Projects per year
Personal profile
Name in Chinese
李宜威
Research interests
Applied econometrics, Field experiments, Social network, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yiwei LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Shadow of Pandemics: Exposure to SARS and Long-term Psychological Well-being Afterward
LI, Y. & ZHANG, X.
1/01/22 → 31/12/23
Project: Grant Research
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"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters
LI, Y. & SU, L.
1/01/22 → 31/12/23
Project: Grant Research
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Signaling and Countersignaling: The Role of Social Relations
LI, Y. & HUANG, Z. T.
1/01/21 → 31/12/22
Project: Grant Research
Research output
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Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., 10 May 2022, (E-pub ahead of print) In: Journal of Marketing.Research output: Journal Publications › Journal Article (refereed) › peer-review
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Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster
JIA, J. S., LI, Y., LU, X., NING, Y., CHRISTAKIS, N. A. & JIA, J., 1 Dec 2021, In: Nature Communications. 12, 1, 12 p., 4286.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access2 Citations (Scopus) -
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
CHUNG, Y., LI, Y. & JIA, J., Sep 2021, In: Journal of the Academy of Marketing Science. 49, 5, p. 925-946 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
7 Citations (Scopus)
Press / Media
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How to get more ROI from your influencer marketing investments
20/06/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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How to get more ROI from your influencer marketing investments
9/06/22
1 Media contribution
Press/Media: Commentaries
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How to get more ROI from your influencer marketing investments
9/06/22
1 Media contribution
Press/Media: Commentaries