WHITLA Paul, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 132 Scopus Citations
  • 5 Scopus h-Index
19952019
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Personal profile

Research interests

Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization

Fingerprint Dive into the research topics where Paul WHITLA is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

economy of scale Earth & Environmental Sciences
standardization Earth & Environmental Sciences
cost Earth & Environmental Sciences
positioning Earth & Environmental Sciences
globalization Earth & Environmental Sciences
Global strategy Business & Economics
management practice Earth & Environmental Sciences
thrust Earth & Environmental Sciences

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Projects 2015 2017

Research Output 1995 2019

  • 132 Scopus Citations
  • 5 Scopus h-Index
  • 7 Journal Article (refereed)
  • 5 Book Chapter
  • 2 Conference Paper (other)

Marketing research

BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterCommunication

Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms

ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Product market
Internationalization
Emerging economies
Ambidexterity
Incremental

The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI on Local Firms in Cambodia

VICHETH, P., WHITLA, A. P. & CHOW, K. W. C., 7 Dec 2018.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review