Projects per year
Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
Research output
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Marketing research
BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter
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The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI to local firms
VICHETH, P., WHITLA, P. & CHOW, K. W. C., Dec 2019, In: The Hang Seng University of Hong Kong Business Review. 2, 1, p. 5-12 8 p.Research output: Journal Publications › Policy or Profession paper › peer-review
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Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms
ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review