Projects per year
Personal profile
Research interests
Digital marketing, Social media, Consumer engagement, Context advertising, Online word-of-mouth, Services marketing
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Dive into the research topics where Myoung-Jin CHAE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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Drivers of Negative Sentiments in Messages for Social Good
CHAE, M. & RODRIGUEZ-VILA, O.
1/12/20 → 31/07/21
Project: Grant Research
Research output
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Does Price Promotion Hurt Products’ Perceived Quality? The Role of Attribute Alignability
CHAE, M-J., Sep 2020, In: Journal of Economics, Marketing, and Management. 8, 3, p. 9-21 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
Individual Employees’ Service Failures and Customer Satisfaction with the Firm
CHAE, M-J., Aug 2020, In: Journal of Distribution Science. 18, 8, p. 35-45 11 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
The Effects of Message Tone and Formats of CSR Messages on Engagement in Social Media
CHAE, M. J., Oct 2020, In: Journal of Asian Finance, Economics and Business. 7, 10, p. 501-512 12 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access2 Citations (Scopus)