Projects per year
- 1 - 50 out of 74 results
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Finished
From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption
LI, Y. (PI) & SU, L. (CoI)
1/10/22 → 30/09/24
Project: Grant Research
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The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/22 → 31/03/24
Project: Grant Research
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Understanding the Disruption and Persistence of Social Norms During the COVID-19 Pandemic: Insights from Mask Wearing Behavior
CAO, C. C. (PI), GODFREY, M. (CoI) & MILLER, E. (CoI)
1/01/22 → 31/10/23
Project: Grant Research
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Shadow of Pandemics: Exposure to SARS and Long-term Psychological Well-being Afterward
LI, Y. (PI) & ZHANG, X. (CoI)
1/01/22 → 31/12/23
Project: Grant Research
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Little Space Left to Bargain: How Compact Logo Decreases Consumer Bargaining Tendency
HE, D. (PI) & JIANG, Y. (CoI)
1/01/22 → 31/12/23
Project: Grant Research
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The Effects of Face and Voice Gender Features on Stereotype Judgment
PENG, L. (PI)
1/01/22 → 30/06/23
Project: Grant Research
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Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms
CUI, G. (PI), CHUNG, Y. H. S. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/22 → 31/12/23
Project: Grant Research
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"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters
LI, Y. (PI) & SU, L. (CoI)
1/01/22 → 31/12/23
Project: Grant Research
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Avoiding minimalist design in gift giving
HE, D. (PI)
Research Grants Council (HKSAR)
1/10/21 → 30/09/23
Project: Grant Research
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Why Do We Pay to See Mummies and Zombie Movies: The Consumption of Dead Bodies
CAO, C. C. (PI), HUANG, L. (CoI) & Sullivan, D. (CoI)
1/07/21 → 30/06/23
Project: Grant Research
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The Impact of Secrecy on Consumer Preferences for Visual Boundaries
HE, D. (PI) & JIANG, Y. (CoI)
1/06/21 → 31/05/23
Project: Grant Research
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Promoting the Hong Kong-Mainland Economic Integration Index for policy analysis and discourse
CUI, G. (PI) & CHUNG, Y. H. S. (CoI)
1/06/21 → 15/08/23
Project: Other Knowledge Transfer
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Airport Subsidies and Domestic Tourism in China
CHOW, K. W. C. (PI)
1/06/21 → 31/05/23
Project: Grant Research
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The Effect of Smiles on Consumer Perceptions and Actions
PENG, L. (PI), CUI, G. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G. (PI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 28/02/23
Project: Grant Research
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The Invisible Hand of Social Capital: Gender Inequality in Academic Publishing
LI, Y. (PI) & SI, K. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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How Gratitude Motivates the Desire for Simplicity in Consumer Choice
HE, D. (PI) & JIANG, Y. (CoI)
1/01/21 → 30/06/22
Project: Grant Research
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Signaling and Countersignaling: The Role of Social Relations
LI, Y. (PI) & HUANG, Z. T. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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Drivers of Negative Sentiments in Messages for Social Good
CHAE, M.-J. (PI) & RODRIGUEZ-VILA, O. (CoI)
1/12/20 → 31/07/21
Project: Grant Research
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Facial Payment, Consumer Conformity, and Self-Awareness
CAO, C. C. (PI), HUANG, L. (CoI) & SU, L. (CoI)
1/12/20 → 31/07/22
Project: Grant Research
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Motivations and Cognitive Processes Underlying Consumer Collecting Behavior
CAO, C. C. (PI)
1/10/20 → 31/07/22
Project: Grant Research
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If Gender-looks Could Sell: Assessing the Impact of Sex-typed and Androgynous Looks on Product Sales of Online Sellers
CUI, G. (PI)
1/06/20 → 30/06/22
Project: Grant Research
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Payment and Power: How the Action of Payment Produces Perceptions of Agency
CAO, C. C. (PI), HUANG, L. (CoI) & LEE, L. (CoI)
2/03/20 → 1/02/22
Project: Grant Research
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Investigation of Online Review for Credence Service Provider
CHEN, Y. J. (PI)
1/02/20 → 31/01/22
Project: Grant Research
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The Underlying Mechanism of the Smiling Effect on Consumer Actions
PENG, L. (PI)
1/01/20 → 31/12/21
Project: Grant Research
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Dynamic Customer Segmentation: A Factorial Hidden Markov Approach
LI, Y. (PI), CHEN, X. (CoI) & CHANG, J. (CoI)
1/01/20 → 31/12/21
Project: Grant Research
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International Routes of Air Cargo and Exports: A Case Study of High Technology Product Exports in China
CHOW, K. W. C. (PI)
1/06/19 → 31/05/21
Project: Other External Research
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Ideas for Sale: The Effect of Online Videos on the Campaign Performance of Crowdfunding
CUI, G. (PI)
1/03/19 → 30/06/21
Project: Grant Research
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Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
PENG, L. (PI)
1/03/19 → 31/08/20
Project: Grant Research
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The Investigation of Consumer-Generated Reviews of Credence Product
CHEN, Y. J. (PI)
1/02/19 → 31/01/21
Project: Grant Research
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A Machine Learning Approach to Assessing Facial Attractiveness of Profile Pictures and Its Impact in Online Platforms
CUI, G. (PI)
1/07/18 → 31/12/19
Project: Grant Research
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Introversion and Online Review-How and Why Could Review System Facilitate Introverts Posting Intention?
CHEN, Y. J. (PI)
1/03/18 → 29/02/20
Project: Grant Research
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The Influence of Product Anthropomorphism on Comparative Judgment
WONG, C. V. (PI)
1/03/18 → 31/08/19
Project: Grant Research
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Systematic Biases in Pros-Cons Review: The Role of Sense of Community in Driving Classification Bias Behavior (優缺點式評論存在的系統性偏誤: 社群感受如何造成分類偏誤行為)
CHEN, Y. J. (PI), KIRMANI, A. (CoI) & LI, C. (CoI)
Research Grants Council (HKSAR)
1/01/18 → 31/12/20
Project: Grant Research
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How Do Born global Entrepreneurs Pursue International Opportunity? A Cognitive Approach Using Decision Heuristics
LI, L. Y. E. (PI) & ZHOU, L. (CoI)
1/01/18 → 31/01/19
Project: Grant Research
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Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
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The Effects of Multi-device Usage and Implications for Cross-platform Marketing: An Exploratory Study
CUI, G. (PI)
1/09/17 → 31/12/18
Project: Grant Research
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How Social Enterprises Compete in the Retail Market?
WONG, H. K. A. (PI)
1/03/17 → 31/01/19
Project: Grant Research
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If the Pieces Fit: Uncovering the Interplay among Promotion Attributes
1/03/17 → 31/12/18
Project: Grant Research
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The Investigation of Social Endorsement in a Sequential Exposure Context
CHEN, Y. J. (PI)
1/03/17 → 28/02/19
Project: Grant Research
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Consumer Envy and Foreign Product Purchase: The Role of National Representativeness
POON, P. (PI)
1/03/17 → 31/10/18
Project: Grant Research
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Passenger Satisfaction, Organizational Learning and Operating Performance in the Chinese Airline Industry
CHOW, K. W. C. (PI)
1/03/17 → 30/06/19
Project: Grant Research
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Cultural Syndromes, Perspective Flexibility, and the Attribution of Service Failure
WONG, C. V. (PI)
1/03/17 → 28/02/19
Project: Grant Research
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Social Enterprise Ownership and the Achievement of Performance Objectives: From the Market Orientation and Learning Orientation Perspectives
WONG, H. K. A. (PI)
1/03/16 → 30/04/18
Project: Grant Research
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Getting Closer to Your Customers: Online Promotion Strategies to Generate WOM and Product Sales
1/03/16 → 28/02/18
Project: Grant Research
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How Role Conflict Affects Sharing Intention in Social Networks?
CHEN, Y. J. (PI)
1/03/16 → 31/12/18
Project: Grant Research
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Perceived Justice and Emotional Responses in Service Recovery
POON, P. (PI)
1/05/15 → 31/10/16
Project: Grant Research
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Service Quality, Passenger Expectations and Satisfaction in the Chinese Airline Industry
CHOW, K. W. C. (PI)
1/05/15 → 30/04/17
Project: Grant Research
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Chinese Consumer Attitudes to Second-hand Goods
WHITLA, P. (PI) & WONG, H. K. A. (CoI)
1/05/15 → 30/04/17
Project: Grant Research