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LI Yiwei, Prof.

 https://orcid.org/0000-0001-5358-9320

  • 8 Castle Peak Road, Tuen Mun

    Hong Kong

  • 8 Scopus Citations
  • 2 Scopus h-Index
20162020

Research output per year

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Personal profile

Name in Chinese

李宜威

Research interests

Applied econometrics, Field experiments, Social network, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics

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Projects

Dynamic Customer Segmentation: A Factorial Hidden Markov Approach

LI, Y., CHEN, X. & CHANG, J.

LU Research Committee

1/01/20 → 31/12/21

Project: Grant Research

Research Output

  • 8 Scopus Citations
  • 2 Scopus h-Index
  • 8 Journal Article (refereed)
  • 1 Conference paper (refereed)
  • 1 Presentation

Mobile targeting in industrial marketing: Connecting with the right businesses

FENG, X., LI, Y., LIN, X. & NING, Y., Apr 2020, In : Industrial Marketing Management. 86, p. 65-76 12 p.

Research output: Journal Publications › Journal Article (refereed)

    • 1 Scopus Citations

    基于客票数据的城际铁路出行方式选择行为研究

    Translated title of the contribution: Investigating passengers' choice behavior of intercity rails with large-scale ticketing data曹炜威, 冯项楠, 李宜威, 耿维 & 贾建民, 1 Apr 2020, In : Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 40, 4, p. 989-1000 12 p.

    Research output: Journal Publications › Journal Article (refereed)

    • 大数据营销: 综述与展望

    Translated title of the contribution: Big data marketing: Review and prospect杨扬, 刘圣, 李宜威 & 贾建民, Aug 2020, In : 系统工程理论与实践. 40, 8, p. 2150-2158 9 p.

    Research output: Journal Publications › Journal Article (refereed)