No photo of Dongjin HE

HE Dongjin, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index
20172020

Research output per year

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Research Output

  • 3 Presentation
  • 2 Thesis/Dissertation
  • 1 Poster

Effects of secrecy in consumer behavior

HE, D., 2020, 105 p. Hong Kong : The Hong Kong Polytechnic University.

Research output: Other contributionThesis/Dissertation

Open Access
  • Hiding in the crowd : secrecy instigates in consumers a desire to avoid non-conformity

    HE, D., JIANG, Y. & GORN, G., 1 Mar 2019.

    Research output: Other Conference ContributionsPoster

  • Hiding in the crowd : why and when secrecy spurs consumer conformity

    HE, D., 2018, Hong Kong : The Hong Kong Polytechnic University.

    Research output: Other contributionThesis/Dissertation

    Open Access