Projects per year
Personal profile
Name in Chinese
李宜威
Research interests
Applied econometrics, Field experiments, Social network, Influencer Marketing, Crowdfunding, Mobile marketing, Online word-of-mouth, Behavioral economics
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Dive into the research topics where Yiwei LI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Product Mix Strategies in Livestream Commerce: A Competition Perspective
LI, Y. (PI), LIU, S. (CoI) & GU, X. (CoI)
1/07/25 → 30/06/27
Project: Grant Research
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Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (Hong Kong, China)
1/01/25 → 31/12/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
Research output
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Influencer marketing effectiveness
LEUNG, F. F., GU, F. F., LI, Y., ZHANG, J. Z. & PALMATIER, R. W., Nov 2022, In: Journal of Marketing. 86, 6, p. 93-115 23 p., 93-115.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access259 Citations (Scopus) -
Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster
JIA, J. S., LI, Y., LU, X., NING, Y., CHRISTAKIS, N. A. & JIA, J., 1 Dec 2021, In: Nature Communications. 12, 12 p., 4286.Research output: Journal Publications › Journal Article (refereed) › peer-review
Open Access9 Citations (Scopus) -
“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
SU, L., SENGUPTA, J., LI, Y. & CHEN, F., 1 Feb 2024, In: Journal of Consumer Research. 50, 5, p. 923-944 22 p.Research output: Journal Publications › Journal Article (refereed) › peer-review
13 Citations (Scopus)
Prizes
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LU Research & Knowledge Transfer Fund Award 2024 (RGC Grant)
LI, Y. (Recipient), Sept 2024
Prize: Prize (CDCF)
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LU Research & Knowledge Transfer Fund Award 2023 (RGC Grant)
LI, Y. (Recipient), Sept 2023
Prize: Prize (CDCF)
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Press/Media
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Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?
22/01/23
1 item of Media coverage
Press/Media: Research / Knowledge Transfer
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These factors have the biggest impact on influencer marketing … – University of Washington
17/01/23
1 Media contribution
Press/Media: Commentaries
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These Factors Have The Biggest Impact On Influencer Marketing Effectiveness – University Of Washington
17/11/22
1 item of Media coverage
Press/Media: Research / Knowledge Transfer