WONG Hiu Kan Ada, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 55 Scopus Citations
  • 3 Scopus h-Index
20072022
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Research Output 2007 2018

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Journal Article (refereed)
2018

An Exploratory Study on the Social Enterprise Sector in Hong Kong

WONG, H. K. & POON, S. Y., 1 Apr 2018, In : Hang Seng Management College Business Review. 1, 1, p. 33-37

Research output: Journal PublicationsJournal Article (refereed)

Hong Kong
Social enterprise
Exploratory study
Organizational culture
Non-governmental organizations
2016
1 Scopus Citations

Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture

WONG, A. H. K., TIAN, Y. & POON, P., 4 Apr 2016, In : Journal of Global Marketing. 29, 2, p. 98-111 14 p.

Research output: Journal PublicationsJournal Article (refereed)

Environmental uncertainty
Environmental management
China
Management culture
Guanxi
2015

An investigation of how networking improves social enterprise performance

WONG, H. K. A. & TSE, W. L. F., 1 Nov 2015, In : International Journal of Advanced Research in Management and Social Sciences. 4, 11, p. 25-35 11 p.

Research output: Journal PublicationsJournal Article (refereed)

Social enterprise
Enterprise performance
Networking
Business performance
Hong Kong

Identifying the benefits and challenges of using social media as a promotional tool for social enterprises

WONG, H. K. A. & TSE, W. L. F., 1 Jan 2015, In : International Journal of Marketing and Technology. 5, 12, p. 105-117 13 p.

Research output: Journal PublicationsJournal Article (refereed)

Social enterprise
Social media
Marketing
Costs
Communication

The use of e-commerce site for partner search

ZHAN, G. & WONG, H. K. A., 1 Jan 2015, In : Journal of Economics, Business and Management. 3, 10, p. 967-970 4 p.

Research output: Journal PublicationsJournal Article (refereed)

Partner search
Foreign market entry
Electronic commerce
Influence factors
Internationalization process
2012
7 Citations (Scopus)

The effects of image congruence and self-monitoring on product evaluations : a comparison between genuine and counterfeit products

PENG, L., WONG, H. K. A. & WAN, C. Y. . LISA., 1 Jan 2012, In : Journal of Global Marketing. 25, 1, p. 17-28 12 p.

Research output: Journal PublicationsJournal Article (refereed)

Congruence
Counterfeit
Product evaluation
Self-monitoring
Self-image

The opportunity recognition framework in the Hong Kong SMEs context

LAM, W., WONG, H. K. A., TONG, C. S. P. & CHEN, Z., 1 Sep 2012, In : The Journal of American Academy of Business. 18, 1, p. 144-149 6 p.

Research output: Journal PublicationsJournal Article (refereed)

Small and medium-sized enterprises
Hong Kong
Opportunity recognition
Entrepreneurs
Marketing
2011
20 Citations (Scopus)

Export intensity and marketing in transition economies : evidence from China

ELLIS, P. D., DAVIES, H. & WONG, H. K. A., 1 May 2011, In : Industrial Marketing Management. 40, 4, p. 593-602 10 p.

Research output: Journal PublicationsJournal Article (refereed)

Export marketing
Export intensity
Marketing
Transition economies
China
2007
27 Citations (Scopus)

Is market orientation affected by the product life cycle?

WONG, H. K. A. & ELLIS, P. D., 1 Jun 2007, In : Journal of World Business. 42, 2, p. 145-156 12 p.

Research output: Journal PublicationsJournal Article (refereed)

Product lifecycle
Market orientation
Competitive intensity
Technological turbulence
Moderator