Projects per year
Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 1 Finished
Research output
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How LMX and marketing capabilities guide and motivate customer-facing employees’ learning
WONG, H. K. A., WU, C. X., WHITLA, P. & SNELL, R. S., 1 Jan 2022, In: Journal of Business Research. 138, p. 161-169 9 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Integrating a liberal arts approach into an undergraduate business programme : lessons from a university in Hong Kong
SIMMONS, R. S. & WHITLA, P., Aug 2021, Hong Kong: Hong Kong Institute of Business Studies, Lingnan University, 30 p. (HKIBS Working Paper Series; no. 078-2021).Research output: Working paper › Working paper series
Open Access -
Marketing research
BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication