Projects per year
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Crafting Influence: How Short Videos Shape Livestream Success in Influencer Marketing
GAO, Y. A. (PI) & YAO, D. (CoI)
1/05/25 → 30/09/26
Project: Grant Research
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Not started
From Recognition to Manipulation: How Influencers’ Endorsement Rates Affect Engagement
GAO, Y. A. (PI), GU, F. F. (CoI), LEUNG, F. (CoI) & LI, Y. (CoI)
1/08/25 → 5/10/26
Project: Grant Research