POON Shing Chung Patrick, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 306 Scopus Citations
  • 11 Scopus h-Index
19992019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Chinese Name

潘盛聰

Research interests

Cross-cultural marketing, Services marketing, Consumer behaviour, New product development, Brand management, Tourism marketing

Fingerprint Dive into the research topics where Shing Chung Patrick POON is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

Consumer Envy and Foreign Product Purchase: The Roles of Brand Cultural Symbolism and National Representativeness

POON, P., 10 Jun 2019.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Consumer Trust in Internet Marketing and Direct Selling in China

POON, P. & ALBAUM, G., Jul 2019, In : Journal of Relationship Marketing. 18, 3, p. 216-232 17 p.

Research output: Journal PublicationsJournal Article (refereed)

  • 1 Scopus Citations
  • Prizes

    APIAR Best Paper - Business Stream

    Shing Chung Patrick POON (Recipient), 23 Jun 2018

    Prize: Prize / Award

  • Best Professor in Marketing Management

    Shing Chung Patrick POON (Recipient), Jul 2011

    Prize: Prize / Award