Projects per year
Personal profile
Name in Chinese
崔耕
Biography
Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.
Research interests
China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Promoting the Hong Kong-Mainland Economic Integration Index for policy analysis and discourse
1/06/21 → 15/08/23
Project: Other Knowledge Transfer
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The Effect of Smiles on Consumer Perceptions and Actions
PENG, L., CUI, G. & CHUNG, Y. H. S.
1/01/21 → 31/12/22
Project: Grant Research
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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
1/01/21 → 30/08/22
Project: Grant Research
Research output
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Speaking the same language: the power of words in crowdfunding success and failure
PENG, L., CUI, G., BAO, Z. & LIU, S., 13 Sep 2021, (E-pub ahead of print) In: Marketing Letters. 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In: Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Citation (Scopus) -
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In: Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.Research output: Journal Publications › Journal Article (refereed) › peer-review
10 Citations (Scopus)
Prizes
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Best Paper award of ICMeCG 2010
CUI, Geng (Recipient) & LUI, Hon Kwong (Recipient), 2010
Prize: Prize (CDCF)
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The digital economy : innovations and research
Geng CUI (Keynote speaker)
9 Jun 2021Activity: Talks or Presentations › Keynote Speech
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Business Innovation in the Digital Era
Li Ping LIANG (Organiser), Mingming LENG (Organiser), Ling PENG (Speaker), Yu Ho Sebastian CHUNG (Speaker), Geng CUI (Speaker), Tao SUN (Speaker), Witman HUNG (Speaker), Amy KWOK (Speaker), Icy NGAI (Speaker), C F YAM (Speaker) & Bobby Chi-kan LEUNG (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press / Media
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澳門理工學院辦博彩企業人力資源發展與澳門高等教育座談會 Prof Cui Geng joins Macao Polytechnic Institute’s seminar to discuss talent development in the region
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer