Projects per year
Personal profile
Name in Chinese
Research interests
Fingerprint
- 6 Similar Profiles
Network
Projects
-
Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
1/01/21 → 30/08/22
Project: Grant Research
-
The Effect of Smiles on Consumer Perceptions and Actions
PENG, L., CUI, G. & CHUNG, Y. H. S.
1/01/21 → 31/12/22
Project: Grant Research
-
The Underlying Mechanism of the Smiling Effect on Consumer Actions
1/01/20 → 30/06/21
Project: Grant Research
Research output
-
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In: Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
How manufacturer brand erosion shapes consumer assortment perceptions
LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In: Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Citation (Scopus) -
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In: Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.Research output: Journal Publications › Journal Article (refereed) › peer-review
4 Citations (Scopus)
Prizes
Press / Media
-
Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
-
Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
-
Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer