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BARNES Bradley R, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

Calculated based on number of publications stored in Pure and citations from Scopus
Calculated based on number of publications stored in Pure and citations from Scopus
1999 …2025

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  • 2019

    Marketing research

    BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143

    Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication

  • 2013

    The Chinese notion of guanxi

    YEN, D. A. W., BARNES, B. R. & WANG, C. L., Jan 2013, Handbook of Contemporary Marketing in China: Theories and Practices. WANG, C. L. (ed.). Nova Science Publishers, Inc., p. 83-100 18 p.

    Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

  • 2012

    Exploring Western and Chinese business relationship paradigms

    YEN, D. A. & BARNES, B. R., 31 May 2012, Handbook of Institutional Approaches to International Business. WOOD, G. & DEMIRBAG, M. (eds.). Edward Elgar Publishing Ltd., p. 515-532 18 p.

    Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

    1 Citation (Scopus)
  • 2010

    The Chinese notion of Guanxi

    YEN, D. A. W., BARNES, B. R. & WANG, C. L., 2010, Handbook of Contemporary Marketing in China: Theories and Practices. WANG, C. L. (ed.). UK ed. Nova Science Publishers, Inc., p. 83-100 18 p.

    Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review

    2 Citations (Scopus)
  • 2001

    British Medical Group

    CARROLL, A. & BARNES, B. R., Apr 2001, International Marketing: Consuming Globally, Thinking Locally. MCAULEY, A. (ed.). John Wiley & Sons Ltd., p. 289-292 3 p.

    Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Research › peer-review