Projects per year
Personal profile
Name in Chinese
曹聰
Research interests
Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing
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Dive into the research topics where Cong Clark CAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Using Consumer Feedback to Guide AI Image Generation
CAO, C. C. (PI) & SUN, M. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
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Fitting Sets: Psychological Underpinnings and Neural Correlates
CAO, C. C. (PI) & BRUCKS, M. (CoI)
1/07/25 → 30/06/27
Project: Grant Research
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Hypermasculinity, Personal Control Threat, and Consumer Behavior
CAO, C. C. (PI), YI, J. (CoI) & HUANG, L. (CoI)
1/01/25 → 31/12/26
Project: Grant Research
Research output
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Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
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A Novel Dynamic Epidemic Model for Successive Opinion Diffusion in Social Networks
HAN, B., RENCKENS, F., CAO, C. C. & SCHOTTEN, H. D., Dec 2025, 2025 IEEE Global Communications Conference, GLOBECOM 2025 : Proceedings. IEEE, p. 4281-4287 7 p. (Proceedings - IEEE Global Communications Conference, GLOBECOM).Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Referred Conference Paper › peer-review
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Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting
CAO, C. C., BRUCKS, M. & REIMANN, M., Oct 2025, In: Journal of Consumer Research. 52, 3, p. 480-501 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
8 Link opens in a new tab Citations (Scopus)
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Apr 2022
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CAO, C. C. (Recipient), Sept 2022
Prize: Prize (CDCF)
Press/Media
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Relaxing ASMR Sounds are Harder to Re-Create Than You’d Think
18/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer › Research / Knowledge Transfer