZHOU, L. (CoI)
1/01/18 → 31/01/19
Project: Grant Research
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The Effects of Multi-device Usage and Implications for Cross-platform Marketing: An Exploratory Study
CUI, G. (PI)
1/09/17 → 31/12/18
Project: Grant Research
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The Investigation of Social Endorsement in a Sequential Exposure Context
CHEN, Y. J. (PI)
1/03/17 → 28/02/19
Project: Grant Research
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How Social Enterprises Compete in the Retail Market?
WONG, H. K. A. (PI)
1/03/17 → 31/01/19
Project: Grant Research
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Passenger Satisfaction, Organizational Learning and Operating Performance in the Chinese Airline Industry
CHOW, K. W. C. (PI)
1/03/17 → 30/06/19
Project: Grant Research
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Consumer Envy and Foreign Product Purchase: The Role of National Representativeness
POON, P. (PI)
1/03/17 → 31/10/18
Project: Grant Research
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If the Pieces Fit: Uncovering the Interplay among Promotion Attributes
1/03/17 → 31/12/18
Project: Grant Research
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Cultural Syndromes, Perspective Flexibility, and the Attribution of Service Failure
WONG, C. V. (PI)
1/03/17 → 28/02/19
Project: Grant Research
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Getting Closer to Your Customers: Online Promotion Strategies to Generate WOM and Product Sales
1/03/16 → 28/02/18
Project: Grant Research
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How Role Conflict Affects Sharing Intention in Social Networks?
CHEN, Y. J. (PI)
1/03/16 → 31/12/18
Project: Grant Research
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Social Enterprise Ownership and the Achievement of Performance Objectives: From the Market Orientation and Learning Orientation Perspectives
WONG, H. K. A. (PI)
1/03/16 → 30/04/18
Project: Grant Research
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Chinese Consumer Attitudes to Second-hand Goods
WHITLA, P. (PI) & WONG, H. K. A. (CoI)
1/05/15 → 30/04/17
Project: Grant Research
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Service Quality, Passenger Expectations and Satisfaction in the Chinese Airline Industry
CHOW, K. W. C. (PI)
1/05/15 → 30/04/17
Project: Grant Research
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Perceived Justice and Emotional Responses in Service Recovery
POON, P. (PI)
1/05/15 → 31/10/16
Project: Grant Research
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The Role of Consumer Envy in Animosity and Foreign Product Purchase
POON, P. (PI)
1/03/15 → 30/04/17
Project: Grant Research
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Friends or Non-Friends? How Communicators Relation Backfires Message Persuasiveness (訊息散播者之間的關係如何降低訊息的說服性呢)
CHEN, Y. J. (PI)
Research Grants Council (HKSAR)
1/01/15 → 30/06/17
Project: Grant Research
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The Effect of Online Manipulations on Sales: An Empirical Investigation across Different Platforms
1/04/14 → 30/11/16
Project: Grant Research
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Are Mobile Reviews More Trustworthy? A Comparative Study of Online Product Reviews across Devices
CUI, G. (PI)
1/04/14 → 31/03/15
Project: Grant Research
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Exploring the Divergent Views between Online Shoppers and Sellers on Manipulation of Online Product Reviews
PENG, L. (PI)
1/04/14 → 31/03/16
Project: Grant Research
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The Effects of Marketing Capabilities on Employees' Learning
WONG, H. K. A. (PI)
1/04/14 → 30/09/16
Project: Grant Research
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When and Why the Presence of Friends Affects Status Update Frequency on Social Network Sites
CHEN, Y. J. (PI)
1/04/14 → 30/09/16
Project: Grant Research
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Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因:企業品牌顯著性及個體思維方式的調節作用)
POON, P. (PI) & ZHOU, L. (CoI)
Research Grants Council (HKSAR)
1/01/14 → 30/06/16
Project: Grant Research
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The Impact of Mere Presence of Other Customers on Perceived Service Quality and Purchase Intentions
POON, P. (PI) & WAN, C. Y. L. (CoI)
1/06/13 → 31/05/15
Project: Grant Research
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Drivers and Consequences for Sustainable Management of Emerging Market Enterprises: A resource-advantage Perspective
LI, L. Y. E. (PI)
1/03/13 → 31/03/15
Project: Grant Research
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Animosity of Chinese Consumers: The Role of Brand Country Association
POON, P. (PI)
1/03/13 → 31/08/14
Project: Grant Research
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Higher Education Reform and the Efficiency and Productivity of Universities in China
CHOW, K. W. C. (PI)
1/03/13 → 28/02/15
Project: Grant Research
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Identification of Winners among Product Candidates with Differential Item Functioning
PENG, L. (PI)
1/02/13 → 30/04/15
Project: Grant Research
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Value Co-creation Following the Consumer Dominant Logic: Engaging Customers in Internet-based New Product Development
CUI, G. (PI), CHAN, T. S. (CoI) & PENG, L. (CoI)
1/01/13 → 31/03/15
Project: Grant Research
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Does Distance to Market Moderate the Market Orientation-performance Relationship?
WONG, H. K. A. (PI)
1/03/12 → 30/09/13
Project: Grant Research
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An Examination of the Complex Self and Counterfeit Brand Consumption
PENG, L. (PI) & POON, P. (CoI)
1/03/12 → 30/09/13
Project: Grant Research
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Consumer Reations to Service Embarrassment in Service Failures: the Role of Embarrassment Type
WAN, C. Y. (PI)
1/03/12 → 31/08/13
Project: Grant Research
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Quantile Regression for Forecasting Movie Box Office Sales: an Exploration of a Copula Model
CUI, G. (PI)
1/03/12 → 30/09/13
Project: Grant Research
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Consumer Responses to Negative Brand Publicity
POON, P. (PI) & ZHOU, L. (CoI)
1/03/12 → 31/07/13
Project: Grant Research
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The Effects of Word-of-mouth and Attitude Functions on the Consumption of Genuine and Counterfeit Luxury Brands: a Study of Chinese Consumers
POON, P. (PI)
1/03/11 → 31/10/12
Project: Grant Research
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The Internationalization Patterns of Firms in Hong Kong
LI, L. Y. E. (PI) & CURCI, R. (CoI)
1/03/11 → 30/09/12
Project: Grant Research
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Regional Development and Airport Productivity in China: a Meta-frontier Approach
CHOW, K. W. C. (PI) & FUNG, K. Y. M. (CoI)
1/03/11 → 28/02/13
Project: Grant Research