Department of Marketing and International Business

Search results

• A pleasant surprise or injury plus insult? : Consumers' (dis)satisfaction with recovery strategies for service failure

  WEI, M. (Author), CUI, G. (Supervisor) & LUI, H. K. (Supervisor), 2012

  Student thesis: MPhil Thesis (Lingnan)

• Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences

  JIANG, J. (Author), CUI, G. (Supervisor) & LI, L. Y. E. (Supervisor), 2016

  Student thesis: PhD Thesis (Lingnan)

• Consumer animosity and purchase behavior : the role of corporate social responsibility

  ZHANG, C. (Author), POON, S. C. P. (Supervisor), 2013

  Student thesis: MPhil Thesis (Lingnan)

• Consumer's adoption of the technology innovations : the role of coping strategies

  BAO, W. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2006

  Student thesis: MPhil Thesis (Lingnan)

• Creation of principal-agency relationship value : social capital and dynamic learning capability perspectives

  XIE, Y. B. (Author), LI, L. Y. E. (Supervisor) & CUI, G. (Supervisor), 2008

  Student thesis: MPhil Thesis (Lingnan)

• Customer selection for direct marketing : bi-objective optimization using support vector machine

  WANG, Q. (Author), CUI, G. (Supervisor) & WONG, M. L. (Supervisor), 2013

  Student thesis: MPhil Thesis (Lingnan)

• Engaging your customers via responding to online product reviews

  LI, C. (Author), CUI, G. (Supervisor) & PENG, L. (Supervisor), 2015

  Student thesis: PhD Thesis (Lingnan)

• Exploring online brand choice at the SKU level : the effects of internet-specific attributes

  WANG, Y. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2004

  Student thesis: MPhil Thesis (Lingnan)

• Improving the profitability of direct marketing : a quantile regression approach

  ZHANG, X. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2009

  Student thesis: MPhil Thesis (Lingnan)

• Internationalization of Chinese firms : a contingent resource perspective

  MA, X. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2007

  Student thesis: MPhil Thesis (Lingnan)

• Introversion and online word-of-mouth behavior : what roles do review website design and product design play?

  LAU, S. T. (Author), CHEN, Y. J. (Supervisor), 1 Jan 2020

  Student thesis: MPhil Thesis (Lingnan)

• Management localization and performance of MNCS in China : a contingent resource-based view

  HUANG, S. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2005

  Student thesis: MPhil Thesis (Lingnan)

• Overcoming "liability of newness" of international new ventures : the role of flexibility

  CHEN, Y. (Author)LI, L. Y. E. (Supervisor), 2015

  Student thesis: MPhil Thesis (Lingnan)

• Predicting customer responses to direct marketing : a Bayesian approach

  CHEN, W. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2007

  Student thesis: MPhil Thesis (Lingnan)

• "Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements

  WU, Y. (Author), ZHOU, L. (Supervisor) & POON, S. C. P. (Supervisor), 2010

  Student thesis: MPhil Thesis (Lingnan)

• Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers

  HUO, Y. (Author), POON, S. C. P. (Supervisor) & ZHOU, L. (Supervisor), 2008

  Student thesis: MPhil Thesis (Lingnan)

• The effect of online consumer reviews on new product sales : a study of amazon.com

  GUO, X. (Author), CUI, G. (Supervisor), 2008

  Student thesis: MPhil Thesis (Lingnan)

• The effect of word-of-mouth on the purchase of genuine and counterfelt luxury brands : the roles of attitude functions

  WANG, W. (Author), POON, S. C. P. (Supervisor) & PENG, L. (Supervisor), 2011

  Student thesis: MPhil Thesis (Lingnan)

• The effects of online reviews and promotional messages on product performance : review helpfulness and the power of language

  BAO, Z. (Author), CUI, G. (Supervisor) & PENG, L. (Co-supervisor), 1 Aug 2022

  Student thesis: PhD Thesis (Lingnan)

• The effects of perceived brand globalness on consumer responses to brand failures

  GAO, X. (Author), POON, S. C. P. (Supervisor), 2010

  Student thesis: MPhil Thesis (Lingnan)

• The impact of south-south FDI : knowledge spillovers from Chinese FDI to local firms in the Cambodian light manufacturing industries

  VICHETH, P. (Author), WHITLA, P. (Supervisor) & CHOW, K. W. C. (Supervisor), 2018

  Student thesis: MPhil Thesis (Lingnan)

• The integrative effects of promotion attributes : implications for effective promotion design

  QI, S. (Author), PENG, L. (Supervisor) & CHEN, Y. J. (Supervisor), 2016

  Student thesis: MPhil Thesis (Lingnan)

• The internationalization of emerging market multinationals : effects of host and home country institutional factors

  ZHANG, Y. (Author), CUI, G. (Supervisor) & CHAN, T. S. (Supervisor), 2011

  Student thesis: MPhil Thesis (Lingnan)

• The roles of product type and product newness in consumer value co-creation for luxury brands

  LU, Q. (Author), POON, S. C. P. (Supervisor), 2017

  Student thesis: MPhil Thesis (Lingnan)

• To self-enhance or self-verify? How choice difficulty influences product preference for low self-esteem consumer

  CHAN, H. C. (Author), CHEN, Y. J. (Supervisor), 21 Jul 2021

  Student thesis: MPhil Thesis (Lingnan)