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PENG Ling, Prof.

 https://orcid.org/0000-0002-6034-4580

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • Source: Scopus
  • Calculated based on no. of publications stored in Lingnan Scholars and citations from Scopus
20042021

Research activity per year

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Personal profile

Name in Chinese

彭玲

Research interests

Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior

Expertise related to UN SDGs

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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