Projects per year
Projects
- 3 Finished
Search results
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Finished
How Do Born global Entrepreneurs Pursue International Opportunity? A Cognitive Approach Using Decision Heuristics
LI, L. Y. E. (PI) & ZHOU, L. (CoI)
1/01/18 → 31/01/19
Project: Grant Research
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Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因：企業品牌顯著性及個體思維方式的調節作用)
POON, P. (PI) & ZHOU, L. (CoI)
Research Grants Council (HKSAR)
1/01/14 → 30/06/16
Project: Grant Research
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Consumer Responses to Negative Brand Publicity
POON, P. (PI) & ZHOU, L. (CoI)
1/03/12 → 31/07/13
Project: Grant Research