Projects per year
Personal profile
Name in Chinese
崔耕
Biography
Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.
Research interests
China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning
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Network
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Projects
If Gender-looks Could Sell: Assessing the Impact of Sex-typed and Androgynous Looks on Product Sales of Online Sellers
1/06/20 → 31/12/21
Project: Grant Research
Ideas for Sale: The Effect of Online Videos on the Campaign Performance of Crowdfunding
1/03/19 → 31/12/20
Project: Grant Research
A Machine Learning Approach to Assessing Facial Attractiveness of Profile Pictures and Its Impact in Online Platforms
1/07/18 → 31/12/19
Project: Grant Research
Research Output
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed)
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In : Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.Research output: Journal Publications › Journal Article (refereed)
The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews : The mediation of sense-making
LI, C., CUI, G. & HE, Y., 1 Aug 2020, In : International Journal of Hospitality Management. 89, 102560.Research output: Journal Publications › Journal Article (refereed)
Prizes
Best Paper award of ICMeCG 2010
CUI, Geng (Recipient) & LUI, Hon Kwong (Recipient), 2010
Prize: Prize / Award
Press / Media
電商以貌取人 靚與醜均有紅利
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer