Projects per year
Personal profile
Chinese Name
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Fingerprint Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
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Projects
The Underlying Mechanism of the Smiling Effect on Consumer Actions
1/01/20 → 31/07/20
Project: Grant Research
Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
1/03/19 → 31/08/20
Project: Grant Research
Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
Research Output
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed)
A Multi-Facet Item Response Theory Approach to Improve Customer Satisfaction Using Online Product Ratings
PENG, L., CUI, G., CHUNG, Y. H. & LI, C., Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 960-976 17 p.Research output: Journal Publications › Journal Article (refereed)
1
Scopus Citations
Discount, coupon, or both? An empirical data-based analysis for online garment retailers’ optimal promotion strategies
LIU, Y., LENG, M. & PENG, L., 5 Jan 2019.Research output: Other Conference Contributions › Presentation › Presentation