Projects per year
Personal profile
Chinese Name
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Fingerprint Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 3 Similar Profiles
Testing
Business & Economics
Manipulation
Business & Economics
Counterfeit
Business & Economics
New products
Business & Economics
Product review
Business & Economics
Consumer response
Business & Economics
Discrepancy
Business & Economics
Online reviews
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2011 2020
Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
1/03/19 → 31/08/20
Project: Grant Research
The Underlying Mechanism of the Smiling Effect on Consumer Actions
1/01/20 → 31/07/20
Project: Grant Research
Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
Research Output 2008 2019
A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.Research output: Journal Publications › Journal Article (refereed)
Rating
Item response theory
Customer satisfaction
Criticality
Product attributes
Discount, coupon, or both? An empirical data-based analysis for online garment retailers’ optimal promotion strategies
LIU, Y., LENG, M. & PENG, L., 5 Jan 2019.Research output: Other Conference Contributions › Presentation › Presentation
Empirical data
Discount
Coupons
Retailers
Maturity
Cross-cultural effects of self-discrepancy on the consumption of counterfeit branded luxuries
XIAO, J., LI, C. & PENG, L., 10 Sep 2018, In : Asia Pacific Journal of Marketing and Logistics. 30, 4, p. 972-987 16 p.Research output: Journal Publications › Journal Article (refereed)
Counterfeit
Luxury
Discrepancy
Self-monitoring
Social risk