POON Shing Chung Patrick, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 284 Scopus Citations
  • 11 Scopus h-Index
19992019
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Personal profile

Chinese Name

潘盛聰

Research interests

Cross-cultural marketing, Services marketing, Consumer behaviour, New product development, Brand management, Tourism marketing

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Projects 2011 2018

Research Output 1999 2019

Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National

POON, P., 10 Jun 2019.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Consumer Trust in Internet Marketing and Direct Selling in China

POON, P. & ALBAUM, G., Jul 2019, In : Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Direct selling
Consumer trust
China
Internet marketing
Research directions
Luxury
Ethnic groups
Self-esteem
Luxury goods
Experiment

Prizes

APIAR Best Paper - Business Stream

Shing Chung Patrick POON (Recipient), 23 Jun 2018

Prize: Prize / Award

Industry

Best Professor in Marketing Management

Shing Chung Patrick POON (Recipient), Jul 2011

Prize: Prize / Award

award ceremony
marketing
university teacher
management
academic achievement
academy
marketing
science