WHITLA Paul, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 137 Scopus Citations
  • 5 Scopus h-Index
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Personal profile

Research interests

Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization

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Global strategy Business & Economics
Industry Business & Economics
Internationalization Business & Economics
Globalization Business & Economics
Multinationals Business & Economics
Celebrity Business & Economics
Publicity Business & Economics
Methodology Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2017

Research Output 1995 2019

Marketing research

BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterCommunication

The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI to local firms

VICHETH, P., WHITLA, P. & CHOW, K. W. C., Dec 2019, In : The Hang Seng University of Hong Kong Business Review. 2, 1, p. 5-12 8 p.

Research output: Journal PublicationsPolicy or Profession paper

Knowledge spillovers
Spillover effects
FDI spillovers
Developing countries

Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Product market
Emerging economies