Research output per year
Research output per year
Research output
Search results
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2007
Target the staff, then target the market : how academic librarians can successfully reach the minds of new generations of students
LAM, M. C. L., STOREY, C. & TO, T., 2007, Library Management and Marketing in a Multicultural World: Proceedings of the 2006 IFLA Management and Marketing Section's Conference. Mullins, J. L. (ed.). Munich: K.G. Saur, p. 87-104 (IFLA Publications; no. 125).Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (invited)
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