WHITLA Paul, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 152 Scopus Citations
  • 5 Scopus h-Index

Research output per year

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Personal profile

Research interests

Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization

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Research Output

Marketing research

BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI to local firms

VICHETH, P., WHITLA, P. & CHOW, K. W. C., Dec 2019, In : The Hang Seng University of Hong Kong Business Review. 2, 1, p. 5-12 8 p.

Research output: Journal PublicationsPolicy or Profession paper

  • Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

    ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.

    Research output: Other Conference ContributionsConference Paper (other)