Student theses
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The roles of product type and product newness in consumer value co-creation for luxury brands
LU, Q. (Author), POON, S. C. P. (Supervisor), 2017Student thesis: MPhil Thesis (Lingnan)
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To self-enhance or self-verify? How choice difficulty influences product preference for low self-esteem consumer
CHAN, H. C. (Author), CHEN, Y. J. (Supervisor), 21 Jul 2021Student thesis: MPhil Thesis (Lingnan)
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What makes your movies more engaging for backers? A text analysis of Kickstarter projects
LIU, S. (Author), PENG, L. (Supervisor), 2 Jul 2020Student thesis: MPhil Thesis (Lingnan)