Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2017

  The effect of salience of multiple social roles on social communication

  CHEN, Y. J., 7 Jun 2017.

  Research output: Other Conference Contributions › Abstract › peer-review
• 2015

  Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content

  LI, C. & CHEN, Y.-J., 1 Oct 2015.

  Research output: Other Conference Contributions › Abstract › peer-review

  • Narrative Review 100%
  • Goals 50%
• 2014

  Rating with confidence : how rating scales affect future wom behavior

  GODES, D. & CHEN, Y. J., 1 Jan 2014, p. 430-431. 2 p.

  Research output: Other Conference Contributions › Abstract › peer-review

  • Rating Scale 100%
  • Behavior 100%
  • Research 50%
  • Social Information 50%
  • Information Provider 50%
• 2013

  Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions

  SCHLOSSER, A., HAMILTON, R. & CHEN, Y. J., Oct 2013.

  Research output: Other Conference Contributions › Abstract › peer-review

  • Discussion 100%
  • Content 100%
  • Consumers 100%
  • Consumer 100%
  • Conversation 66%
• 2011

  Course-Specific Motivated Learning and Outcomes

  LI, L. Y., 21 Aug 2011.

  Research output: Other Conference Contributions › Abstract