Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2017

  Seeing is Believing: The Effects of Profile Pictures in Online Platforms

  CHUNG, Y., CUI, G. & PENG, L., Nov 2017.

  Research output: Other Conference Contributions › Presentation

• The Dynamics of Managerial Responses and Its Impact on Sales

  LI, C., LI, Y., PENG, L., FENG, X. & JIA, J., Nov 2017.

  Research output: Other Conference Contributions › Presentation

• To care about our society – social marketing : a course that develops caring leaders for the society

  WONG, H.-K. A., LEUNG, W. Y. N., LAM, C. P. S. & SNELL, R. S., 31 May 2017.

  Research output: Other Conference Contributions › Presentation
• 2016

  Identifying the Influential Aspects and Raters of Hotels from Online Reviews: An Item Response Theory Perspective

  CUI, G., PENG, L. & LI, C., 2016.

  Research output: Other Conference Contributions › Presentation

• If the Pieces Fit: The Configuration Effect of Online Promotion Attributes

  PENG, L. & QI, S., 24 Jul 2016.

  Research output: Other Conference Contributions › Presentation

• Mining Intelligence from Multi-Aspect Online Product Ratings: An Expanded Item Response Theory Framework

  CUI, G., PENG, L. & LI, C., 23 Oct 2016.

  Research output: Other Conference Contributions › Presentation
• 2015

  A Qualitative Comparative Analysis to Identify Effective Designs of Online Promotions

  QI, S. & PENG, L., 5 Dec 2015.

  Research output: Other Conference Contributions › Presentation

• Online Responding as an Innovative Communication Channel to Engaging Customers

  LI, C., CUI, G. & PENG, L., 3 Dec 2015.

  Research output: Other Conference Contributions › Presentation

• Using Integrative Simulation in Enhancing and Assessing Learning: An Application of Computer Simulation Exercise

  CHEN, Y.-J., CHAN, T. S., LEUNG, L.-C. & LI, L. Y., 5 Dec 2015.

  Research output: Other Conference Contributions › Presentation
• 2014

  Consume Publicly or Privately? The Dilemma of Counterfeit Consumers

  LI, C., PENG, L. & CUI, G., 8 Dec 2014.

  Research output: Other Conference Contributions › Presentation

• Who's driving this conversation? Systematic biases in the content of online consumer discussions

  HAMILTON, R., SCHLOSSER, A. & CHEN, Y. J., 10 May 2014.

  Research output: Other Conference Contributions › Presentation

  • Information Theory 100%
  • Consumers 100%
  • Audience 80%
  • Messages 80%
  • Persuasion 60%