Projects per year
Personal profile
Chinese Name
崔耕
Biography
Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.
Research interests
China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning
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Network
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Projects
Ideas for Sale: The Effect of Online Videos on the Campaign Performance of Crowdfunding
1/03/19 → 31/12/20
Project: Grant Research
A Machine Learning Approach to Assessing Facial Attractiveness of Profile Pictures and Its Impact in Online Platforms
1/07/18 → 31/12/19
Project: Grant Research
Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
Research Output
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed)
A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.Research output: Journal Publications › Journal Article (refereed)
1
Scopus Citations
Construction of Mainland China : Hong Kong Economic Integration Index and Its Applications to Facilitate Public Policy Research in Hong Kong (Final Report): 中國內地及香港經濟整合指數的制訂及其促進香港公共政策研究之應用
CUI, G., 2018, Lingnan University.Research output: Scholarly Books | Reports | Literary Works › Consulting or Contract Research Report
Open Access
Prizes
Best Paper award of ICMeCG 2010
Geng CUI (Recipient) & Hon Kwong LUI (Recipient), 2010
Prize: Prize / Award