Projects per year
Personal profile
Name in Chinese
齊蓀彤
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Dive into the research topics where Suntong QI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Buy More or Better? How Vouchers Shape Consumer Preferences for Quantity Versus Quality
QI, S. (PI) & FISHBACH, A. (CoI)
1/01/26 → 31/07/27
Project: Grant Research
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The Impact of Product Presentation Formats on Consumer Self-Control Behavior
QI, S. (PI)
1/01/25 → 31/12/26
Project: Grant Research
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Vouchers Lead to Consumers' Cost-benefit Analysis
QI, S. (PI)
1/12/24 → 31/07/26
Project: Grant Research
Research output
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Blood and soil: How kinship and geographic proximity drive rooftop photovoltaic adoption in rural China
LIU, D., LIU, X., QI, S. & YANG, Y., Jan 2026, In: Energy Research and Social Science. 131, 104481.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
HAN, B., LIU, D. & QI, S., 5 Sept 2025, (E-pub ahead of print) In: Asia Pacific Journal of Marketing and Logistics.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
QI, S. & SHEN, H., 26 Apr 2025, (E-pub ahead of print) In: Journal of Consumer Research. ucaf027.Research output: Journal Publications › Journal Article (refereed) › peer-review
Press/Media
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【南嶺風騷】疫情下的數碼營銷 Digital marketing under the pandemic
10/05/22
1 Media contribution
Press/Media: Lingnan Columns
Thesis
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The integrative effects of promotion attributes : implications for effective promotion design
QI, S. (Author), PENG, L. (Supervisor) & CHEN, Y. J. (Supervisor), 2016Student thesis: MPhil Thesis (Lingnan)