Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
Fingerprint
Dive into the research topics where Dongjin HE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
-
Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
1/01/25 → 30/06/26
Project: Grant Research
-
Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
-
Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Gifts to say goodbye: consumer preferences for farewell gifts
HE, D., LIU, Q. E., CHU, X.-Y. M., WANG, M. & JIANG, Y., Oct 2025, In: Journal of Business Research. 199, 9 p., 115553.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Heartbreakers must be punished! Consumer reaction toward brand alliance termination
HE, D., LIANG, C., CHEN, F. & JIANG, Y., Dec 2025, In: Journal of Business Research. 201, 13 p., 115692.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
-
LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
HE, D. (Recipient), Apr 2022
Prize: Prize (CDCF)
Press/Media
-
工商管理學院邀請校友賀冬錦作學術報告 Prof He Dongjin delivers a presentation at Jilin University of Finance and Economics
17/11/25
1 item of Media coverage
Press/Media: Research / Knowledge Transfer