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CHAE Myoung-Jin, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 0 Scopus Citations
  • 0 Scopus h-Index

Research output per year

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Research Output

  • 1 Conference paper (refereed)
  • 1 Journal Article (refereed)
  • 1 Thesis/Dissertation
Conference paper (refereed)

Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

RODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)