Projects per year
Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Chinese Consumer Attitudes to Second-hand Goods
WHITLA, P. (PI) & WONG, H. K. A. (CoI)
1/05/15 → 30/04/17
Project: Grant Research
Research output
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A ‘Hidden Champion’ in Hong Kong’s banking sector : the case of Hang Seng Bank
WONG, P., IP, P. K., BARNES, B. R. & WHITLA, P. A., 4 Nov 2024, (E-pub ahead of print) In: Asia Pacific Business Review. 23 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
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How LMX and marketing capabilities guide and motivate customer-facing employees’ learning
WONG, H. K. A., WU, C. X., WHITLA, P. & SNELL, R. S., 1 Jan 2022, In: Journal of Business Research. 138, p. 161-169 9 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
7 Citations (Scopus) -
Integrating a Liberal Arts Approach into an Undergraduate Business Programme: Lessons from a University in Hong Kong
SIMMONS, R. S. & WHITLA, P., Dec 2021, 2021 AIB Asia Pacific Regional Conference Proceedings. Hong Kong: The Hang Seng University of Hong Kong, 4 p. MS0014Research output: Book Chapters | Papers in Conference Proceedings › Conference (Extended Abstracts) › peer-review