Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
1/01/25 → 30/06/26
Project: Grant Research
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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/07/25
Project: Grant Research
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Loose = fun? How interstitial space in brand logos affects product perception
LIU, Q. E., HE, D. & JIANG, Y., 1 Apr 2025, In: Journal of Business Research. 192, 115295.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access1 Citation (Scopus) -
Sales representative vs. firm commitment: The moderating role of national distance
WANG, M., GU, F. F., ZHAO, D. & HE, D., May 2025, In: Industrial Marketing Management. 127, p. 119-132 14 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
ZHANG, J. (Presenter), YI, J., HE, D. & CAO, C. C., 29 Jun 2024.Research output: Other Conference Contributions › Presentation
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
HE, D. (Recipient), Apr 2022
Prize: Prize (CDCF)