HUI Wan Yee Wendy, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 359 Scopus Citations
  • 10 Scopus h-Index
20062019
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Research Output 2006 2019

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Book Chapter
2018

Virtual Behavioral Economics

Chesney, T., Chuah, S. H., Hoffmann, R., HUI, W. Y. W. & Larner, J., Jun 2018, Social Interaction in Virtual Worlds. Lakkaraju, K., Sukthankar, G. & Wigand, R. T. (eds.). Cambridge University Press, p. 218-250

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

2008

The influence of familiarity and security on decision making processes in e-commerce : the role of user experience

AKHTER, F. & HUI, W., 2008, E-business models, services, and communications. LEE, I. (ed.). Hershey: IGI Global, p. 344-353 10 p. (Advances in E-Business Research Series (AEBR)).

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearch

Decision making
Fuzzy logic
Industry
Electronic commerce
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