CUI Geng, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1991 …2021

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Name in Chinese



Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.

Research interests

China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning


Dive into the research topics where Geng CUI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 6 Similar Profiles


Recent external collaboration on country level. Dive into details by clicking on the dots or
If you made any changes in Pure these will be visible here soon.