• 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 2 Scopus Citations
  • 1 Scopus h-Index
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Personal profile

Chinese Name


Research interests

Applied econometrics, Field experiments, Social network, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics

Fingerprint Dive into the research topics where Yiwei LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Mobile marketing Business & Economics
Targeting Business & Economics
Industrial marketing Business & Economics
Citations Business & Economics
Trap Business & Economics
Risk perception Business & Economics
Environmental risk Business & Economics
Well-being Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2020 2021

Dynamic Customer Segmentation: A Factorial Hidden Markov Approach

LI, Y., CHEN, X. & CHANG, J.

LU Research Committee


Project: Grant Research

Research Output 2017 2019

  • 2 Scopus Citations
  • 1 Scopus h-Index
  • 5 Journal Article (refereed)
  • 1 Presentation

Mobile targeting in industrial marketing: Connecting with the right businesses

FENG, X., LI, Y., LIN, X. & NING, Y., 26 Jun 2019, In : Industrial Marketing Management.

Research output: Journal PublicationsJournal Article (refereed)

Industrial marketing
Social capital

The citation trap: Papers published at year-end receive systematically fewer citations

MA, C., LI, Y., GUO, F. & SI, K., Oct 2019, In : Journal of Economic Behavior and Organization. 166, p. 667-687 21 p.

Research output: Journal PublicationsJournal Article (refereed)

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曹炜威, 冯项楠, 李宜威, 耿维 & 贾建民, 30 Oct 2019, In : Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 39

Research output: Journal PublicationsJournal Article (refereed)