Projects per year
Projects
- 9 Finished
Search results
-
Finished
Consumer Envy and Foreign Product Purchase: The Role of National Representativeness
POON, P. (PI)
1/03/17 → 31/10/18
Project: Grant Research
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Perceived Justice and Emotional Responses in Service Recovery
POON, P. (PI)
1/05/15 → 31/10/16
Project: Grant Research
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The Role of Consumer Envy in Animosity and Foreign Product Purchase
POON, P. (PI)
1/03/15 → 30/04/17
Project: Grant Research
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Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因：企業品牌顯著性及個體思維方式的調節作用)
POON, P. (PI) & ZHOU, L. (CoI)
Research Grants Council (HKSAR)
1/01/14 → 30/06/16
Project: Grant Research
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The Impact of Mere Presence of Other Customers on Perceived Service Quality and Purchase Intentions
POON, P. (PI) & WAN, C. Y. L. (CoI)
1/06/13 → 31/05/15
Project: Grant Research
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Animosity of Chinese Consumers: The Role of Brand Country Association
POON, P. (PI)
1/03/13 → 31/08/14
Project: Grant Research
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Consumer Responses to Negative Brand Publicity
POON, P. (PI) & ZHOU, L. (CoI)
1/03/12 → 31/07/13
Project: Grant Research
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An Examination of the Complex Self and Counterfeit Brand Consumption
PENG, L. (PI) & POON, P. (CoI)
1/03/12 → 30/09/13
Project: Grant Research
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The Effects of Word-of-mouth and Attitude Functions on the Consumption of Genuine and Counterfeit Luxury Brands: a Study of Chinese Consumers
POON, P. (PI)
1/03/11 → 31/10/12
Project: Grant Research