Department of Marketing and International Business

Research output

Research output per year 1993 2007 2008 2010 2011 2012 2013 2014 2015 2016 2017 2022 2023 2025

• 6539 Scopus Citations
• 40 Scopus h-Index
• 223 Journal Article (refereed)
• 25 Book Chapter
• 24 Conference paper (refereed)
• 11 Presentation
• 35 More
  • 10 Conference Paper (other)
  • 6 Book (Author)
  • 5 Abstract
  • 4 Working paper series
  • 2 Book (Editor)
  • 2 Policy or Profession paper
  • 1 Conference (Extended Abstracts)
  • 1 Poster
  • 1 Comment / Debate
  • 1 Editorial/Preface (Journal)
  • 1 Review article
  • 1 Other Article

Research output per year

Research output per year

Search results

• 2022

  Does Influencer Marketing Really Pay Off?

  LEUNG, F. F., ZHANG, J. Z., GU, F. F., LI, Y. & PALMATIER, R. W., 24 Nov 2022, Harvard Business Review Digital Article.

  Research output: Other Publications › Other Article › Communication

  • Influence 100%
  • Marketing 66%
  • Campaign 66%
  • Collaboration 33%
  • Nonprofit Organizations 33%