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Fitting Sets: Psychological Underpinnings and Neural Correlates
CAO, C. C. (PI) & BRUCKS, M. (CoI)
1/07/25 → 31/07/25
Project: Grant Research
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The Strategic Role of Equity Financing in Supplier-Manufacturer Collaboration: Implications for R&D Incentives and Profit Distribution
YAO, J. (PI)
1/06/25 → 31/05/27
Project: Grant Research
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How to Gain Money Matters: Investigation of Consumer Financial Decisions with Earned (vs. Saved) Money
OH, G.-E. G. (PI)
1/05/25 → 30/04/27
Project: Grant Research
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Crafting Influence: How Short Videos Shape Livestream Success in Influencer Marketing
GAO, Y. A. (PI) & YAO, D. (CoI)
1/05/25 → 30/09/26
Project: Grant Research