Research Output per year
Research Output 1988 2020
2008
Understanding the rising Chinese consumer : an introduction
WANG, C. L. & CUI, G., 1 Dec 2008, In : Journal of Consumer Behaviour: An International Research Review. 7, 6, p. 421-423 3 p.Research output: Journal Publications › Editorial/Preface (Journal)
Chinese consumers
Perceived value
China
Switching costs
Customer satisfaction