FACULTY OF BUSINESS

Research Output 1988 2020

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Editorial/Preface (Journal)
2008

Understanding the rising Chinese consumer : an introduction

WANG, C. L. & CUI, G., 1 Dec 2008, In : Journal of Consumer Behaviour: An International Research Review. 7, 6, p. 421-423 3 p.

Research output: Journal PublicationsEditorial/Preface (Journal)Research

Chinese consumers
Perceived value
China
Switching costs
Customer satisfaction