Projects per year
Personal profile
Name in Chinese
曹聰
Research interests
Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Cong Clark CAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Hypermasculinity, Personal Control Threat, and Consumer Behavior
CAO, C. C. (PI), YI, J. (CoI) & HUANG, L. (CoI)
1/01/25 → 31/07/25
Project: Grant Research
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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/07/25
Project: Grant Research
Research output
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Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers
SUN, Z., CAO, C. C., LIU, S., LI, Y. & MA, C., 2 Jan 2024, In: Nature Communications. 15, 1, 152.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access5 Citations (Scopus) -
Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
ZHANG, J. (Presenter), YI, J., HE, D. & CAO, C. C., 29 Jun 2024.Research output: Other Conference Contributions › Presentation
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Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting
CAO, C. C., BRUCKS, M. & REIMANN, M., 14 Dec 2024, (E-pub ahead of print) In: Journal of Consumer Research. ucae071.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Apr 2022
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Sept 2022
Prize: Prize (CDCF)
Press/Media
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Relaxing ASMR Sounds are Harder to Re-Create Than You’d Think
18/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer