Research Output per year
Engaging in Real Time: Understanding the Effect of "Real-Time" Social Media Messages on Consumer EngagementRODRIGUEZ-VILA, O., BHARADWAJ, S. & CHAE, M-J., Aug 2016, Regaining Relevance: doing research that reshapes the practice of marketing. JAWORSKI, B. & MORGAN, N. (eds.). American Marketing Association, (AMA Educators Proceedings; vol. 27).
Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed)