Projects per year
Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
Fingerprint Dive into the research topics where Paul WHITLA is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
economy of scale
Earth & Environmental Sciences
standardization
Earth & Environmental Sciences
cost
Earth & Environmental Sciences
positioning
Earth & Environmental Sciences
globalization
Earth & Environmental Sciences
Global strategy
Business & Economics
management practice
Earth & Environmental Sciences
thrust
Earth & Environmental Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2017
- 1 Finished
Research Output 1995 2019
Marketing research
BARNES, B. R. & WHITLA, P., 19 Jul 2019, Marketing. 3rd ed. Pearson Education Limited, p. 100-143Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication
Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms
ZHOU, L., BARNES, B. & WHITLA, P., 1 Jul 2019.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review
Product market
Internationalization
Emerging economies
Ambidexterity
Incremental
The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI on Local Firms in Cambodia
VICHETH, P., WHITLA, A. P. & CHOW, K. W. C., 7 Dec 2018.Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review