Projects per year
Personal profile
Name in Chinese
賀冬錦
Research interests
Social influence on consumer behaviour, Information sharing and concealment, Social exchange, Feelings and emotions, and Visual information processing.
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Dive into the research topics where Dongjin HE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 10 Finished
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Effects of Handmade Brand Nature on Consumer Judgments
HE, D. (PI) & CAO, C. C. (CoI)
1/01/25 → 30/06/26
Project: Grant Research
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Exploring the Impact of Inter-Text Space of Text Messages on Consumers' Reactions in Customer-Firm Interactions
HE, D. (PI)
1/01/25 → 30/06/26
Project: Grant Research
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Catching the Unlikely Gambler: How and Why Gacha Games Appeal to High Conscientious Consumers
CAO, C. C. (PI), YI, J. (CoI) & HE, D. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Exploring the impact of inter-text space on consumer reactions in firm-customer communication
WANG, J., HE, D., LI, Y. & JIANG, Y., May 2026, In: Journal of Business Research. 210, 116111.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Link opens in a new tab Citation (Scopus) -
Handmade brands and product variety perception: The "handmade = small variety" belief
HE, D., WEI, L., WANG, J., CAO, C. C. & TOK, D., 2026, In: Marketing Letters. 37, 1, 13.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Not the Real Me! Effects of Secrecy on Consumers' Regret About Their Consumption Decisions
HE, D. & JIANG, Y., Sept 2026, In: Psychology & Marketing. 43, 9, p. 2333-2345 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
HE, D. (Recipient), Apr 2022
Prize: Prize (CDCF)
Press/Media
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工商管理學院邀請校友賀冬錦作學術報告 Prof He Dongjin delivers a presentation at Jilin University of Finance and Economics
17/11/25
1 item of Media coverage
Press/Media: Research / Knowledge Transfer › Research / Knowledge Transfer