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CHAE Myoung-Jin, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index

Research output per year

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Personal profile

Research interests

Digital marketing, Social media, Consumer engagement, Context advertising, Online word-of-mouth, Services marketing

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Research Output

  • 1 Conference paper (refereed)
  • 1 Journal Article (refereed)
  • 1 Thesis/Dissertation

Individual Employees’ Service Failures and Customer Satisfaction with the Firm

CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.

Research output: Journal PublicationsJournal Article (refereed)

Open Access
  • Context management of advertising in a digital environment

    CHAE, M-J., 8 May 2018, 118 p. United States : Georgia Institute of Technology.

    Research output: Other contributionThesis/Dissertation

    Open Access
  • Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

    RODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).

    Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)