Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction (了解眾籌項目的視頻內容： 視頻處理和特徵提取的深度學習方法)
CHUNG, Y. H. S., CUI, G., JIA, J. & PENG, L.
Research Grants Council (HKSAR)
1/01/23 → 31/12/24
Project: Grant Research
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The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S., CUI, G. & PENG, L.
1/04/22 → 31/03/24
Project: Grant Research
Research output
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Speaking the same language: the power of words in crowdfunding success and failure
PENG, L., CUI, G., BAO, Z. & LIU, S., Jun 2022, In: Marketing Letters. 33, 2, p. 311-323 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
6 Citations (Scopus) -
The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews
CUI, G., CHUNG, Y., PENG, L. & ZHENG, W., Mar 2022, In: Journal of Business Research. 141, p. 633-645 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
3 Citations (Scopus) -
A set-theoretic approach to identifying effective configurations ofpromotional attributes
QI, S., PENG, L. & CHEN, Y-J., 22 Sept 2021, In: Journal of Consumer Marketing. 38, 6, p. 626-637 12 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
PENG, Ling (Recipient), Sept 2022
Prize: Prize (CDCF)
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Business Innovation in the Digital Era
Li Ping LIANG (Organiser), Mingming LENG (Organiser), Ling PENG (Speaker), Yu Ho Sebastian CHUNG (Speaker), Geng CUI (Speaker), Tao SUN (Speaker), Witman HUNG (Speaker), Amy KWOK (Speaker), Icy NGAI (Speaker), C F YAM (Speaker) & Bobby Chi-kan LEUNG (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
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How AI is reshaping retailing
Ling PENG (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer