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CAO Cong, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index
20162016
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Personal profile

Chinese Name

曹聰

Research interests

Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing

Fingerprint Dive into the research topics where Cong CAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Consumer psychology Business & Economics
Information processing Business & Economics
Neuroscience Business & Economics
Experimental study Business & Economics
Psychology Business & Economics

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Research Output 2016 2016

  • 1 Book Chapter

Aesthetics: Antecedents, underlying processes and behavioural consequences

REIMANN, M. & CAO, C. C., Nov 2016, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. V. & Zawisza, M. J. (eds.). Routledge, p. 644-669 (Routledge International Handbooks Series).

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Experimental study
Consumer psychology
Psychology