LENG Mingming, Prof.

Search results

• Discount, coupon, or both? An empirical data-based analysis for online garment retailers' optimal promotion strategies

  LIU, Y. (Author), LENG, M. (Supervisor), 5 Jun 2019

  Student thesis: MPhil Thesis (Lingnan)

• Essays on product mix strategies in influencer livestream commerce and personal pronoun use in crowdfunding

  LIU, S. (Author), LI, Y. (Supervisor), LENG, M. (Co-supervisor) & CHOW, K. W. C. (Co-supervisor), 23 Jul 2024

  Student thesis: PhD Thesis (Lingnan)

• Game-theoretic analysis of financing problems in online operations

  KANG, D. (Author), LENG, M. (Supervisor) & LIANG, L. P. (Co-supervisor), 20 Jul 2023

  Student thesis: PhD Thesis (Lingnan)

• Game-theoretic analysis of the quality assurance problem in a two-echelon supply chain with a retailer as the quality gatekeeper

  LI, Z. (Author), LENG, M. (Supervisor) & LIANG, L. P. (Supervisor), 2012

  Student thesis: MPhil Thesis (Lingnan)

• Interchange fee rate, merchant discount rate, and retail prices in a credit card network : a game-theoretic analysis

  GUO, H. (Author), LENG, M. (Supervisor), 2011

  Student thesis: MPhil Thesis (Lingnan)

• Issues on selling products via social media influencers

  LI, Z. (Author), LIANG, L. P. (Supervisor) & LENG, M. (Co-supervisor), 7 Aug 2023

  Student thesis: PhD Thesis (Lingnan)

• Managing sales and product returns under the word-of-mouth effect : pricing, quality, and restocking fee decisions

  HUI, S. Y. (Author), LENG, M. (Supervisor), 2017

  Student thesis: MPhil Thesis (Lingnan)

• Pricing and local-content decisions of a multinational firm in a duopoly market

  LIU, N. (Author), LENG, M. (Supervisor) & LIANG, L. P. (Supervisor), 2013

  Student thesis: MPhil Thesis (Lingnan)