• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 1445 Scopus Citations
  • 18 Scopus h-Index
1991 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Chinese Name

崔耕

Biography

Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.

Research interests

China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning

Fingerprint Dive into the research topics where Geng CUI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

  • A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

    PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations
    Open Access
  • Prizes

    Best Paper award of ICMeCG 2010

    Geng CUI (Recipient) & Hon Kwong LUI (Recipient), 2010

    Prize: Prize / Award

    Press / Media

    培華少數民族研討班結業

    Geng CUI

    1/09/18

    1 item of Media coverage

    Press/Media: Corporate News

    培華少數民族州長班結業

    Geng CUI

    9/09/16

    1 item of Media coverage

    Press/Media: Corporate News

    培華少數民族州長班結業

    Geng CUI

    2/09/16

    1 item of Media coverage

    Press/Media: Corporate News