Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The use of AI for WebCare Management
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & CUI, G. (CoI)
1/04/25 → 30/09/26
Project: Grant Research
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Joker or Poker Face: The Effects of Facial Displays of Emotion in Live Streaming E-commerce
PENG, L. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
Research output
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Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Citation (Scopus) -
Smile Science: Unraveling the Temporal and Spatial Dynamics of Expressions in Marketing Videos
PENG, L., CHUNG, Y. H., CUI, G. & WANG, Q., Dec 2024, 2024 AIB Asia Pacific Regional Conference Proceedings. Hong Kong: The Hang Seng University of Hong Kong, 7 p. MS0111Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
PENG, L. (Recipient), Sept 2022
Prize: Prize (CDCF)
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Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
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How AI is reshaping retailing
PENG, L. (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Commentaries
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利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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「嶺」航未來︳利用AI揭示 短片標題與縮圖對觀看量影響 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
18/10/24
1 item of Media coverage
Press/Media: Commentaries