Projects per year
Personal profile
Name in Chinese
李宜威
Research interests
Applied econometrics, Field experiments, Social network, Influencer Marketing, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
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Citation Discounting: How Short Travel Time Between Researcher and Journal Undermines Research Impact
LI, Y. (PI) & GUO, F. (CoI)
1/03/24 → 31/07/25
Project: Grant Research
Research output
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Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, 93-115.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access146 Citations (Scopus) -
Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster
JIA, J. S., LI, Y., LU, X., NING, Y., CHRISTAKIS, N. A. & JIA, J., 1 Dec 2021, In: Nature Communications. 12, 1, 12 p., 4286.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access9 Citations (Scopus) -
“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
SU, L., SENGUPTA, J., LI, Y. & CHEN, F., 1 Feb 2024, In: Journal of Consumer Research. 50, 5, p. 923-944 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
7 Citations (Scopus)
Prizes
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LU Research & Knowledge Transfer Fund Award 2023 (RGC Grant)
LI, Y. (Recipient), Sept 2023
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2024 (RGC Grant)
LI, Y. (Recipient), Sept 2024
Prize: Prize (CDCF)
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Press/Media
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Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?
22/01/23
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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These factors have the biggest impact on influencer marketing … – University of Washington
17/01/23
1 Media contribution
Press/Media: Commentaries
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These Factors Have The Biggest Impact On Influencer Marketing Effectiveness – University Of Washington
17/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer