LI Ling Yee Esther, Prof.

  • 593 Scopus Citations
  • 12 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Internationalization of new ventures, Market entry strategies and performance, Channel and trade show marketing, Sustainable marketing and firm competitiveness

Fingerprint Dive into the research topics where Ling Yee Esther LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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China Business & Economics
Exporting Business & Economics
Export performance Business & Economics
Marketing Business & Economics
Venture Business & Economics
Resources Business & Economics
Factors Business & Economics
Trade shows Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2011 2019

Research Output 1994 2018

An Investigation on Effect of Customer Characteristics on the Satisfaction-loyalty Link

ZHU, W. & LI, L. Y., 8 Dec 2018. 13 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Empirical study
Hong Kong
Chinese restaurant

Drivers Behind Dietary Supplement Consumption

LI, E. L. Y. & ZHU, W., 1 Apr 2018, In : Hang Seng Management College Business Review. 1, 1, p. 5-11

Research output: Journal PublicationsPolicy or Profession paper

Open Access
Hong Kong
Aging population
Consumption experience
2 Citations (Scopus)

Effect of multilevel trust on effort-in-use and service co-design behaviour

LUK, S. T. K., LIU, B. S. C. & LI, E. L. Y., 9 Jul 2018, In : Journal of Services Marketing. 32, 4, p. 505-519 15 p.

Research output: Journal PublicationsJournal Article (refereed)

Value co-creation
Consumer value
Measurement scales
Customer perceived value
Consumer trust