Projects per year
CHAE, M-J., Aug 2020, In : Journal of Distribution Science. 18, 8, p. 35-45 11 p.
Research output: Journal Publications › Journal Article (refereed) › peer-reviewOpen Access
CHAE, M-J., 8 May 2018, 118 p. United States : Georgia Institute of Technology.
Research output: Other contribution › Thesis/DissertationOpen Access
Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer EngagementRODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).
Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review