Projects per year
Personal profile
Research interests
Digital marketing, Social media, Consumer engagement, Context advertising, Online word-of-mouth, Services marketing
Fingerprint
Dive into the research topics where Myoung-Jin CHAE is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 6 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Projects
- 1 Active
-
Drivers of Negative Sentiments in Messages for Social Good
CHAE, M. & RODRIGUEZ-VILA, O.
1/12/20 → 31/07/21
Project: Grant Research
Research output
-
Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
CHAE, M-J., 30 Mar 2021, In: Sustainability (Switzerland). 13, 7, 3812.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
Does Price Promotion Hurt Products’ Perceived Quality? The Role of Attribute Alignability
CHAE, M-J., Sep 2020, In: Journal of Economics, Marketing, and Management. 8, 3, p. 9-21 13 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access -
Individual Employees’ Service Failures and Customer Satisfaction with the Firm
CHAE, M-J., Aug 2020, In: Journal of Distribution Science. 18, 8, p. 35-45 11 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access1 Citation (Scopus)