Personal profile
Name in Chinese
Research interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Does Presentation Format affect Campaign Success? An Empirical study in Crowdfunding
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & ZHENG, W. (CoI)
1/03/26 → 31/07/27
Project: Grant Research
-
Does Swearing Drive Engagement? An Empirical Study of YouTube Livestreams
PENG, L. (PI) & CHUNG, Y. H. S. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
-
The use of AI for WebCare Management
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & CUI, G. (CoI)
1/04/25 → 30/09/26
Project: Grant Research
Research output
-
Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos
CUI, G., PENG, L., CHUNG, Y. & LIANG, S., Jan 2025, In: Journal of Business Research. 186, 15 p., 115019.Research output: Journal Publications › Journal Article (refereed) › peer-review
-
Clicks for money : Predicting video views through a sentiment analysis of titles and thumbnails
CUI, G., CHUNG, S.Y.-H., PENG, L. & WANG, Q., Oct 2024, In: Journal of Business Research. 183, 13 p., 114849.Research output: Journal Publications › Journal Article (refereed) › peer-review
16 Link opens in a new tab Citations (Scopus) -
Smile Science: Unraveling the Temporal and Spatial Dynamics of Expressions in Marketing Videos
PENG, L., CHUNG, Y. H., CUI, G. & WANG, Q., Dec 2024, 2024 AIB Asia Pacific Regional Conference Proceedings. Hong Kong: The Hang Seng University of Hong Kong, 7 p. MS0111Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review
Prizes
-
-
LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
PENG, L. (Recipient), Sept 2022
Prize: Prize (CDCF)
-
-
How AI is reshaping retailing
PENG, L. (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
-
Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press/Media
-
岭大举办「我眼中的城市」短片创作比赛 设AI培训工作坊 吸引本港及大湾区18支中学队伍参加
10/02/26
1 item of Media coverage
Press/Media: Corporate News
-
-
Lingnan University hosts "The City Through My Lens: A Social Media Campaign - Video Competition" with an AI training workshop for 18 secondary school teams from Hong Kong and the Greater Bay Area
9/02/26
1 item of Media coverage
Press/Media: Corporate News