Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2018

  Exploring Trust in Direct Selling and Internet Marketing: A Study of Chinese Consumers

  POON, S. C., 23 Jun 2018, Conference Proceedings of 2nd Australia and New Zealand Conference on Advanced Research (ANZCAR -2018). HOLMES, L. (ed.). Asia Pacific Institute of Advanced Research (APIAR), Vol. 2.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Chinese 100%
  • Internet Marketing 100%
  • Interpersonal Trust 100%
  • Perceived Risk 40%
  • Practitioners 33%
• 2017

  Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measures

  ZHAN, G. & WONG, H. K. A., 1 Jan 2017, Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning. The Association for Computing Machinery, Inc., p. 1-5 5 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Wi-Fi 100%
  • Security Measure 75%
  • Networks 75%
  • Threat 50%
  • Collected Data 25%
  2 Citations (Scopus)
• 2016

  A grounded theory approach to exploring the phenomenon of seller manipulations of online product reviews

  LI, C., PENG, L. & CUI, G., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1538-1551 14 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Detection 100%
  • Consumer 100%

• An Empirical Examination of the Peer Influence on Crowdfunding Markets

  CHUNG, Y., LI, Y. & JIA, J.-M., Jul 2016, 2016 Global Marketing Confernece at Hong Kong Proceedings . Global Alliance of Marketing and Management Associations, p. 1567-1569 (Global Marketing Conference Proceeding).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  Open Access

• Consumer attitude towards beauty in China : evidence from cosmetics industry in China

  CUI, G. & YANG, F., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1607-1611 5 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • China 100%
  • Cosmetics 66%
  • Product 66%
  • Cosmetics Industry 33%
  • Evidence 33%

• Consumer attributions toward brand-harm crisis : the role of corporate brand dominance

  POON, S. C. P. & ZHOU, L., 1 Jan 2016, Globalization : developments, opportunities and challenges : proceedings of the Twenty-fifth Annual World Business Congress, June 15-19, 2016, London, United Kingdom. International Management Development Association, p. 185-189 5 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Consumers 100%
  • Dominance 100%
  • Causal Analysis 33%
  • Controllability 16%
  • Performance 16%

• Cultural distance, host regulatory quality, and location choice : a hierarchical analysis of Chinese multinationals

  CUI, G., LI, X., PENG, L. & CHAN, T. S., 2016, Asian businesses in a turbulent environment : uncertainty and coping strategies. CHAN, T. S. & CUI, G. (eds.). Palgrave Macmillan, p. 65-91 27 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Cultural Distance 100%
  • Chinese 100%
  • Theoretical Development 100%
  • Prospect Theory 100%
  • Multinational Corporation 50%

• Customer participation behavior for value co-creation in high-versus low-contact services : the roles of trust-in-personnel and trust-in-brand

  LI, L. Y. E., LUK, T. K. ,. S. & LIU, S.-C. B., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 1552-1565 14 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Service Industries 100%
  • Co-Creation 100%
  • Social Participation 100%
  • Nonprofit Organizations 100%
  • Contact 100%

• The impact of endorser ethnicity and portrayal on Chinese women’s attitude toward luxury advertising

  YIN, C.-Y. & POON, S. C. P., 1 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing and Management Associations, p. 808-809 2 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Self-Esteem 100%
  • Communication 100%
  • Behavior 100%
  • Attitudes 100%
  • Self 100%
• 2015

  How to improve the sustainability of social enterprises?

  WONG, H.-K. A., 1 Jan 2015, Proceedings of 32nd international business research conference. World Business Institute

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Employment Opportunities 100%
  • Social Economy 100%
  • Disadvantaged Group 100%

• Item Efficiency and DIF Assessment in New Product Concept Testing

  PENG, L. & WAN, X., 2015, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. Springer, Cham, p. 319-324 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Methodology 100%
  • Assessment 100%
  • Intention 100%
  • Continuum 50%
  • Item Response Model 50%
• 2013

  Consumer Trust in Service Brand and in Frontline Service Personnel: Impact on Co-Production and Value Co-Creation Behavior - A Cross-Country Study

  LUK, S. T. K., LI, E. L. Y. & LIU, B. S. C., Jul 2013, Proceedings of 8th Annual London Business Research ConferenceImperial College, London, UK, 8 -9 July, 2013. 9 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Customer 100%
  • Service Industries 75%
  • Service 75%
  • Co-Creation 25%
  • Social Participation 25%

• Global firms competing locally : management localization and subsidiary performance in China

  CUI, G., CHAN, T. S. & HUANG, S., 1 Jan 2013, Flexibility, innovation, and adding value as drivers of global competitiveness : private and public sector challenges : proceedings of the Twenty-second Annual World Business Congress, June 25-29, 2013, National Taipei University, Taipei, Taiwan.. International Management Development Association, p. 37-44 8 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Transnational Corporation 100%
  • Subsidiary Performance 100%
  • China 100%
  • Management 100%
  • Managers 25%

• Selecting best ideas for new product development

  PENG, L. & CUI, G., 1 Jan 2013, Flexibility, innovation, and adding value as drivers of global competitiveness : private and public sector challenges : proceedings of the Twenty-second Annual World Business Congress, June 25-29, 2013, National Taipei University, Taipei, Taiwan.. International Management Development Association, p. 166-173 8 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Conceptualization 100%
  • Screening 66%
  • Testing 33%
  • Sample 33%
  • Decision Making 16%
• 2011

  The effect of word-of-mouth on the purchase of genuine and counterfeit luxury brands

  POON, S. C. P., CHAN, T. S. & WANG, W., 1 Jan 2011, Challenges and opportunities of global business in the new millennium : contemporary issues and future trends : proceedings of the Twentieth Annual World Business Congress, July 3-7, 2011 Poznan University of Economics Poznan, Poland. International Management Development Association, p. 521-528 8 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Luxuries 100%
  • Evaluation 75%
  • Consumers 75%
  • Research 25%
  • China 25%
• 2010

  Adoption of continuous and discontinuous innovations : the role of consumer expectations

  POON, S. C. P., 1 Jan 2010, Critical issues in global business : lessons from the past, contemporary concerns and future trends : proceedings of the Nineteenth Annual World Business Congress, July 21-25, 2010, KTO Karatay Üniversitesi, Konya, Turkey.. International Management Development Association, p. 440-447 8 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

• Constrained optimization with genetic algorithm : improving profitability of targeted marketing

  CUI, G., WONG, M. L. & WAN, X., 1 Jan 2010, Proceedings - 2010 International Conference on Management of e-Commerce and e-Government, ICMeCG 2010. p. 26-30 5 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Direct Marketing 100%
  • Genetic Algorithm 100%
  • Cross-Validation 100%
  • Forecasting 25%
  • Decision Making Management 25%
  2 Citations (Scopus)

• Data mining using parallel multi-objective evolutionary algorithms on graphics hardware

  WONG, M. L. & CUI, G., Jul 2010, 2010 IEEE World Congress on Computational Intelligence, WCCI 2010 - 2010 IEEE Congress on Evolutionary Computation, CEC 2010. IEEE

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Multiobjective 100%
  • Optimization Problem 100%
  • Evolutionary Algorithms 100%
  • Graphic Hardware 66%
  • Multi-Objective Optimization 66%
  8 Citations (Scopus)

• Measuring Learning Outcomes for Programme Improvement: Easier Said Than Done, But Well Worth the Effort

  CHAN, T. S. & SNELL, R. S., Nov 2010, 高等教育質量保障體系建設研究"國際學術研討會論文集 = International Symposium on "Higher Education Quality Assurance. 謝安邦 & 鄭妙嫻 (eds.). 澳門: 澳門理工學院, p. 298-314

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Learning Outcome 100%
  • Quality Assurance 100%
  • Information Processing 100%
  • Organizational Change 100%
  • Hong Kong 50%

• Online reviews as a driver of new product sales

  CUI, G., LUI, H. K. & GUO, X., 1 Jan 2010, Proceedings : 2010 International Conference on Management of e-Commerce and e-Government : ICMeCG 2010, 23-24 October 2010, Chengu, Sichuan, China. IEEE Computer Society, p. 20-25 6 p.

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Volume 100%
  • Leadership 50%
  • Experience 50%
  • Introspection 50%
  • Cascade Effect 50%
  22 Citations (Scopus)
• 2009

  Extra-Role Behavior in a Channel Context: Its predictors and consequences

  LI, L. Y., 2009, Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress. CAMPBELL, C. L. (ed.). Springer, Cham, p. 128 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Strategy Formulation 100%
  • Its-Context 100%
  • Extra-Role Behavior 100%
  • Positive Effect 50%
  • Integrated Model 50%

• The impact of online word-of-mouse : sales of new products at amazon.com

  CUI, G. & GUO, X., 1 Dec 2009, ICE-B 2009 : International Conference on e-Business, proceedings. SciTePress, p. 143-150 8 p. (ICE-B 2009 - International Conference on e-Business, Proceedings).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Volume 100%
  • Experience 33%
  • Time 33%
  • Attention 33%
  • Mouse 33%
  1 Citation (Scopus)
• 2008

  The Contribution of Brand Meaning to Brand Equity of Services : an information processing persective

  LEUNG, L. C., 2008, 2008 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. BROWN, J. R. & DANT, R. P. (eds.). p. 1-11 (American Marketing Association : conference proceedings; vol. 19).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Brand Equity 100%
  • Service Industries 80%
  • Information Processing 80%
  • Meaning 60%
  • Performance Evaluation 20%
• 2007

  Survey participation and response rates : a cross-culture comparison

  POON, S. C. P., EVANGELISTA, F. & ALBAUM, G., 1 Jan 2007, Beyond borders : new global management development challenges and opportunities : Sixteenth Annual World Business Congress : July 4-8, 2007, Maastricht School of Management, Maastricht, The Netherlands. International Management Development Association, p. 383

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

  • Self-Perception 100%
  • Theory 100%
  • Surveys 66%
  • Hong Kong 33%
  • Social Participation 33%