Projects per year
Search results
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Active
Leveraging Influencer Networks for Successful Event Marketing (利用网红社交圈打造成功的活动营销)
LI, Y. (PI), KIM, J. (CoI) & PALMATIER, R. W. (CoI)
Research Grants Council (HKSAR)
1/01/25 → 31/12/26
Project: Grant Research
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“Thank You for Sponsoring”: The Impact of Disclosure on Social Media Marketing
LI, Y. (PI), HUANG, J. T. (CoI) & HUANG, C. W. (CoI)
1/10/24 → 30/09/26
Project: Grant Research
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Citation Discounting: How Short Travel Time Between Researcher and Journal Undermines Research Impact
LI, Y. (PI) & GUO, F. (CoI)
1/03/24 → 31/07/25
Project: Grant Research
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Social CRM: A Coupled Nonhomogeneous Hidden Markov Model Approach (社交CRM: 耦合非齐次隐马尔可夫模型方法)
LI, Y. (PI), ZHANG, J. Z. (CoI) & CHEN, X. (CoI)
1/01/24 → 31/12/25
Project: Grant Research
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Finished
Two Can Play That Game of "You": The behavioral consequences of using second‐person pronouns in written communications
LI, Y. (PI) & MA, C. (CoI)
1/01/23 → 31/12/24
Project: Grant Research
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From Controlling the Air to Controlling the Self: Phonetic Effects of Brand Names on Consumer Self-Control Behavior in Consumption
LI, Y. (PI) & SU, L. (CoI)
1/10/22 → 30/09/24
Project: Grant Research
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Shadow of Pandemics: Exposure to SARS and Long-term Psychological Well-being Afterward
LI, Y. (PI) & ZHANG, X. (CoI)
1/01/22 → 31/12/23
Project: Grant Research
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"We" versus "They": How and Why the Usage of First- versus Third-Person Perspective in Crowdfunding Description Matters
LI, Y. (PI) & SU, L. (CoI)
1/01/22 → 31/12/23
Project: Grant Research
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Signaling and Countersignaling: The Role of Social Relations
LI, Y. (PI) & HUANG, Z. T. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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The Invisible Hand of Social Capital: Gender Inequality in Academic Publishing
LI, Y. (PI) & SI, K. (CoI)
1/01/21 → 31/12/22
Project: Grant Research
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Dynamic Customer Segmentation: A Factorial Hidden Markov Approach
LI, Y. (PI), CHEN, X. (CoI) & CHANG, J. (CoI)
1/01/20 → 31/12/21
Project: Grant Research