Projects per year
Personal profile
Name in Chinese
彭玲
Research interests
Marketing measurement, New product and innovation management, E-commerce and social media, Consumer behavior
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Dive into the research topics where Ling PENG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Does Presentation Format affect Campaign Success? An Empirical study in Crowdfunding
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & ZHENG, W. (CoI)
1/03/26 → 31/07/27
Project: Grant Research
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Does Swearing Drive Engagement? An Empirical Study of YouTube Livestreams
PENG, L. (PI) & CHUNG, Y. H. S. (CoI)
1/01/26 → 31/12/27
Project: Grant Research
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Joker or Poker Face: The Effects of Facial Displays of Emotion in Live Streaming E-commerce
PENG, L. (PI)
1/01/25 → 31/12/26
Project: Grant Research
Research output
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Language use and Audience Engagement in Live Streaming
PENG, L. (Presenter), CHUNG, Y. (Presenter), CUI, G. (Presenter) & WANG, Q. (Presenter), 13 Jun 2026.Research output: Other Conference Contributions › Presentation
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Singing praises vs. venting frustration: Multi-dimensional satisfaction gaps as drivers of high-quality hotel reviews
WANG, A., TANG, M., CUI, G. & PENG, L., Jan 2027, In: International Journal of Hospitality Management. 140, 104881.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Action or Abstraction? Optimizing Risk Disclosure Language for Crowdfunding Success
PENG, L., CHUNG, Y., WU, L. & HE, Y., 9 Dec 2025.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
Prizes
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LU Research & Knowledge Transfer Fund Award 2026 (RGC Grant)
PENG, L. (Recipient), Sept 2026
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2022 (RGC Grant)
PENG, L. (Recipient), Sept 2022
Prize: Prize (CDCF)
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How AI is reshaping retailing
PENG, L. (Speaker)
9 Jun 2021Activity: Talks or Presentations › Other Invited Talks or Presentations
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Business Innovation in the Digital Era
LIANG, L. P. (Organiser), LENG, M. (Organiser), PENG, L. (Speaker), CHUNG, Y. H. S. (Speaker), CUI, G. (Speaker), SUN, T. (Speaker), HUNG, W. (Speaker), KWOK, A. (Speaker), NGAI, I. (Speaker), YAM, C. F. (Speaker) & LEUNG, B.C.-K. (Speaker)
9 Jun 2021Activity: Involvement in Scholarly Events › Organize Conferences or other events
Press/Media
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岭大举办「我眼中的城市」短片创作比赛 设AI培训工作坊 吸引本港及大湾区18支中学队伍参加
10/02/26
1 item of Media coverage
Press/Media: Corporate News › Corporate News
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岭大举办「我眼中的城市」短片创作比赛 设AI培训工作坊 吸引本港及大湾区18支中学队伍参加
9/02/26
1 item of Media coverage
Press/Media: Corporate News › Corporate News
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岭大办我眼中的城市短片创作比赛 大湾区18支中学队伍参加
9/02/26
1 item of Media coverage
Press/Media: Research / Knowledge Transfer › Research / Knowledge Transfer