PENG Ling, Prof.

Associate Professor, Department of Marketing and International Business
Associate Director of Hong Kong Institute of Business Studies, Hong Kong Institute of Business Studies

https://orcid.org/0000-0002-6034-4580

Phone(852) 26168242
Emaillingpeng@ln.edu.hk

8 Castle Peak Road, Tuen Mun
Hong Kong

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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Personal profile

Name in Chinese

彭玲

Research interests

Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior

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1 Active
2 Not started
11 Finished

The Underlying Mechanism of the Smiling Effect on Consumer Actions
PENG, L.
LU Research Committee
1/01/20 → 30/06/21
Project: Grant Research
The Effect of Smiles on Consumer Perceptions and Actions
PENG, L., CUI, G. & CHUNG, Y. H. S.
LU Research Committee
1/01/21 → 31/12/22
Project: Grant Research
Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
LU Research Committee
1/01/21 → 30/08/22
Project: Grant Research

191 Scopus Citations
8 Scopus h-Index
22 Journal Article (refereed)
15 Presentation
14 Conference Paper (other)
6 Conference paper (refereed)
4 More
- 2 Book Chapter
- 2 Abstract

Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.
Research output: Journal Publications › Journal Article (refereed) › peer-review
How manufacturer brand erosion shapes consumer assortment perceptions
LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939
Research output: Journal Publications › Journal Article (refereed) › peer-review
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In : Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.
Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Scopus Citations

Best Paper Award
PENG, Ling (Recipient), 7 Dec 2014
Prize: Prize / Award

電商以貌取人靚與醜均有紅利
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer