LI Yiwei, Prof.

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 1 Scopus Citations
  • 1 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Applied econometrics, Field experiments, Social network, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics

Fingerprint Dive into the research topics where Yiwei LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Mobile marketing Business & Economics
Targeting Business & Economics
Industrial marketing Business & Economics
Citations Business & Economics
Trap Business & Economics
Risk perception Business & Economics
Environmental risk Business & Economics
Well-being Business & Economics

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Research Output 2017 2019

  • 1 Scopus Citations
  • 1 Scopus h-Index
  • 4 Journal Article (refereed)
  • 1 Presentation

Mobile targeting in industrial marketing: Connecting with the right businesses

FENG, X., LI, Y., LIN, X. & NING, Y., 26 Jun 2019, In : Industrial Marketing Management.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Industrial marketing
Social capital

The citation trap: Papers published at year-end receive systematically fewer citations

MA, C., LI, Y., GUO, F. & SI, K., 17 Aug 2019, In : Journal of Economic Behavior and Organization.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Search engine
Time windows
1 Scopus Citations

Environmental risk perception and its influence on well-being

XU, G., FENG, X., LI, Y., CHEN, X. & Jia, J., 3 Apr 2017, In : Chinese Management Studies. 11, 1, p. 35-50 16 p.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Risk perception
Environmental risk
Socio-economic development