Projects per year
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
Research Output per year
WHITLA, P. & CHOW, K. W. C., Dec 2019, In : The Hang Seng University of Hong Kong Business Review. 2, 1, p. 5-12 8 p.
Research output: Journal Publications › Policy or Profession paper
Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy FirmsZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.
Research output: Other Conference Contributions › Conference Paper (other)