FACULTY OF BUSINESS

Projects

Projects per year 2010 2020 2021 2022 2023 2024 2025 2027

• 2 Not started
• 14 Curtailed
• 94 Active
• 311 Finished

Projects per year

Search results

• Active

  How to Gain Money Matters: Investigation of Consumer Financial Decisions with Earned (vs. Saved) Money

  OH, G.-E. G. (PI)

  LU Research Committee

  1/05/25 → 30/04/27

  Project: Grant Research

• Crafting Influence: How Short Videos Shape Livestream Success in Influencer Marketing

  GAO, Y. A. (PI) & YAO, D. (CoI)

  LU Research Committee

  1/05/25 → 30/09/26

  Project: Grant Research

• The use of AI for WebCare Management

  CHUNG, Y. H. S. (PI), PENG, L. (CoI) & CUI, G. (CoI)

  LU Research Committee

  1/04/25 → 30/09/26

  Project: Grant Research

• When Nature Strikes: Unraveling the Effects of Exposure to Natural Disasters in an Organizational Setting

  LI, N. Y. (PI)

  LU Research Committee

  31/03/25 → 28/02/27

  Project: Grant Research

• Private Equity and Insurance Pricing

  CHENG, J. (PI)

  LU Research Committee

  31/03/25 → 30/03/27

  Project: Grant Research

• AI On Call: Evaluation of the Performance of Generative AI Customer Service Agents

  WEI, L. (PI) & WANG, X. (CoI)

  LU Research Committee

  1/02/25 → 31/01/26

  Project: Grant Research

• Social capital and corporate ESG performance

  CHENG, J. (PI)

  LU Research Committee

  1/02/25 → 31/01/27

  Project: Grant Research

• Effects of Handmade Brand Nature on Consumer Judgments

  HE, D. (PI) & CAO, C. C. (CoI)

  LU Research Committee

  1/01/25 → 30/06/26

  Project: Grant Research

• Unlocking Potential: A pilot study of A.I. Training with Consideration of Trainees' Neurodiversity

  CHEN, Y. N. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Complementarity versus substitutability: Shareholders from stakeholder-oriented and shareholder-oriented governance systems

  CHEN, X. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• The Innovation Value Chain and Corporation Venture Capital

  YAO, J. (PI), YANG, S. A. (CoI) & WANG, L. (CoI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• The Unintended Consequences of the EU Taxonomy Disclosure

  WU, F. (PI) & WANG, C. (CoI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Weathering the storm: The role of reputation for tax compliance in times of crisis

  LIN, Z. K. (PI)

  LU Research Committee

  1/01/25 → 30/06/26

  Project: Grant Research

• Navigating Uncertainty: The Role of Proactive Behaviors in New Employee Socialization

  ZHANG, H. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Thou Shall Not Splurge: How People Judge Luxury Consumers for Their Age

  OH, G.-E. G. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• The influence of Personalized Recommendation Algorithms on Consumer Choice

  WANG, X. (PI)

  LU Research Committee

  1/01/25 → 31/07/26

  Project: Grant Research

• Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions

  HE, D. (PI)

  LU Research Committee

  1/01/25 → 30/06/26

  Project: Grant Research

  • Consumer Perception 100%
  • Emotions 100%
  • Sales Representative 100%
  • Relationship Marketing 33%
  • Cultural Distance 33%

• Decision Stage and Recommendation Agent Preference

  FANG, X. (PI)

  LU Research Committee

  1/01/25 → 15/08/26

  Project: Grant Research

• Joker or Poker Face: The Effects of Facial Displays of Emotion in Live Streaming E-commerce

  PENG, L. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Biological Basis for Risk Vulnerability and Ambiguity Aversion: Insights from Neuroscience

  LI, J. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Environmental Stewardship and Corporate Green Actions: Evidence from A Field Experiment

  WEI, L. (PI) & HE, Q. (CoI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• The Impact of Product Presentation Formats on Consumer Self-Control Behavior

  QI, S. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)

  LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)

  Research Grants Council (HKSAR)

  1/01/25 → 31/12/26

  Project: Grant Research

• Hypermasculinity, Personal Control Threat, and Consumer Behavior

  CAO, C. C. (PI), YI, J. (CoI) & HUANG, L. (CoI)

  LU Research Committee

  1/01/25 → 31/07/25

  Project: Grant Research

• Untangling the Impact of Waiting on Online Medical Consultation Platforms

  LIANG, L. P. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Government Intervention to Reduce Elderly Poverty

  YING, Y. (PI)

  LU Research Committee

  1/01/25 → 31/07/25

  Project: Grant Research

• Age differences in the effect of service recipients' aggressive behavior on work meaningfulness: The roles of decentering

  CHEN, T. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Climate Risk Management and Supply of Weather-Related Insurance

  SUN, T. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Deglobalization and Corporate Environmental Disclosure

  WANG, R. E. (PI)

  LU Research Committee

  1/01/25 → 31/12/26

  Project: Grant Research

• Risk Micro-structure, Technology, and Insurance (风险的微观结构，技术，与保险)

  LIN, J. (PI)

  Research Grants Council (HKSAR)

  1/01/25 → 31/12/27

  Project: Grant Research

• Vouchers Lead to Consumers' Cost-benefit Analysis

  QI, S. (PI)

  LU Research Committee

  1/12/24 → 31/07/26

  Project: Grant Research

• Extrapolative Expectations and Capital Market Anomalies

  SU, Z. (PI)

  LU Research Committee

  15/11/24 → 14/11/26

  Project: Grant Research

• Fiscal Pressure and Corporate Pollutant Emissions: Evidence from the Chinese Property Sector Crisis

  QIN, S. (PI)

  LU Research Committee

  1/11/24 → 30/10/26

  Project: Grant Research

• Consumer Preference Uncertainty and Outcome Uncertainty

  WANG, X. (PI), SHIRI, A. (CoI) & JANISZEWSKI, C. (CoI)

  LU Research Committee

  1/11/24 → 31/07/26

  Project: Grant Research

• The Cost of Investor Protection: Bank Loan Contracting During SEC Investigations

  OFOSU, E. (PI) & CHEN, Y. (CoI)

  LU Research Committee

  1/10/24 → 30/09/26

  Project: Grant Research

• Subjective Expectations and Asset Prices

  SU, Z. (PI)

  LU Research Committee

  1/10/24 → 30/09/26

  Project: Grant Research

• “Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing

  LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)

  Lam Kei On Memorial Trust

  1/10/24 → 30/09/26

  Project: Grant Research

• Clearing the air on a bad air day: Air pollution and interactive corporate communication

  ZHAO, X. (PI)

  1/10/24 → 30/09/27

  Project: Contract Research

• Design of Patent Licensing in New Product Development

  SHANG, W. (PI)

  LU Research Committee

  1/09/24 → 31/08/25

  Project: Grant Research

• Cross-prudence and Optimal Prevention

  LI, J. (PI)

  LU Research Committee

  1/09/24 → 31/08/25

  Project: Grant Research

• Unravelling the Governance Participation Puzzle: A field experiment

  ZHAO, X. (PI) & YAN, M. (CoI)

  LU Research Committee

  1/09/24 → 31/08/26

  Project: Grant Research

• Cryptocurrency Insurance, Investor Sentiment and Cryptocurrency Crime

  YING, Y. (PI) & ZHANG, Q. (CoI)

  LU Research Committee

  1/08/24 → 31/07/25

  Project: Grant Research

• Examining the Mechanisms and Impact on Work Meaningfulness of Recognition from Service Recipients

  WANG, N. (PI) & CHEN, T. (CoI)

  LU Research Committee

  1/08/24 → 31/07/26

  Project: Grant Research

• Value Implications of Corporate Tax Integrity

  LIN, Z. K. (PI)

  LU Research Committee

  1/08/24 → 31/07/25

  Project: Grant Research

• Female Board Representation and Insurer Risk-return Tradeoff

  CHENG, J. (PI)

  LU Research Committee

  1/07/24 → 30/06/26

  Project: Grant Research

• Dominant-Strategy Incentive Compatible Pricing for Multiclass Queueing Systems

  WANG, Q. (PI) & YU, Y. (CoI)

  LU Research Committee

  1/07/24 → 30/06/26

  Project: Grant Research

• Team and Exercise

  LI, N. Y. (PI)

  LU Research Committee

  1/07/24 → 31/07/25

  Project: Grant Research

• Innovation and Bank Financing

  LI, A. L. (PI)

  LU Research Committee

  1/07/24 → 31/12/25

  Project: Grant Research

• Artificial Intelligence and Consumer Impatience

  WANG, X. (PI) & JANISZEWSKI, C. (CoI)

  LU Research Committee

  1/05/24 → 30/04/26

  Project: Grant Research

• Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers

  CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)

  LU Research Committee

  1/04/24 → 31/07/25

  Project: Grant Research