Personal profile
Name in Chinese
曹聰
Research interests
Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing
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Dive into the research topics where Cong Clark CAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Using Consumer Feedback to Guide AI Image Generation
CAO, C. C. (PI) & SUN, M. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
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Fitting Sets: Psychological Underpinnings and Neural Correlates
CAO, C. C. (PI) & BRUCKS, M. (CoI)
1/07/25 → 30/06/27
Project: Grant Research
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Hypermasculinity, Personal Control Threat, and Consumer Behavior
CAO, C. C. (PI), YI, J. (CoI) & HUANG, L. (CoI)
1/01/25 → 31/12/26
Project: Grant Research
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Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting
CAO, C. C., BRUCKS, M. & REIMANN, M., Oct 2025, In: Journal of Consumer Research. 52, 3, p. 480-501 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
5 Link opens in a new tab Citations (Scopus) -
Behavioral consequences of second-person pronouns in written communications between authors and reviewers of scientific papers
SUN, Z., CAO, C. C., LIU, S., LI, Y. & MA, C., 2 Jan 2024, (E-pub ahead of print) In: Nature Communications. 15, 12 p., 152.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access11 Link opens in a new tab Citations (Scopus)
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Apr 2022
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Sept 2022
Prize: Prize (CDCF)
Press/Media
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Relaxing ASMR Sounds are Harder to Re-Create Than You’d Think
18/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer