Projects per year
Fingerprint
Dive into the research topics where Yi Angela GAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
-
Crafting Influence: How Short Videos Shape Livestream Success in Influencer Marketing
GAO, Y. A. (PI) & YAO, D. (CoI)
1/05/25 → 30/09/26
Project: Grant Research
Research output
- 1 Journal Article (refereed)
-
The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance
ZHAO, D., GAO, A. Y. & GU, F. F., Nov 2022, In: Industrial Marketing Management. 107, p. 368-382 15 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
4 Citations (Scopus)