PENG Ling, Prof. – Supervised Work — Lingnan Scholars

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Phone(852) 26168242
Emaillingpengln.eduhk

8 Castle Peak Road, Tuen Mun
Hong Kong

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Student theses

5 results
- Title(descending)
- Award date

Engaging your customers via responding to online product reviews
Author: LI, C., 2015
Supervisor: CUI, G. (Supervisor) & PENG, L. (Supervisor)
Student thesis: PhD Thesis (Lingnan)
The effect of word-of-mouth on the purchase of genuine and counterfelt luxury brands : the roles of attitude functions
Author: WANG, W., 2011
Supervisor: POON, S. C. P. (Supervisor) & PENG, L. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
The effects of online reviews and promotional messages on product performance : review helpfulness and the power of language
Author: BAO, Z., 1 Aug 2022
Supervisor: CUI, G. (Supervisor) & PENG, L. (Co-supervisor)
Student thesis: PhD Thesis (Lingnan)
The integrative effects of promotion attributes : implications for effective promotion design
Author: QI, S., 2016
Supervisor: PENG, L. (Supervisor) & CHEN, Y. J. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)
What makes your movies more engaging for backers? A text analysis of Kickstarter projects
Author: LIU, S., 2 Jul 2020
Supervisor: PENG, L. (Supervisor)
Student thesis: MPhil Thesis (Lingnan)