Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Effect of Smiles on Consumer Perceptions and Actions
PENG, L., CUI, G. & CHUNG, Y. H. S.
1/01/21 → 31/12/22
Project: Grant Research
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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G., PENG, L. & CHUNG, Y. H. S.
1/01/21 → 30/08/22
Project: Grant Research
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The Underlying Mechanism of the Smiling Effect on Consumer Actions
1/01/20 → 31/12/21
Project: Grant Research
Research output
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A set-theoretic approach to identifying effective configurations ofpromotional attributes
QI, S., PENG, L. & CHEN, Y-J., 18 Aug 2021, (E-pub ahead of print) In: Journal of Consumer Marketing. 12 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Speaking the same language: the power of words in crowdfunding success and failure
PENG, L., CUI, G., BAO, Z. & LIU, S., 13 Sep 2021, (E-pub ahead of print) In: Marketing Letters. 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In: Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
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How AI is reshaping retailing
Ling PENG (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
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Business Innovation in the Digital Era
Li Ping LIANG (Organiser), Mingming LENG (Organiser), Ling PENG (Speaker), Yu Ho Sebastian CHUNG (Speaker), Geng CUI (Speaker), Tao SUN (Speaker), Witman HUNG (Speaker), Amy KWOK (Speaker), Icy NGAI (Speaker), C F YAM (Speaker) & Bobby Chi-kan LEUNG (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press / Media
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
22/09/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer