Projects per year
Personal profile
Name in Chinese
Biography
Research interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王!從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
Research output
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All words have consequences: Concrete versus abstract language in management response to hotel guest reviews
LI, C., YU, Y., FILIERI, R. & CUI, G., 1 Feb 2025, In: Tourism Management. 106, 105032.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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Best Paper award of ICMeCG 2010
CUI, G. (Recipient) & LUI, H. K. (Recipient), 2010
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
CUI, G. (Recipient), Apr 2022
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2023 (RGC Grant)
CUI, G. (Recipient), Sept 2023
Prize: Prize (CDCF)
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The digital economy : innovations and research
CUI, G. (Keynote speaker)
9 Jun 2021Activity: Talks or Presentations › Keynote Speech
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Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press/Media
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岭大专家学者汇聚2024年国际商务学会亚太分会 探讨国际商务领域
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan University participates in the 2024 Academy of International Business Asia Pacific Regional Conference
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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嶺大專家學者匯聚2024年國際商務學會亞太分會 探討國際商務領域的趨勢與挑戰 Lingnan University participates in the 2024 Academy of International Business Asia Pacific Regional Conference
BARNES, B. R., CUI, G. & CHUNG, Y. H. S.
18/12/24
1 item of Media coverage
Press/Media: Corporate News