Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2019

  Higher Education Expansion and College Earnings Premium: A Comparative Study of Two Systems in One Country

  JIANG, J. & LUI, H. K., 2 Jul 2019.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

  • Comparative Study 100%
  • Profit 100%
  • Enrolment Ratio 75%
  • Hong Kong 75%
  • Mainland China 75%

• Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

  ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

  • Markets 100%
  • Internationalization 83%
  • Economic Systems 16%
  • Emerging Market 16%
  • Multinational Firm 16%
• 2018

  The Faces of Success: Beauty and Ugliness Premiums in Online Platforms

  PENG, L., CHUNG, Y. H., CUI, G. & ZHENG, W., 27 Oct 2018.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

  • Social Competence 100%
• 2017

  Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals

  PENG, L. & HE, Y., 2017.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
• 2016

  Passenger Satisfaction and Organizational Learning in the Chinese Airline Industry

  CHOW, K. W., 2016.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• The Role of Brand Relationship Quality in the Effect of Brand Experience on Customer Citizenship Behaviour

  POON, S. C., XIE, L. & ZHANG, W., 27 May 2016.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

• Will air transport or tourism affect urban property prices? The case of regional cities in New Zealand

  TSUI, K. W. H., TAN, D. & CHOW, K. W., 29 Jun 2016.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

  Open Access

  • Air Transport 100%
  • New Zealand 100%
  • Airline 66%
  • Structural Model 16%
  • Metropolitan Area 16%
• 2014

  Assessing Response Format Effects on the Scaling of Marketing Stimuli

  PENG, L. & FINN, A., 8 Dec 2014.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

• The Impact of Negative Brand Publicity on Hotel Consumers in China

  POON, S. C., XIE, L. & GAO, T., 2014.

  Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
• 2005

  Bayesian Networks Learned with Evolutionary Programming for Direct Marketing Forecasting

  CUI, G. & WONG, M. L., 2005.

  Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

  • Forecasting 100%
  • Programming 100%
  • Direct Marketing 100%
  • Forecasting Model 100%
  • Cross-Validation 50%