No photo of Myoung-Jin CHAE

CHAE Myoung-Jin, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index
20162020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Digital marketing, Social media, Consumer engagement, Context advertising, Online word-of-mouth, Services marketing

Fingerprint Dive into the research topics where Myoung-Jin CHAE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 1 Conference paper (refereed)
  • 1 Journal Article (refereed)
  • 1 Thesis/Dissertation

Individual Employees’ Service Failures and Customer Satisfaction with the Firm

CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.

Research output: Journal Publications › Journal Article (refereed)

Open Access

    • Context management of advertising in a digital environment

    CHAE, M-J., 8 May 2018, 118 p. United States : Georgia Institute of Technology.

    Research output: Other contribution › Thesis/Dissertation

    Open Access

    • Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

    RODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).

    Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)