Personal profile
Research interests
Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific, Sports Marketing and Internationalization
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Dive into the research topics where Paul WHITLA is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Chinese Consumer Attitudes to Second-hand Goods
WHITLA, P. (PI) & WONG, H. K. A. (CoI)
1/05/15 → 30/04/17
Project: Grant Research
Research output
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A ‘Hidden Champion’ in Hong Kong’s banking sector : the case of Hang Seng Bank
WONG, P., IP, P. K., BARNES, B. R. & WHITLA, P. A., 2026, In: Asia Pacific Business Review. 32, 2, p. 384-406 23 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
1 Link opens in a new tab Citation (Scopus) -
A Systematic Review of Guanxi in Leading Management Journals
BARNES, B. R., LEE, L. W. Y., LEUNG, T. K. P. & WHITLA, P., 20 Jun 2025.Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review
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How to Assess Student Performance in the Age of AI? Utilising the Peer Review and Group Member Evaluation Tools in Feedback Fruits for Performance Review
WHITLA, P. (Presenter), 4 Dec 2024.Research output: Other Conference Contributions › Presentation