Projects per year
Personal profile
Name in Chinese
崔耕
Biography
Professor Geng Cui taught at two American universities before joining Lingnan University in 2000. His research interests include consumer behavior and marketing in China, foreign direct investment strategies and performance, e-commerce and internet marketing, and machine learning in marketing. His works have appeared in leading academic journals including Management Science, Journal of International Business Studies, Journal of Management Information Systems, Journal of International Marketing, Journal of World Business and International Journal of Electronic Commerce. He has received awards and recognitions by international conferences, journals, academic organizations, and universities. His research on Chinese consumer has been widely cited and adopted for teaching and practice. He has served on the editorial board of international journals and conferences and has been a consultant to local and overseas organizations on China business and marketing strategies.
Research interests
China Consumer Market, FDI Strategies and Performance, Interactive marketing, E-commerce, Data Mining Using Machine Learning
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S., CUI, G. & PENG, L.
1/04/22 → 31/03/24
Project: Grant Research
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Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms
CUI, G., CHUNG, Y. H. S. & PENG, L.
Research Grants Council (HKSAR)
1/01/22 → 31/12/23
Project: Grant Research
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Promoting the Hong Kong-Mainland Economic Integration Index for policy analysis and discourse
1/06/21 → 15/08/23
Project: Other Knowledge Transfer
Research output
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Speaking the same language: the power of words in crowdfunding success and failure
PENG, L., CUI, G., BAO, Z. & LIU, S., Jun 2022, In: Marketing Letters. 33, 2, p. 311-323 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews
CUI, G., CHUNG, Y., PENG, L. & ZHENG, W., Mar 2022, In: Journal of Business Research. 141, p. 633-645 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In: Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
4 Citations (Scopus)
Prizes
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Best Paper award of ICMeCG 2010
CUI, Geng (Recipient) & LUI, Hon Kwong (Recipient), 2010
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC/PICO Grant)
CUI, Geng (Recipient), Apr 2022
Prize: Prize (CDCF)
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The digital economy : innovations and research
Geng CUI (Keynote speaker)
9 Jun 2021Activity: Talks or Presentations › Keynote Speech
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Business Innovation in the Digital Era
Li Ping LIANG (Organiser), Mingming LENG (Organiser), Ling PENG (Speaker), Yu Ho Sebastian CHUNG (Speaker), Geng CUI (Speaker), Tao SUN (Speaker), Witman HUNG (Speaker), Amy KWOK (Speaker), Icy NGAI (Speaker), C F YAM (Speaker) & Bobby Chi-kan LEUNG (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press / Media
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳門理工學院辦博彩企業人力資源發展與澳門高等教育座談會 Prof Cui Geng joins Macao Polytechnic Institute’s seminar to discuss talent development in the region
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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澳门理工学院办博彩企业人力资源发展与澳门高等教育座谈会
30/05/21
1 item of Media coverage
Press/Media: Research / Knowledge Transfer