Projects per year
Search results
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Active
Joker or Poker Face: The Effects of Facial Displays of Emotion in Live Streaming E-commerce
PENG, L. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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Leveraging Artificial Intelligence on User Generated Content to improve Customer Experience
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/24 → 31/03/26
Project: Grant Research
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Style Is Queen! The Effect of Linguistic Complexity in Content Marketing from an Entropy Perspective (風格就是女王!從熵的視角來檢測語言複雜性對內容營銷的影響)
CUI, G. (PI), XIE, H. (CoI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
Research Grants Council (HKSAR)
1/01/24 → 31/12/25
Project: Grant Research
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Decoding Expressive Behaviours Associated with the Success of Live Streamers
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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The Assessment of Ratio: How Gift Card Face Value Influences Hedonic Consumption
PENG, L. (PI)
1/12/23 → 31/07/25
Project: Grant Research
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Understanding Video Content of Crowdfunding Projects: A Deep Learning Approach to Video Processing and Feature Extraction (了解眾籌項目的視頻內容: 視頻處理和特徵提取的深度學習方法)
CHUNG, Y. H. S. (PI), CUI, G. (CoI), JIA, J. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 30/06/25
Project: Grant Research
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Not started
The use of AI for WebCare Management
CHUNG, Y. H. S. (PI), PENG, L. (CoI) & CUI, G. (CoI)
1/04/25 → 30/09/26
Project: Grant Research
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Finished
Fake It Until You Make It: Asymmetry of Facial Expressions and Emotional Labor in Video Marketing (假装直到你成功:视频营销中的面部表情不对称和表情产生策略研究)
PENG, L. (PI), CHUNG, Y. H. S. (CoI) & CUI, G. (CoI)
Research Grants Council (HKSAR)
1/01/23 → 31/12/24
Project: Grant Research
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The Design of Reward Menus in Crowdfunding
CHUNG, Y. H. S. (PI), CUI, G. (CoI) & PENG, L. (CoI)
1/04/22 → 31/03/24
Project: Grant Research
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The Effects of Face and Voice Gender Features on Stereotype Judgment
PENG, L. (PI)
1/01/22 → 30/06/23
Project: Grant Research
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Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms
CUI, G. (PI), CHUNG, Y. H. S. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/22 → 31/12/23
Project: Grant Research
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Disclose or Disguise? How the Salience of Incentive Disclosures in Online Product Reviews Affects Review Bias and Consumer Purchase
CUI, G. (PI), PENG, L. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 28/02/23
Project: Grant Research
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The Effect of Smiles on Consumer Perceptions and Actions
PENG, L. (PI), CUI, G. (CoI) & CHUNG, Y. H. S. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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The Underlying Mechanism of the Smiling Effect on Consumer Actions
PENG, L. (PI)
1/01/20 → 31/12/21
Project: Grant Research
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Consumers' Use of Multiple Cues as Quality Signals in Online Shopping Environments
PENG, L. (PI)
1/03/19 → 31/08/20
Project: Grant Research
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Assessing the Extent and Impact of Extreme Responses in Online Product Ratings
1/01/18 → 31/07/19
Project: Grant Research
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If the Pieces Fit: Uncovering the Interplay among Promotion Attributes
1/03/17 → 31/12/18
Project: Grant Research
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Getting Closer to Your Customers: Online Promotion Strategies to Generate WOM and Product Sales
1/03/16 → 28/02/18
Project: Grant Research
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The Effect of Online Manipulations on Sales: An Empirical Investigation across Different Platforms
1/04/14 → 30/11/16
Project: Grant Research
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Exploring the Divergent Views between Online Shoppers and Sellers on Manipulation of Online Product Reviews
PENG, L. (PI)
1/04/14 → 31/03/16
Project: Grant Research
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Identification of Winners among Product Candidates with Differential Item Functioning
PENG, L. (PI)
1/02/13 → 30/04/15
Project: Grant Research
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Value Co-creation Following the Consumer Dominant Logic: Engaging Customers in Internet-based New Product Development
CUI, G. (PI), CHAN, T. S. (CoI) & PENG, L. (CoI)
1/01/13 → 31/03/15
Project: Grant Research
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An Examination of the Complex Self and Counterfeit Brand Consumption
PENG, L. (PI) & POON, P. (CoI)
1/03/12 → 30/09/13
Project: Grant Research
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Design of Concept Screening Test from a Measurement Perspective
PENG, L. (PI)
1/01/11 → 31/03/13
Project: Grant Research