CHAE Myoung-Jin, Prof.

Research Output

Research Output per year

2016 2020

• 3 Journal Article (refereed)
• 1 Conference paper (refereed)
• 1 Thesis/Dissertation

Research Output per year

Research Output per year

Search results

• 2016

  Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement

  RODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).

  Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › peer-review