Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2024

  All words have consequences: Concrete versus abstract language in management response to hotel guest reviews

  LI, C., YU, Y., FILIERI, R. & CUI, G., 1 Feb 2025, In: Tourism Management. 106, 105032.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Management Response 100%
  • Customer Satisfaction 100%
  • Mixed Methods 100%
  • Big Data 100%
  • Junior Staff 100%

• Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers

  SUN, Z., CAO, C. C., LIU, S., LI, Y. & MA, C., 2 Jan 2024, In: Nature Communications. 15, 1, 152.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Pronoun 100%
  • Communication 100%
  • Research 50%
  • Peers 33%
  • Conversation 33%
  4 Citations (Scopus)

• Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails

  CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Sentiment Analysis 100%
  • Cognitive Schema 100%
  • Negative Effect 100%
  • YouTube 100%
  • Social Medium Content 100%

• Corporate social responsibility initiatives of banks and customers’ selection of banks in Hong Kong

  HA, H., WONG, M. C. & LOH, H. S., 30 May 2024, In: Journal of Asian Business and Economic Studies. 31, 2, p. 124-136 13 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Hong Kong 100%
  • Corporate Social Responsibility 100%
  • Literature Reviews 8%
  • Consumer Perception 8%
  • Descriptive Statistics 8%

• Do Changes in Journal Rank Influence Publication Output? Evidence from China

  SUN, Z., ZHANG, C., PANG, K. L., TANG, Y. & LI, Y., 28 Sept 2024, (E-pub ahead of print) In: Scientometrics.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • China 100%
  • Best Practice 50%
  • Panel Data 50%
  • Physics 50%
  • Chinese 50%

• Doing business in an Islamic context: six schools of thought

  BERGER, R., ALI, A. J., BARNES, B. R. & ALON, I., 6 Aug 2024, (E-pub ahead of print) In: Journal of Islamic Marketing.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Literature Reviews 100%
  • World Population 100%
  • Religious Leader 100%
  • Business Model 100%
  • Tuition Fee 100%

• Higher Education Expansion and Earnings Premium : A Comparative Study of Two Systems in China

  JIANG, J. & LUI, H. K., Mar 2025, In: China Perspectives. 2024, 136, p. 63-73 11 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Chinese 100%
  • Comparative Study 100%
  • China 100%
  • Profit 100%
  • Hong Kong 75%

• How the readability of manuscript before journal submission advantages peer review process: Evidence from biomedical scientific publications

  SUN, Z., HE, D. & LI, Y., Aug 2024, In: Journal of Informetrics. 18, 3, 101547.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Peer Review 100%
  • Scientific Publications 100%
  • Linear Regression Model 100%
  • Technical Language 33%
  • Attention Score 33%

• Pandemic exposure and long‐run psychological well‐being

  MA, C., LI, Y., JIANG, W. & ZHANG, X., Jan 2024, In: Economic Inquiry. 62, 1, p. 39-55 17 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Belief 100%
  • Psychology 100%
  • Wellbeing 100%
  • Psychological Well-Being 100%
  • Mental Health 100%

• The fading of status bias during the open peer review process

  SUN, Z., PANG, K. L. & LI, Y., Aug 2024, In: Journal of Informetrics. 18, 3, 101528.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Linear Regression Model 100%
  • Subjectivity 100%
  3 Citations (Scopus)

• “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals

  SU, L., SENGUPTA, J., LI, Y. & CHEN, F., 1 Feb 2024, In: Journal of Consumer Research. 50, 5, p. 923-944 22 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Linguistics 100%
  • Crowdfunding 100%
  • Framing 100%
  • Donation 80%
  • Incentive 60%
  5 Citations (Scopus)
• 2023

  Affiliation bias in peer review and the gender gap

  SI, K., LI, Y., MA, C. & GUO, F., Sept 2023, In: Research Policy. 52, 7, 104797.

  Research output: Journal Publications › Journal Article (refereed) › peer-review
  2 Citations (Scopus)

• An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China

  CHIU, W., OH, G.-E. & CHO, H., 27 Jun 2023, In: Asia Pacific Journal of Marketing and Logistics. 35, 7, p. 1682-1698 17 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Information 100%
  • Social Commerce 93%
  • Intention 62%
  • Simulation Mode 56%
  • Adoption 50%
  11 Citations (Scopus)

• Cross‐border marriages in pre‐ and post‐handover Hong Kong

  LUI, H., Mar 2023, In: Population, Space and Place. 29, 2, e2611.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Marriage 100%
  • Border 87%
  • Economics 37%
  • Hong Kong 31%
  • Boundaries 25%
  3 Citations (Scopus)

• Emergency communications after earthquake reveal social network backbone of important ties

  JIA, J. S., LI, Y., LIU, S., CHRISTAKIS, N. A. & JIA, J., Nov 2023, In: PNAS Nexus. 2, 11, pgad358.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Social Network 100%
  • Communication 100%
  • Emergency 100%
  • Earthquake 100%
  • Disasters 75%

• Expedited Editorial Decision in COVID-19 pandemic

  SUN, Z., LIU, S., LI, Y. & MA, C., Feb 2023, In: Journal of Informetrics. 17, 1, 101382.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • COVID-19 100%
  • Lead 25%
  • Discontinuities 25%
  • Regression 25%
  9 Citations (Scopus)

• Homeownership of new immigrants in Hong Kong : before and after the handover

  LUI, H.-K., 24 Jul 2023, (E-pub ahead of print) In: Housing Studies. 27 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Hong Kong 100%
  • Socioeconomic Factor 33%
  • Housing Market 33%
  • Housing Policy 33%

• Housing Tenure of Older Asian Minorities in Hong Kong

  LUI, H.-K., Feb 2023, In: Habitat International. 132, 8 p., 102738.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Asians 100%
  • Minority Groups 87%
  • Housing 87%
  • Public Housing 37%
  • Indigenous Peoples 37%
  2 Citations (Scopus)

• Impact of Reducing Data Plan Costs on the Digital Divide in China : A Digital Lifestyles Perspective

  HUA, B., YUAN, Y., CHUNG, Y. & JIA, J., May 2023, In: International Journal of Information Technology and Decision Making. 22, 3, p. 1135-1163 29 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

• Inducing consumers to use calorie information: a multinational investigation

  OH, G.-E. G., HUH, Y. E. & MUKHOPADHYAY, A., Apr 2023, In: Psychology and Health. 38, 4, p. 459-477 19 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Calorie 100%
  • Budgets 42%
  • Intervention 35%
  • Consumption 14%
  • China 7%
  1 Citation (Scopus)

• In the post-subsidy era : How to encourage mere consumers to become prosumers when subsidy reduced?

  LIU, D., QI, S. & XU, T., Mar 2023, In: Energy Policy. 174, 113451.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Subsidy 100%
  • Consumers 100%
  • Rural Areas 33%
  • Consumer Intention 33%
  • Theory 33%
  7 Citations (Scopus)

• No worries, eBay : displaying sales level information does not increase consumer price sensitivity

  HE, Y., OPPEWAL, H., CHUNG, Y. & PENG, L., 28 Nov 2023, In: European Journal of Marketing. 57, 12, p. 3099-3124 26 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumer Price 100%
  • Worry 100%
  • Information 100%
  • Sales 100%
  • Quality 23%

• Scarcity and intertemporal choice

  SHARMA, E., TULLY, S. M. & WANG, X., 1 Nov 2023, In: Journal of Personality and Social Psychology. 125, 5, p. 1036-1054 19 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Time Horizon 100%
  • Decision Making 25%
  • Behavior 12%
  • Preference 12%
  • Moderation 12%
  7 Citations (Scopus)

• The academic status of reviewers predicts their language use

  SUN, Z., CAO, C. C., MA, C. & LI, Y., Nov 2023, In: Journal of Informetrics. 17, 4, 13 p., 101449.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Peers 100%
  • Peer Review 100%
  • Linguistics 50%
  • Programming Language Feature 25%
  • Peer Review Process 25%
  6 Citations (Scopus)

• The effect of face on consumer responses to socially responsible hospitality brands : the role of consumption setting

  POON, P., 1 Dec 2023, In: Journal of Hospitality and Tourism Research. 6, 5, p. 2595-2609 15 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumers 100%
  • Consumption 87%
  • Hospitality 62%
  • Corporate Volunteering 37%
  • Influence 37%
  4 Citations (Scopus)

• Too old to be creative? An age bias in creativity judgment

  OH, G.-E. G., JEONG, I., WANG, M., NORTH, M. S. & CHOI, Y., 23 Dec 2023, (E-pub ahead of print) In: Work, Aging and Retirement. waad028.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Biases 100%
  • Judgement 100%
  • Stereotype 50%
  • Workplace 33%
  • Creative Performance 16%

• Understanding the relationship between the material self, belief in brand essence and luxury fashion rental

  BAEK, E., PARK, E. & OH, G.-E. G., 3 Nov 2023, In: Journal of Fashion Marketing and Management. 19 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Luxuries 100%
  • Understanding 100%
  • Materials 100%
  • Adoption 100%
  • Research 66%

• Variational Bayesian analysis of nonhomogeneous hidden Markov models with long and ultralong sequences

  CHEN, X., LI, Y., FENG, X. & CHANG, J. T., 1 Jun 2023, In: Annals of Applied Statistics. 17, 2, p. 1615-1640 26 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Hidden Markov Models 100%
  • Markov Chain Monte Carlo 14%
  • Behavior 9%
  • Length 9%
  • Subsequence 9%
  1 Citation (Scopus)

• Visual observation or oral communication? The effect of social learning on solar photovoltaic adoption intention in rural China

  LIU, D., QI, S. & XU, T., Mar 2023, In: Energy Research and Social Science. 97, 102950.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Visual Observation 100%
  • Oral Communication 100%
  • Social Learning 100%
  • China 100%
  • Correlation Analysis 50%
  14 Citations (Scopus)
• 2022

  Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store

  OH, G.-E. G., VAN DER LANS, R. & MUKHOPADHYAY, A., Oct 2022, In: Journal of the Association for Consumer Research. 7, 4, p. 450-460 11 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Architecture 100%
  • Morality 75%
  • Flavor 50%
  • Ice Cream 50%
  • Saturated Fatty Acid 50%
  3 Citations (Scopus)

• Enhancing users' well-being in virtual medical tourism communities: A configurational analysis of users’ interaction characteristics and social support

  PENG, J., YANG, X., POON, P. & XIE, L., Nov 2022, In: Technology in Society. 71, 102084.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Communities 100%
  • Well-Being 100%
  • Medical Tourism 100%
  • Social Support 80%
  • Consumers 80%
  5 Citations (Scopus)

• Exploring the patterns in political consumption : A review and identification of future research agenda: A review and identification of future research agenda

  CHOW, D. Y. L., OH, G. & ANAND, A., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2128-2152 25 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumption 100%
  • Conceptualization 60%
  • Research 60%
  • Consumers 40%
  • Systematic Review 33%
  3 Citations (Scopus)

• Hiding in the Crowd: Secrecy Compels Consumer Conformity

  HE, D., JIANG, Y. & GORN, G. J., Apr 2022, In: Journal of Consumer Research. 48, 6, p. 1032–1049 18 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Secrecy 100%
  • Consumers 100%
  • Research 75%
  • Consumption 50%
  • Attention 50%
  5 Citations (Scopus)

• Hong Kong’s economic integration with Chinese mainland: an index and cointegration analysis of socio-economic indicators

  CUI, G. & CHUNG, Y., 2022, In: Asia Pacific Business Review. 28, 5, p. 740-764 25 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Economic Integration 100%
  • Hong Kong 100%
  • Cointegration Analysis 100%
  • Economic developments 66%
  • Social Indicator 33%

• How LMX and marketing capabilities guide and motivate customer-facing employees’ learning

  WONG, H. K. A., WU, C. X., WHITLA, P. & SNELL, R. S., 1 Jan 2022, In: Journal of Business Research. 138, p. 161-169 9 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Employee Learning 100%
  • Leadership 100%
  • Job Performance 80%
  • Social Learning Theory 20%
  • Competitive Market 20%
  6 Citations (Scopus)

• Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model

  CHIU, W., OH, G.-E. G. & CHO, H., Mar 2022, In: Journal of Consumer Behaviour: An International Research Review. 21, 2, p. 245-258 14 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumers 100%
  • Fear 100%
  • Fitness 100%
  • Buying Behavior 66%
  • Impulse Buying 66%
  44 Citations (Scopus)

• Influencer marketing effectiveness

  LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, 93-115.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Influence 100%
  • Effectiveness 58%
  • Marketing 58%
  • Follower 33%
  • Information Theory 25%
  113 Citations (Scopus)

• Mediation effects of online public attention on the relationship between air pollution and precautionary behavior

  XU, G., FENG, X., LI, Y. & JIA, J., Mar 2022, In: Journal of Management Science and Engineering. 7, 1, p. 159-172 14 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Precautionary Behavior 100%
  • Air Pollution 100%
  • Bayesian Structural Equation Modeling 100%
  • Risk Perception 100%
  • Internet Search 37%
  11 Citations (Scopus)

• Preoperative Risk Factor Analysis and Dynamic Online Nomogram Development for Early Infections Following Primary Hip Arthroplasty in Geriatric Patients with Hip Fracture

  CHENG, X., LIU, Y., WANG, W., YAN, J., LEI, X., WU, H., ZHANG, Y. & ZHU, Y., 21 Dec 2022, In: Clinical Interventions in Aging. 17, p. 1873-1883 11 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Patient 100%
  • Infection 75%
  • Odds Ratio 62%
  • Nomogram 62%
  • Hip Fracture 37%
  9 Citations (Scopus)

• Speaking the same language: the power of words in crowdfunding success and failure

  PENG, L., CUI, G., BAO, Z. & LIU, S., Jun 2022, In: Marketing Letters. 33, 2, p. 311-323 13 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Project 100%
  • Crowdfunding 75%
  • Funding 75%
  • Films 50%
  • Languages 50%
  18 Citations (Scopus)

• The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews

  CUI, G., CHUNG, Y., PENG, L. & ZHENG, W., Mar 2022, In: Journal of Business Research. 141, p. 633-645 13 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Incentive 100%
  • Disclosure 100%
  • Sales 50%
  • Regression Analysis 33%
  • Propensity-Score Matching 33%
  5 Citations (Scopus)

• The role of consumer characteristics in explaining product innovation performance : Evidence from emerging economies

  OH, G.-E., ALIYEV, M., KAFOUROS, M. & AU, A. K. M., 1 Oct 2022, In: Journal of Business Research. 149, p. 713-727 15 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Simultaneous Engineering 100%
  • Research and Development 25%
  • Central Asia 25%
  • Central and Eastern Europe 25%
  • Central Africa 25%
  10 Citations (Scopus)

• Understanding East Asian consumers’ responses to inclusive beauty products in advertising

  BAEK, E., LEE, H. & OH, G.-E. G., 16 Sept 2022, (E-pub ahead of print) In: International Journal of Advertising. 22 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Consumers 100%
  • Advertising 50%
  • Inclusivity 50%
  • Research 33%
  • Intention 33%
  4 Citations (Scopus)
• 2021

  Airport subsidies and domestic inbound tourism in China

  CHOW, K. W. C., TSUI, W. H. K. & WU, H., 1 Sept 2021, In: Annals of Tourism Research. 90, 103275.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Airports 100%
  • Subsidy 60%
  • Tourism 50%
  • Economic and Social Development 20%
  • Tourist 20%
  20 Citations (Scopus)

• A set-theoretic approach to identifying effective configurations ofpromotional attributes

  QI, S., PENG, L. & CHEN, Y.-J., 22 Sept 2021, In: Journal of Consumer Marketing. 38, 6, p. 626-637 12 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Sales 100%
  • Comparative Analysis 33%

• Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour

  CHO, H., OH, G.-E. & CHIU, W., 2021, In: Journal of Marketing Management. 27, 17-18, p. 1736-1763 28 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  • Behavior 100%
  • Fitness 40%
  • Emotion 20%
  • Emotion Perception 20%
  21 Citations (Scopus)

• Does corporate social responsibility affect Generation Z purchase intention in the food industry

  WONG, M. C., Dec 2021, In: Asian Journal of Business Ethics. 10, 2, p. 391-407 17 p.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Food Industry 100%
  • Corporate Social Responsibility 100%
  • Generation Z 100%
  • Higher Education 12%
  • Social Issues 12%
  7 Citations (Scopus)

• Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media

  CHAE, M.-J., 30 Mar 2021, In: Sustainability (Switzerland). 13, 7, 3812.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Consumers 100%
  • Social Media 91%
  • Information Theory 83%
  • Messages 83%
  • Corporate Volunteering 58%
  16 Citations (Scopus)

• Econometric analysis of factors influencing Chinese tourist visits to New Zealand

  TSUI, W. H. K., CHOW, C. K. W., LIN, Y.-H. & CHEN, P.-L., Jul 2021, In: Tourism Management Perspectives. 39, 12 p., 100861.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

• Effects of the COVID-19 pandemic on sustainable consumption

  CHAE, M.-J., Jun 2021, In: Social Behavior and Personality. 49, 6, e10199.

  Research output: Journal Publications › Journal Article (refereed) › peer-review

  Open Access

  • Sustainable Consumption 100%
  • COVID 19 Epidemic 100%
  • Consumer Behavior 100%
  • Negative Emotion 100%
  • Infectious Disease 100%
  17 Citations (Scopus)