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CAO Cong Clark, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index

Research output per year

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Personal profile

Name in Chinese


Research interests

Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing

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Payment and Power: How the Action of Payment Produces Perceptions of Agency

CAO, C. C., HUANG, L. & LEE, L.


Project: Grant Research

Research Output

  • 1 Book Chapter

Aesthetics: Antecedents, underlying processes and behavioural consequences

REIMANN, M. & CAO, C. C., Nov 2016, Routledge International Handbook of Consumer Psychology. Jansson-Boyd, C. V. & Zawisza, M. J. (eds.). Routledge, p. 644-669 (Routledge International Handbooks Series).

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter