No photo of Cong CAO

CAO Cong, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Chinese Name


Research interests

Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing

Fingerprint Dive into the research topics where Cong CAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 1 Book Chapter

Aesthetics: Antecedents, underlying processes and behavioural consequences

REIMANN, M. & CAO, C. C., Nov 2016, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. V. & Zawisza, M. J. (eds.). Routledge, p. 644-669 (Routledge International Handbooks Series).

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review