PENG Ling, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 180 Scopus Citations
  • 8 Scopus h-Index

Research output per year

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Personal profile

Name in Chinese


Research interests

Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior

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Research Output

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

  • How manufacturer brand erosion shapes consumer assortment perceptions

    LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939

    Research output: Journal PublicationsJournal Article (refereed)

  • The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

    PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In : Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.

    Research output: Journal PublicationsJournal Article (refereed)

  • Prizes

    Best Paper Award

    PENG, Ling (Recipient), 7 Dec 2014

    Prize: Prize / Award