SEE-TO Wing Kuen Eric, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 432 Scopus Citations
  • 9 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Data Science, Big Data, Healthcare Analytics, Finance Analytics, Marketing Analytics

Fingerprint Dive into the research topics where Wing Kuen Eric SEE-TO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Gas industry Engineering & Materials Science
Information systems Engineering & Materials Science
Industry Engineering & Materials Science
electronic cash Social Sciences
Internet Engineering & Materials Science
learning Social Sciences
Consumer behavior Engineering & Materials Science
Knowledge management Engineering & Materials Science

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Projects 2019 2021

Research Output 2006 2019

  • 432 Scopus Citations
  • 9 Scopus h-Index
  • 24 Journal Article (refereed)
  • 11 Conference paper (refereed)
  • 1 Book Chapter
7 Citations (Scopus)

An empirical study of payment technologies, the psychology of consumption, and spending behavior in a retailing context

SEE-TO, E. W. K. & NGAI, E. W. T., Apr 2019, In : Information and Management. 56, 3, p. 329-342 14 p.

Research output: Journal PublicationsJournal Article (refereed)

Consumer behavior
Smart cards
Empirical study
2 Citations (Scopus)

Consumer perceived value preferences for mobile marketing in China: A mixed method approach

HUANG, L., MOU, J., SEE-TO, E. W. K. & KIM, J., 1 May 2019, In : Journal of Retailing and Consumer Services. 48, p. 70-86 17 p.

Research output: Journal PublicationsJournal Article (refereed)

Mixed methods
Mobile marketing
Perceived value

The role of the library café as a learning space : a comparative analysis of three universities

DENG, Q., ALLARD, B., LO, P., CHIU, K. W. . D., SEE-TO, W. K. E. & BAO, Z. R. . A., 1 Sep 2019, In : Journal of Librarianship and Information Science. 51, 3, p. 823-842

Research output: Journal PublicationsJournal Article (refereed)

informal learning
recreational activity
joint venture


BAM2017 Best Paper

Wing Kuen Eric SEE-TO (Recipient), 2017

Prize: Prize / Award

Big data
Information technology

Activities 2014 2014

  • 1 Editorial Membership

Electronic Commerce Research (Journal)

Wing Kuen Eric SEE-TO (Member of editorial board)
2014 → …

Activity: Editorial / Peer-review Work Editorial Membership