LI Ling Yee Esther, Prof.

  • 607 Scopus Citations
  • 12 Scopus h-Index

Research output per year

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Personal profile

Chinese Name


Research interests

Internationalization of new ventures, Market entry strategies and performance, Channel and trade show marketing, Sustainable marketing and firm competitiveness

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Research Output

An Investigation on Effect of Customer Characteristics on the Satisfaction-loyalty Link

ZHU, W. & LI, L. Y., 8 Dec 2018. 13 p.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

  • Drivers Behind Dietary Supplement Consumption

    LI, E. L. Y. & ZHU, W., 1 Apr 2018, In : Hang Seng Management College Business Review. 1, 1, p. 5-11

    Research output: Journal PublicationsPolicy or Profession paper

    Open Access
  • Effect of multilevel trust on effort-in-use and service co-design behaviour

    LUK, S. T. K., LIU, B. S. C. & LI, E. L. Y., 9 Jul 2018, In : Journal of Services Marketing. 32, 4, p. 505-519 15 p.

    Research output: Journal PublicationsJournal Article (refereed)

  • 2 Citations (Scopus)