Projects per year
Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
Fingerprint Dive into the research topics where Paul WHITLA is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 4 Similar Profiles
Global strategy
Business & Economics
Industry
Business & Economics
Internationalization
Business & Economics
Globalization
Business & Economics
Multinationals
Business & Economics
Celebrity
Business & Economics
Publicity
Business & Economics
Methodology
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2017
- 1 Finished
Research Output 1995 2019
Marketing research
BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication
The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI to local firms
VICHETH, P., WHITLA, P. & CHOW, K. W. C., Dec 2019, In : The Hang Seng University of Hong Kong Business Review. 2, 1, p. 5-12 8 p.Research output: Journal Publications › Policy or Profession paper
Knowledge spillovers
Spillover
Spillover effects
FDI spillovers
Developing countries
Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms
ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
Product market
Internationalization
Emerging economies
Ambidexterity
Incremental