• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 126 Scopus Citations
  • 7 Scopus h-Index
20042020
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Personal profile

Chinese Name

彭玲

Research interests

Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior

Fingerprint Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Testing Business & Economics
Manipulation Business & Economics
Counterfeit Business & Economics
New products Business & Economics
Product review Business & Economics
Consumer response Business & Economics
Marketing Business & Economics
Discrepancy Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2011 2020

Research Output 2004 2020

A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings

PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Rating
Item response theory
Customer satisfaction
Criticality
Product attributes
Empirical data
Discount
Coupons
Retailers
Maturity

Do the pieces fit? Assessing the configuration effects of promotion attributes

PENG, L., CUI, G. & CHUNG, Y., 24 Dec 2019, In : Journal of Business Research. 109, p. 337-349 13 p.

Research output: Journal PublicationsJournal Article (refereed)

Marketing
Interaction
Empirical study
Resources
Learning methods

Prizes

Best Paper Award

Ling PENG (Recipient), 7 Dec 2014

Prize: Prize / Award