HE Dongjin, Prof.

Assistant Professor, Department of Marketing and International Business

Phone(852) 26168232
Emaildongjinhe@ln.edu.hk

8 Castle Peak Road, Tuen Mun
Hong Kong

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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1 Active

How Gratitude Motivates the Desire for Simplicity in Consumer Choice
HE, D. & JIANG, Y.
LU Research Committee
1/01/21 → 30/06/22
Project: Grant Research

3 Presentation
2 Thesis/Dissertation
1 Poster

Effects of secrecy in consumer behavior
HE, D., 2020, 105 p. Hong Kong : The Hong Kong Polytechnic University.
Research output: Other contribution › Thesis/Dissertation

Open Access
Hiding in the crowd : secrecy instigates in consumers a desire to avoid non-conformity
HE, D., JIANG, Y. & GORN, G., 1 Mar 2019.
Research output: Other Conference Contributions › Poster › peer-review
Hiding in the crowd : why and when secrecy spurs consumer conformity
HE, D., 2018, Hong Kong : The Hong Kong Polytechnic University.
Research output: Other contribution › Thesis/Dissertation

Open Access

How Gratitude Motivates the Desire for Simplicity in Consumer Choice

Effects of secrecy in consumer behavior

Hiding in the crowd : secrecy instigates in consumers a desire to avoid non-conformity

Hiding in the crowd : why and when secrecy spurs consumer conformity