Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
-
Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
-
Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王！從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
Research output
-
Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., 1 Oct 2024, In: Journal of Business Research. 183, 114849.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
No worries, eBay : displaying sales level information does not increase consumer price sensitivity
HE, Y., OPPEWAL, H., CHUNG, Y. & PENG, L., 28 Nov 2023, In: European Journal of Marketing. 57, 12, p. 3099-3124 26 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Prizes
-
-
LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
PENG, L. (Recipient), Sept 2022
Prize: Prize (CDCF)
-
-
Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
-
How AI is reshaping retailing
PENG, L. (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
Press/Media
-
利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Commentaries
-
利用AI揭示 短片標題與縮圖對觀看量影響︱嶺航未來
PENG, L., CUI, G. & CHUNG, Y. H. S.
18/10/24
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
-
「嶺」航未來︳利用AI揭示 短片標題與縮圖對觀看量影響 Using AI to analyse the relationship between titles and thumbnails of short films and their number of views
18/10/24
1 item of Media coverage
Press/Media: Commentaries