Projects per year
Search results
-
Active
“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
-
Dominant-Strategy Incentive Compatible Pricing for Multiclass Queueing Systems
WANG, Q. (PI) & YU, Y. (CoI)
1/07/24 → 30/06/26
Project: Grant Research
-
Artificial Intelligence and Consumer Impatience
WANG, X. (PI) & JANISZEWSKI, C. (CoI)
1/05/24 → 30/04/26
Project: Grant Research
-
Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/07/25
Project: Grant Research
-
Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
-
Citation Discounting: How Short Travel Time Between Researcher and Journal Undermines Research Impact
LI, Y. (PI) & GUO, F. (CoI)
1/03/24 → 31/07/25
Project: Grant Research
-
Exploring the Interpersonal Consequences of Cultivating a Foodie Persona
HE, D. (PI) & LIU, Q. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
-
The Influences of Subjective Age on Status and Conspicuous Consumption (主觀年齡對地位和炫耀性消費的影響)
OH, G.-E. G. (PI) & KIM, C. J. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 30/06/26
Project: Grant Research
-
Social CRM: A Coupled Nonhomogeneous Hidden Markov Model Approach (社交CRM: 耦合非齐次隐马尔可夫模型方法)
LI, Y. (PI), ZHANG, J. Z. (CoI) & CHEN, X. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
-
Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
-
Machine Learning Empowered Neuoforecasting
CAO, C. C. (PI) & SUN, M. (CoI)
1/01/24 → 31/07/25
Project: Grant Research
-
Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
-
The Assessment of Ratio: How Gift Card Face Value Influences Hedonic Consumption
PENG, L. (PI)
1/12/23 → 31/07/25
Project: Grant Research
-
How Limiting Firearm Accessibility Leads to Greater Toxic Masculinity
CAO, C. C. (PI) & YI, J. (CoI)
1/05/23 → 30/04/25
Project: Grant Research
-
Facial Payment, Self-Relevance, and Consumer Divergence (刷臉支付，自我相關以及差異化消費行爲)
CAO, C. C. (PI), DAHL, D. (CoI), HUANG, L. (CoI) & SU, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 31/12/25
Project: Grant Research
-
Fake It Until You Make It: Asymmetry of Facial Expressions and Emotional Labor in Video Marketing (假装直到你成功：视频营销中的面部表情不对称和表情产生策略研究)
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 31/12/24
Project: Grant Research
-
Two Can Play That Game of "You": The behavioral consequences of using second‐person pronouns in written communications
LI, Y. (PI) & MA, C. (CoI)
1/01/23 → 31/12/24
Project: Grant Research
-
Need Urgency and the Quality-Quantity Tradeoff in Donation Behavior
HE, D. (PI)
1/01/23 → 31/12/24
Project: Grant Research
-
Restraining amidst Green-Eyed Monsters: The Effects of Being Envied on Indulgent Consumption
OH, G.-E. G. (PI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
-
Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction (了解眾籌項目的視頻內容： 視頻處理和特徵提取的深度學習方法)
CHUNG, Y. H. S. (PI), CUI, G. (CoI), JIA, J. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
-
How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
1/07/22 → 30/06/25
Project: Grant Research
-
Consumer Structure Motivation
CAO, C. C. (PI)
Research Grants Council (HKSAR)
1/01/22 → 31/12/24
Project: Grant Research