Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Dongjin HE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Need Urgency and the Quality-Quantity Tradeoff in Donation Behavior
1/01/23 → 31/07/23
Project: Grant Research
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How Interstitial Space in Logos Affects Consumers’ Perceived Brand Hedonism
HE, D. & JIANG, Y.
1/07/22 → 31/07/23
Project: Grant Research
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Little Space Left to Bargain: How Compact Logo Decreases Consumer Bargaining Tendency
HE, D. & JIANG, Y.
1/01/22 → 31/07/23
Project: Grant Research
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Avoiding minimalist design in gift giving
HE, D., FAN, L. S. & JIANG, Y., Oct 2021.Research output: Other Conference Contributions › Presentation
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Hiding in the Crowd: Secrecy Compels Consumer Conformity
HE, D., JIANG, Y. & GORN, G. J., 7 Jun 2021, In: Journal of Consumer Research.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Citation (Scopus) -
Effects of secrecy in consumer behavior
HE, D., 2020, 105 p. Hong Kong : The Hong Kong Polytechnic University.Research output: Other contribution › Thesis/Dissertation
Open Access
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
HE, Dongjin (Recipient), Apr 2022
Prize: Prize (CDCF)