Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
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Dive into the research topics where Dongjin HE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 2 Active
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The Impact of Secrecy on Consumer Preferences for Visual Boundaries
HE, D. & JIANG, Y.
1/06/21 → 31/05/23
Project: Grant Research
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How Gratitude Motivates the Desire for Simplicity in Consumer Choice
HE, D. & JIANG, Y.
1/01/21 → 30/06/22
Project: Grant Research
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Hiding in the Crowd: Secrecy Compels Consumer Conformity
HE, D., JIANG, Y. & GORN, G. J., 7 Jun 2021, In: Journal of Consumer Research.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Effects of secrecy in consumer behavior
HE, D., 2020, 105 p. Hong Kong : The Hong Kong Polytechnic University.Research output: Other contribution › Thesis/Dissertation
Open Access -
Hiding in the crowd : secrecy instigates in consumers a desire to avoid non-conformity
HE, D., JIANG, Y. & GORN, G., 1 Mar 2019.Research output: Other Conference Contributions › Poster › Research › peer-review