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Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/26
Project: Grant Research
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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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The Right One at the Right Time: The Effect of Decision Stage on Consumers' Relative Preference for Algorithm-Based over Human Recommendations
FANG, X. (PI)
1/01/25 → 15/08/26
Project: Grant Research
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Risk Micro-structure, Technology, and Insurance (风险的微观结构，技术，与保险)
LIN, J. (PI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/27
Project: Grant Research