Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
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Network
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Projects
The Underlying Mechanism of the Smiling Effect on Consumer Actions
1/01/20 → 30/06/21
Project: Grant Research
Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
1/03/19 → 31/08/20
Project: Grant Research
Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
Research Output
Do the pieces fit? Assessing the configuration effects of promotion attributes
PENG, L., CUI, G. & CHUNG, Y., 1 Mar 2020, In : Journal of Business Research. 109, p. 337-349 13 p.Research output: Journal Publications › Journal Article (refereed)
How manufacturer brand erosion shapes consumer assortment perceptions
LI, C., HE, Y., PENG, L. & YUAN, D., Apr 2020, In : Asia Pacific Journal of Marketing and Logistics. 32, 4, p. 922-939Research output: Journal Publications › Journal Article (refereed)
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms
PENG, L., CUI, G., CHUNG, Y. & ZHENG, W., 1 Jul 2020, In : Journal of Marketing. 84, 4, p. 67-85 19 p., 002224292091486.Research output: Journal Publications › Journal Article (refereed)
Prizes
Press / Media
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
電商以貌取人 靚與醜均有紅利
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
嶺大研究：貌美貌醜者網上銷售業績更佳 Lingnan study unveils both pretty and ugly faces win at social selling
Ling PENG, Geng CUI & Yu Ho Sebastian CHUNG
12/06/20
1 item of Media coverage
Press/Media: Research / Knowledge Transfer