Projects per year
Search results
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Active
Thou Shall Not Splurge: How People Judge Luxury Consumers for Their Age
OH, G.-E. G. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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The Right One at the Right Time: The Effect of Decision Stage on Consumers' Relative Preference for Algorithm-Based over Human Recommendations
FANG, X. (PI)
1/01/25 → 15/08/26
Project: Grant Research
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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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Hypermasculinity, Personal Control Threat, and Consumer Behavior
CAO, C. C. (PI), YI, J. (CoI) & HUANG, L. (CoI)
1/01/25 → 31/07/25
Project: Grant Research
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Joker or Poker Face: The Effects of Facial Displays of Emotion in Live Streaming E-commerce
PENG, L. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
1/01/25 → 30/06/26
Project: Grant Research
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The influence of Personalized Recommendation Algorithms on Consumer Choice
WANG, X. (PI)
1/01/25 → 31/07/26
Project: Grant Research
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Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/26
Project: Grant Research
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The Impact of Product Presentation Formats on Consumer Self-Control Behavior
QI, S. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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Vouchers Lead to Consumers' Cost-benefit Analysis
QI, S. (PI)
1/12/24 → 31/07/26
Project: Grant Research
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Consumer Preference Uncertainty and Outcome Uncertainty
WANG, X. (PI), SHIRI, A. (CoI) & JANISZEWSKI, C. (CoI)
1/11/24 → 31/07/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
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Dominant-Strategy Incentive Compatible Pricing for Multiclass Queueing Systems
WANG, Q. (PI) & YU, Y. (CoI)
1/07/24 → 30/06/26
Project: Grant Research
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Artificial Intelligence and Consumer Impatience
WANG, X. (PI) & JANISZEWSKI, C. (CoI)
1/05/24 → 30/04/26
Project: Grant Research
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/07/25
Project: Grant Research
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Citation Discounting: How Short Travel Time Between Researcher and Journal Undermines Research Impact
LI, Y. (PI) & GUO, F. (CoI)
1/03/24 → 28/02/26
Project: Grant Research
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Social CRM: A Coupled Nonhomogeneous Hidden Markov Model Approach (社交CRM: 耦合非齐次隐马尔可夫模型方法)
LI, Y. (PI), ZHANG, J. Z. (CoI) & CHEN, X. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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Machine Learning Empowered Neuoforecasting
CAO, C. C. (PI) & SUN, M. (CoI)
1/01/24 → 31/07/25
Project: Grant Research
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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
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Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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The Influences of Subjective Age on Status and Conspicuous Consumption (主觀年齡對地位和炫耀性消費的影響)
OH, G.-E. G. (PI) & KIM, C. J. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 30/06/26
Project: Grant Research
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Exploring the Interpersonal Consequences of Cultivating a Foodie Persona
HE, D. (PI) & LIU, Q. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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The Assessment of Ratio: How Gift Card Face Value Influences Hedonic Consumption
PENG, L. (PI)
1/12/23 → 31/07/25
Project: Grant Research
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How Limiting Firearm Accessibility Leads to Greater Toxic Masculinity
CAO, C. C. (PI) & YI, J. (CoI)
1/05/23 → 30/04/25
Project: Grant Research
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Facial Payment, Self-Relevance, and Consumer Divergence (刷臉支付，自我相關以及差異化消費行爲)
CAO, C. C. (PI), DAHL, D. (CoI), HUANG, L. (CoI) & SU, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 31/12/25
Project: Grant Research
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Restraining amidst Green-Eyed Monsters: The Effects of Being Envied on Indulgent Consumption
OH, G.-E. G. (PI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
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Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction (了解眾籌項目的視頻內容： 視頻處理和特徵提取的深度學習方法)
CHUNG, Y. H. S. (PI), CUI, G. (CoI), JIA, J. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
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How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. (PI) & JIANG, Y. (CoI)
1/07/22 → 30/06/25
Project: Grant Research