Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Dongjin HE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 3 Active
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Avoiding minimalist design in gift giving
Research Grants Council (HKSAR)
1/10/21 → 30/09/23
Project: Grant Research
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The Impact of Secrecy on Consumer Preferences for Visual Boundaries
HE, D. & JIANG, Y.
1/06/21 → 31/05/23
Project: Grant Research
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How Gratitude Motivates the Desire for Simplicity in Consumer Choice
HE, D. & JIANG, Y.
1/01/21 → 30/06/22
Project: Grant Research
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Hiding in the Crowd: Secrecy Compels Consumer Conformity
HE, D., JIANG, Y. & GORN, G. J., 7 Jun 2021, In: Journal of Consumer Research.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Effects of secrecy in consumer behavior
HE, D., 2020, 105 p. Hong Kong : The Hong Kong Polytechnic University.Research output: Other contribution › Thesis/Dissertation › Research
Open Access -
Hiding in the crowd : secrecy instigates in consumers a desire to avoid non-conformity
HE, D., JIANG, Y. & GORN, G., 1 Mar 2019.Research output: Other Conference Contributions › Poster › Research › peer-review