Projects per year
Personal profile
Name in Chinese
李宜威
Research interests
Applied econometrics, Field experiments, Social network, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Two Can Play That Game of "You": The behavioral consequences of using second‐person pronouns in written communications
LI, Y. & MA, C.
1/01/23 → 31/12/24
Project: Grant Research
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From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption
LI, Y. & SU, L.
1/10/22 → 30/09/24
Project: Grant Research
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"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters
LI, Y. & SU, L.
1/01/22 → 31/12/23
Project: Grant Research
Research output
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Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, 93-115.Research output: Journal Publications › Journal Article (refereed) › peer-review
9 Citations (Scopus) -
Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster
JIA, J. S., LI, Y., LU, X., NING, Y., CHRISTAKIS, N. A. & JIA, J., 1 Dec 2021, In: Nature Communications. 12, 1, 12 p., 4286.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access3 Citations (Scopus) -
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
CHUNG, Y., LI, Y. & JIA, J., Sep 2021, In: Journal of the Academy of Marketing Science. 49, 5, p. 925-946 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
10 Citations (Scopus)
Prizes
Press / Media
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Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?
22/01/23
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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These factors have the biggest impact on influencer marketing … – University of Washington
17/01/23
1 Media contribution
Press/Media: Commentaries
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These Factors Have The Biggest Impact On Influencer Marketing Effectiveness – University Of Washington
17/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer