Projects per year
Personal profile
Research interests
Digital marketing, Social media, Consumer engagement, Context advertising, Online word-of-mouth, Services marketing
Fingerprint
Dive into the research topics where Myoung-Jin CHAE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
- 1 Not started
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Drivers of Negative Sentiments in Messages for Social Good
CHAE, M. & RODRIGUEZ-VILA, O.
1/12/20 → 31/07/21
Project: Grant Research
Research Output
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Individual Employees’ Service Failures and Customer Satisfaction with the Firm
CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
Context management of advertising in a digital environment
CHAE, M-J., 8 May 2018, 118 p. United States : Georgia Institute of Technology.Research output: Other contribution › Thesis/Dissertation
Open Access -
Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement
RODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review