• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 141 Scopus Citations
  • 7 Scopus h-Index

Research output per year

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Personal profile

Chinese Name


Research interests

Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior

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Research Output

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

  • A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

    PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations

    Discount, coupon, or both? An empirical data-based analysis for online garment retailers’ optimal promotion strategies

    LIU, Y., LENG, M. & PENG, L., 5 Jan 2019.

    Research output: Other Conference ContributionsPresentationPresentation

  • Prizes

    Best Paper Award

    Ling PENG (Recipient), 7 Dec 2014

    Prize: Prize / Award