• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 1398 Scopus Citations
  • 18 Scopus h-Index
1991 …2020
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Personal profile

Chinese Name

崔耕

Biography

Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.

Research interests

China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning

Fingerprint Dive into the research topics where Geng CUI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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China Business & Economics
Marketing Business & Economics
Multinational corporations Business & Economics
Chinese consumers Business & Economics
Direct marketing Business & Economics
Emerging markets Business & Economics
Marketing strategy Business & Economics
Consumer attitudes Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2012 2020

Research Output 1991 2020

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Rating
Item response theory
Customer satisfaction
Criticality
Product attributes

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 24 Dec 2019, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

Marketing
Interaction
Empirical study
Resources
Learning methods
Open Access
economic integration
Hong Kong
public policy
China
economy

Prizes

Best Paper award of ICMeCG 2010

Geng CUI (Recipient) & Hon Kwong LUI (Recipient), 2010

Prize: Prize / Award

Press / Media

培華少數民族研討班結業

Geng CUI

1/09/18

1 item of Media coverage

Press/Media: Corporate News

培華少數民族州長班結業

Geng CUI

9/09/16

1 item of Media coverage

Press/Media: Corporate News

培華少數民族州長班結業

Geng CUI

2/09/16

1 item of Media coverage

Press/Media: Corporate News