• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 1373 Scopus Citations
  • 18 Scopus h-Index
1991 …2020
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Personal profile

Chinese Name



Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.

Research interests

China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning

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  • 2 Similar Profiles
Marketing Engineering & Materials Science
China Business & Economics
Evolutionary algorithms Engineering & Materials Science
Data mining Engineering & Materials Science
Multiobjective optimization Engineering & Materials Science
Profitability Engineering & Materials Science
Hotels Engineering & Materials Science
Multinational corporations Business & Economics

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Projects 2012 2020

Research Output 1991 2019

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Item response theory
Customer satisfaction
Product attributes
Open Access
economic integration
Hong Kong
public policy

Economic Integration with Mainland China and Socio-economic Development in Hong Kong

CUI, G. & CHUNG, Y. H., Dec 2018. 29 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Hong Kong
Economic integration
Socio-economic development
Mainland China


Best Paper award of ICMeCG 2010

Geng CUI (Recipient) & Hon Kwong LUI (Recipient), 2010

Prize: Prize / Award

Press / Media


Geng CUI


1 item of Media coverage

Press/Media: Corporate News


Geng CUI


1 item of Media coverage

Press/Media: Corporate News


Geng CUI


1 item of Media coverage

Press/Media: Corporate News